MGT 6311 DIGITAL MARKETING EXAM 2024 MIDTERM
EXAM 300 QUESTIONS WITH DETAILED VERIFIED
ANSWERS AND RATIONALES /BRAND NEW!! / (100%
CORRECT) /A+ GRADE ASSURED
Most popular online video content (3, percents) - ANSWER: Comedy (39%), Music
(31%), News (33%)
Videos can cause a ____% increase in organic traffic from search engines - ANSWER:
157%
Video on landing page can increase conversions by ____% - ANSWER: 80%
For videos, where should your most important keywords appear? - ANSWER: First 3
words of the title
For videos, how long in the description do you have to put out the most important
info? - ANSWER: First 25 characters
YouTube is ____ most visited website - ANSWER: 2nd
Videos published in 2017: ____% were under ____ minutes long - ANSWER: 56%, 2
_____% of videos on Facebook are watched without sound - ANSWER: 85%
How many seconds until Facebook counts a view? - ANSWER: 3
Business goals for using online video (5) - ANSWER: - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Onsite video - ANSWER: On orgs website, not 3rd party like youtube
Advantages of onsite video (6) - ANSWER: Make website stickier, capture attention,
create buzz, disseminate info more clearly, make a human connection, entice
purchase
VSEO - Marketer Driven Components (6) - ANSWER: -Keyword relevance
-title, description
-meta tags
-keep channel content fresh
-encourage likes and sharing
-HD
, VSEO - Consumer Driven Components (7) - ANSWER: - Ratings
- Comments
- Views
- Shares
- Playlist additions
- Subscribes
- Flags
3 media types - ANSWER: owned, earned, paid
Core nine principles of mobile phones - ANSWER: Personal, always carried, always
on, built-in payment system, available at the creative inspiration, accurate audience
measurement, social context, augmented reality, digital interface
USSD - ANSWER: Numbers starting with a * and ending with a # that sends a user a
menu with options after they dial it
User story - ANSWER: As a [user type/customer persona], I want to [goal/objective -
what they want to do] so that [reason/benefit/value].
Top 3 share of online searches initiated on a mobile device by industry - ANSWER:
food & beverage, automotive, health and medical
Mobile application considerations (goals) (3) - ANSWER: What problems will it solve,
do customers currently use apps, how does it differ from existing options, what are
we trying to accomplish and how does it align with audience interest
Customer strategy mobile app considerations (5) - ANSWER: Personas, social
listening, buyer journey, user stories, user feedback
Buildout of mobile app considerations (2) - ANSWER: OS & data, UX
Mobile Implementation Best Practices (6) - ANSWER: avoid spam, relevance, easy
interaction, addressability, geo-targeting, integration
Powers of email marketing (4) - ANSWER: extremely cost efficient (low cost & high
ROI), highly targeted, customizable on a mass scale, completely measurable
Customer Relationship Management (CRM) - ANSWER: A strategy for managing a
company's interactions with clients and potential clients. It often makes use of
technology to automate the sales, marketing, customer service and technical
processes of an organization.
Database (in email marketing) - ANSWER: the list of prospects to which emails are
sent. It also contains additional information pertinent to the prospects.
EXAM 300 QUESTIONS WITH DETAILED VERIFIED
ANSWERS AND RATIONALES /BRAND NEW!! / (100%
CORRECT) /A+ GRADE ASSURED
Most popular online video content (3, percents) - ANSWER: Comedy (39%), Music
(31%), News (33%)
Videos can cause a ____% increase in organic traffic from search engines - ANSWER:
157%
Video on landing page can increase conversions by ____% - ANSWER: 80%
For videos, where should your most important keywords appear? - ANSWER: First 3
words of the title
For videos, how long in the description do you have to put out the most important
info? - ANSWER: First 25 characters
YouTube is ____ most visited website - ANSWER: 2nd
Videos published in 2017: ____% were under ____ minutes long - ANSWER: 56%, 2
_____% of videos on Facebook are watched without sound - ANSWER: 85%
How many seconds until Facebook counts a view? - ANSWER: 3
Business goals for using online video (5) - ANSWER: - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Onsite video - ANSWER: On orgs website, not 3rd party like youtube
Advantages of onsite video (6) - ANSWER: Make website stickier, capture attention,
create buzz, disseminate info more clearly, make a human connection, entice
purchase
VSEO - Marketer Driven Components (6) - ANSWER: -Keyword relevance
-title, description
-meta tags
-keep channel content fresh
-encourage likes and sharing
-HD
, VSEO - Consumer Driven Components (7) - ANSWER: - Ratings
- Comments
- Views
- Shares
- Playlist additions
- Subscribes
- Flags
3 media types - ANSWER: owned, earned, paid
Core nine principles of mobile phones - ANSWER: Personal, always carried, always
on, built-in payment system, available at the creative inspiration, accurate audience
measurement, social context, augmented reality, digital interface
USSD - ANSWER: Numbers starting with a * and ending with a # that sends a user a
menu with options after they dial it
User story - ANSWER: As a [user type/customer persona], I want to [goal/objective -
what they want to do] so that [reason/benefit/value].
Top 3 share of online searches initiated on a mobile device by industry - ANSWER:
food & beverage, automotive, health and medical
Mobile application considerations (goals) (3) - ANSWER: What problems will it solve,
do customers currently use apps, how does it differ from existing options, what are
we trying to accomplish and how does it align with audience interest
Customer strategy mobile app considerations (5) - ANSWER: Personas, social
listening, buyer journey, user stories, user feedback
Buildout of mobile app considerations (2) - ANSWER: OS & data, UX
Mobile Implementation Best Practices (6) - ANSWER: avoid spam, relevance, easy
interaction, addressability, geo-targeting, integration
Powers of email marketing (4) - ANSWER: extremely cost efficient (low cost & high
ROI), highly targeted, customizable on a mass scale, completely measurable
Customer Relationship Management (CRM) - ANSWER: A strategy for managing a
company's interactions with clients and potential clients. It often makes use of
technology to automate the sales, marketing, customer service and technical
processes of an organization.
Database (in email marketing) - ANSWER: the list of prospects to which emails are
sent. It also contains additional information pertinent to the prospects.
