BMAL-590 WEEK 1 SECTION 1 MARKETING EXAM 2024//2025
UPDATED VERSION WITH WELL ELABORATED QUESTIONS
AND VERIFIED CORRECT ANSWERS
Differences between products and services are as follows: - CORRECT ANSWER
Intangibility—services cannot be evaluated using sight, touch, smell and communicating
the benefits is often difficult.
Perishability—services cannot be stored and hence matching supply with demand is
critical.
Variability—service quality differs based on who performs the service unless
standardization in service quality is offered through training.
Inseparability— in services the production and consumption cannot be separated.
The Product Life Cycle consists of the following four distinct stages: - CORRECT
ANSWER introduction
growth
maturity
decline
introduction: - CORRECT ANSWER An organization attempts to establish itself as a
pioneer/market leader (especially if there are few competitors), and product
development costs are high.
growth: - CORRECT ANSWER Sales/Revenue and profit margins rise as consumers
buy the product and competition increases, and due to shakeout poor performing firms
may exit the market.
maturity - CORRECT ANSWER revenue peaks but profit margins erode due to high
competition
decline - CORRECT ANSWER many competitors and remaining firms serve the smaller
costumer base.pro
product life cycle - CORRECT ANSWER PLC
Brian's boss is explaining the concept of buying centers in B2B marketing. His boss
indicates that with complicated business purchases, it's not one person making the
decision and that each purchase involves different roles. The VP says that the person
who first kicks off the purchase process is the ________.
A initiator
B influencer
, C administrator
D gatekeeper - CORRECT ANSWER A
The differences between goods and services are all of the following EXCEPT
_________.
A intangibility
B perishability
C marketability
D inseparability - CORRECT ANSWER C
Which one of the following is NOT a stage in the Product Life Cycle?
A profitability
B growth
C maturity
D decline - CORRECT ANSWER A
For expensive purchases, ________, uniqueness and quality matter.
A quantity
B brand
C location
D discount - CORRECT ANSWER B
Great Marketing is based on - CORRECT ANSWER Sound, logical economic and
psychological laws of human and organizational behavior.
Marketing is: - CORRECT ANSWER Everywhere, encompasses a wide variety of
pursuits, and is an ongoing process.
Marketing Framework: - CORRECT ANSWER 5Cs, STP, and 4Ps
5Cs - CORRECT ANSWER customers
company
context
collaboration
competitors
STP - CORRECT ANSWER segmentation
targeting
positioning
4Ps - CORRECT ANSWER product
price
UPDATED VERSION WITH WELL ELABORATED QUESTIONS
AND VERIFIED CORRECT ANSWERS
Differences between products and services are as follows: - CORRECT ANSWER
Intangibility—services cannot be evaluated using sight, touch, smell and communicating
the benefits is often difficult.
Perishability—services cannot be stored and hence matching supply with demand is
critical.
Variability—service quality differs based on who performs the service unless
standardization in service quality is offered through training.
Inseparability— in services the production and consumption cannot be separated.
The Product Life Cycle consists of the following four distinct stages: - CORRECT
ANSWER introduction
growth
maturity
decline
introduction: - CORRECT ANSWER An organization attempts to establish itself as a
pioneer/market leader (especially if there are few competitors), and product
development costs are high.
growth: - CORRECT ANSWER Sales/Revenue and profit margins rise as consumers
buy the product and competition increases, and due to shakeout poor performing firms
may exit the market.
maturity - CORRECT ANSWER revenue peaks but profit margins erode due to high
competition
decline - CORRECT ANSWER many competitors and remaining firms serve the smaller
costumer base.pro
product life cycle - CORRECT ANSWER PLC
Brian's boss is explaining the concept of buying centers in B2B marketing. His boss
indicates that with complicated business purchases, it's not one person making the
decision and that each purchase involves different roles. The VP says that the person
who first kicks off the purchase process is the ________.
A initiator
B influencer
, C administrator
D gatekeeper - CORRECT ANSWER A
The differences between goods and services are all of the following EXCEPT
_________.
A intangibility
B perishability
C marketability
D inseparability - CORRECT ANSWER C
Which one of the following is NOT a stage in the Product Life Cycle?
A profitability
B growth
C maturity
D decline - CORRECT ANSWER A
For expensive purchases, ________, uniqueness and quality matter.
A quantity
B brand
C location
D discount - CORRECT ANSWER B
Great Marketing is based on - CORRECT ANSWER Sound, logical economic and
psychological laws of human and organizational behavior.
Marketing is: - CORRECT ANSWER Everywhere, encompasses a wide variety of
pursuits, and is an ongoing process.
Marketing Framework: - CORRECT ANSWER 5Cs, STP, and 4Ps
5Cs - CORRECT ANSWER customers
company
context
collaboration
competitors
STP - CORRECT ANSWER segmentation
targeting
positioning
4Ps - CORRECT ANSWER product
price
