P5
Campaign Brief (What will be done) Creative Brief (How it will be done)
Background campaign Background philosophy (WHY it will work)
We want people to realize what the If we portray it right it will lead to people
consequences are when drinking alcohol, what believing how bad it is for you and that it can
it does to your body so that they stop drinking. be stopped by drinking this, these examples
motivate them to also stop.
Objectives: What will be achieved Objectives: How to ensure success
Our objective is to motivate people to stop We will ensure success by make a realistic ad
drinking alcohol by making them take this that people can relate to. There are not much
drink. The ad will show people the ads that offer a solution to the alcohol
consequences of drinking alcohol. problems and that’s why this ad will stand out,
Dissemination of budget
(why & how much is spent)
$50.000
This is a large sum because we had to invest
into creating the fundamentals of the ad, the
design., desigining the posters and printing
them, this will include costs of actual paper etc.
Also hiring people to create storyboard will cost
money.
$25.000
We will invest money into creating the social
media account and approaching famous
Instagram influencers to promote our account
which we will have to pay them for.
$50.000
Spent on getting the posters delivered to stores
etc, to put them out there so people see them.
Paying people to go out in public to give out the
folders. Approaching businesses for
collaborations in which they will promote our
product for a sum of money.
$25.000
Investing money in hiring an actor to interview
people in public and creating a reflection
advertisement.
Campaign Brief (What will be done) Creative Brief (How it will be done)
Background campaign Background philosophy (WHY it will work)
We want people to realize what the If we portray it right it will lead to people
consequences are when drinking alcohol, what believing how bad it is for you and that it can
it does to your body so that they stop drinking. be stopped by drinking this, these examples
motivate them to also stop.
Objectives: What will be achieved Objectives: How to ensure success
Our objective is to motivate people to stop We will ensure success by make a realistic ad
drinking alcohol by making them take this that people can relate to. There are not much
drink. The ad will show people the ads that offer a solution to the alcohol
consequences of drinking alcohol. problems and that’s why this ad will stand out,
Dissemination of budget
(why & how much is spent)
$50.000
This is a large sum because we had to invest
into creating the fundamentals of the ad, the
design., desigining the posters and printing
them, this will include costs of actual paper etc.
Also hiring people to create storyboard will cost
money.
$25.000
We will invest money into creating the social
media account and approaching famous
Instagram influencers to promote our account
which we will have to pay them for.
$50.000
Spent on getting the posters delivered to stores
etc, to put them out there so people see them.
Paying people to go out in public to give out the
folders. Approaching businesses for
collaborations in which they will promote our
product for a sum of money.
$25.000
Investing money in hiring an actor to interview
people in public and creating a reflection
advertisement.
