MGT 6311 DIGITAL MARKETING EXAM 2024 MIDTERM
EXAM 300 QUESTIONS WITH DETAILED VERIFIED
ANSWERS AND RATIONALES /BRAND NEW!! / (100%
CORRECT) /A+ GRADE ASSURED
near field communication - ANSWER: a set of communication protocols that enable
two devices, one of which is usually a mobile device, to communicate when they are
within four cm of each other
QR code - ANSWER: quick response code. a machine readable code like a barcode
that can be used to store information like URLs and can be read by an app through
the camera of a smartphone.
9 principles of mobile - ANSWER: personal, always carried, always on, build in
payment, available point of creative inspiration, accurate audience measure, social
context, augmented reality, digital interface
defining mobile channels - ANSWER: SMS/MMS, USSD (menu of options when
customer calls you), beacon (low energy bluetooth device), AR/VR
mobile benefits - ANSWER: hyper local and interactive marketing, which can greatly
increase engagement. People spend more time online than with any other media,
much on mobile. measure & optimize along the way.
call to action - ANSWER: a phrase written to motivate the reader to take action such
as sign up for our newsletter or book car hire today
email service provider - ANSWER: a service that helps you design and send emails
hard bounce - ANSWER: the failed delivery of email communication due to an
undeviating reason like a non existent address
Internet protocol - ANSWER: an exclusive number that is used to represent every
single computer in a network
internet service provider - ANSWER: The company providing you access to the
Internet, for example, MWEB, AOL and Yahoo!
open rate - ANSWER: The percentage of emails determined as opened out of the
total number of emails sent
opt-in - ANSWER: Giving permission for emails to be sent to you
Opt-out - ANSWER: Also known as unsubscribe. The act of removing oneself from a
list or lists so that specified information is no longer received via email
, self bounce - ANSWER: The failed delivery of an email due to a deviating reason like
an overloaded email inbox or a server failure.
unique forwarders - ANSWER: This refers to the number of individuals who
forwarded a specific email on.
white list - ANSWER: A list of accepted email addresses that an ISP, a subscriber or
other email service provider allows to deliver messages regardless of spam filter
settings
direct marketing options - ANSWER: promotional emails, newsletters, transactional
emails, SMS marketing
goals of promotional emails - ANSWER: user makes a purchase, user downloads
content, user requests further info
rules for unsolicited emails and SMS - ANSWER: you cannot send communications
without someone's permission and if they want to unsubscribe, you have to meet
their request or face penalties in many jurisdictions
parts of an email - ANSWER: sender information, subject line, preheader, header,
personalized greeting, footer, unsubscribe link
writing for direct marketing - ANSWER: 1. limit in message links to just the CTA if
possible
2. subject line is all important
useful email KPIs - ANSWER: open rate, CTR< number of emails forwarded, ROI,
number of social shares, database growth, conversion rate, delivery or bounce rate
video cards - ANSWER: calls to action that pop up during a video and entice certain
actions from viewers
video search engine optimization - ANSWER: optimizing video for search engines,
similar to the way in which one would optimize a website to rank higher on the
SERPs
video syndication - ANSWER: the process of distributing and getting search coverage
for videos
video content - ANSWER: videos made to entertain, inform, share updates, or
otherwise enlighten or delight the viewer
video ads - ANSWER: simply adverts that are filmed and formatted for online use
EXAM 300 QUESTIONS WITH DETAILED VERIFIED
ANSWERS AND RATIONALES /BRAND NEW!! / (100%
CORRECT) /A+ GRADE ASSURED
near field communication - ANSWER: a set of communication protocols that enable
two devices, one of which is usually a mobile device, to communicate when they are
within four cm of each other
QR code - ANSWER: quick response code. a machine readable code like a barcode
that can be used to store information like URLs and can be read by an app through
the camera of a smartphone.
9 principles of mobile - ANSWER: personal, always carried, always on, build in
payment, available point of creative inspiration, accurate audience measure, social
context, augmented reality, digital interface
defining mobile channels - ANSWER: SMS/MMS, USSD (menu of options when
customer calls you), beacon (low energy bluetooth device), AR/VR
mobile benefits - ANSWER: hyper local and interactive marketing, which can greatly
increase engagement. People spend more time online than with any other media,
much on mobile. measure & optimize along the way.
call to action - ANSWER: a phrase written to motivate the reader to take action such
as sign up for our newsletter or book car hire today
email service provider - ANSWER: a service that helps you design and send emails
hard bounce - ANSWER: the failed delivery of email communication due to an
undeviating reason like a non existent address
Internet protocol - ANSWER: an exclusive number that is used to represent every
single computer in a network
internet service provider - ANSWER: The company providing you access to the
Internet, for example, MWEB, AOL and Yahoo!
open rate - ANSWER: The percentage of emails determined as opened out of the
total number of emails sent
opt-in - ANSWER: Giving permission for emails to be sent to you
Opt-out - ANSWER: Also known as unsubscribe. The act of removing oneself from a
list or lists so that specified information is no longer received via email
, self bounce - ANSWER: The failed delivery of an email due to a deviating reason like
an overloaded email inbox or a server failure.
unique forwarders - ANSWER: This refers to the number of individuals who
forwarded a specific email on.
white list - ANSWER: A list of accepted email addresses that an ISP, a subscriber or
other email service provider allows to deliver messages regardless of spam filter
settings
direct marketing options - ANSWER: promotional emails, newsletters, transactional
emails, SMS marketing
goals of promotional emails - ANSWER: user makes a purchase, user downloads
content, user requests further info
rules for unsolicited emails and SMS - ANSWER: you cannot send communications
without someone's permission and if they want to unsubscribe, you have to meet
their request or face penalties in many jurisdictions
parts of an email - ANSWER: sender information, subject line, preheader, header,
personalized greeting, footer, unsubscribe link
writing for direct marketing - ANSWER: 1. limit in message links to just the CTA if
possible
2. subject line is all important
useful email KPIs - ANSWER: open rate, CTR< number of emails forwarded, ROI,
number of social shares, database growth, conversion rate, delivery or bounce rate
video cards - ANSWER: calls to action that pop up during a video and entice certain
actions from viewers
video search engine optimization - ANSWER: optimizing video for search engines,
similar to the way in which one would optimize a website to rank higher on the
SERPs
video syndication - ANSWER: the process of distributing and getting search coverage
for videos
video content - ANSWER: videos made to entertain, inform, share updates, or
otherwise enlighten or delight the viewer
video ads - ANSWER: simply adverts that are filmed and formatted for online use
