HOOTSUITE CERTIFICATION EXAM AND PRACTICE
QUESTIONS NEWEST 2024 ACTUAL EXAM COMPLETE
350 QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) |ALREADY GRADED A+
What metric should you track if you want to see how many unique users are seeing
your post? - ANSWER: Reach
After analyzing the data from your social media audit, the "stop, start, continue"
model can help guide your next steps. For example, if your audit determined that
video content achieves high engagement across all platforms, what should you do? -
ANSWER: Start - increase social video production budget
Strategic social media policy documents are like your team's playbook - a tool they
can quickly reference for information. What information should they contain? -
ANSWER: Roles and Responsibilities
Social media overview
Directions to other documents
What are some best practices to make sure your data is easy to understand in your
report? (Choose Three Answers) - ANSWER: Explain how the data impacted brand
objectives
Visualize your data
Only show data that is relevant to your report
Content pillars are the set topics and themes that your brand focuses on for its social
media posts. Why are they a useful part of your social media strategy? (Choose Two
Answers) - ANSWER: They help give your content direction and structure
They give you set topics for your brand to focus on
One benefit of an engaged community is receiving feedback that you can use to
improve your brand. What are two practical methods you might use to get broad
audience feedback on your brand? - ANSWER: Ask for feedback via a poll or
questionnaire
Use a social listening tool to find honest feedbacK
External content can be a great way to fill up your content calendar, but you
shouldn't share everything that comes across your feed. What can you check to
determine what external content is worth sharing on your socials? - ANSWER: If the
content aligns with your content pillars relevant key topics
You can have the best content in the world, but if you don't know when to post it to
get it in front of as many eyes as possible - then all your work might be for nothing.
What are the three key factors that help determine your posting frequency? -
ANSWER: Your audience activity
, Your platform data
Your strategic goals
There are several key elements of a strong social media strategy. Which element of
your strategy outlines in detail what you plan to achieve? - ANSWER: Your social
media objectives
Inclusivity means making sure everyone feels welcome, especially those that have
been historically marginalized. Which of these are examples of using inclusivity in
your socials? (Choose Three Answers) - ANSWER: Using correct terminology (visually
impaired)
Using neutral language (salesperson vs. salesman)
Considering many identities in your copy (Gender, Cultue,etc)
Which of the following are best practices for responding to a social media crisis?
(Choose Three Answers) - ANSWER: Pause all outgoing content to review it for
anything obsolete or tone deaf
Review and update social profiles to highlight any changes
Listen to what your audience is saying for insight into sentiment
What are some examples of commonly used social media tactics? (Choose Three
Answers) - ANSWER: Promoting user generated content
Running a contest or giveaway
Interacting with your audience in the comment section
What are some of the advantages of using video in your socials? (Choose Two
Answers) - ANSWER: Audiences engage with video content more than any other type
Platforms favour video content over any other type
Which of the following is a S.M.A.R.T social media objective? - ANSWER: Increase link
clicks on Instagram by 10% in Q4
A content strategy is a tactical plan for how you will achieve your goals with your
socials. What are the three key components of a content strategy? - ANSWER:
Research and analysis
Content-specific goals
Your plan for sharing content
When planning for a new campaign, there are a number of steps that will help you
prepare. What are they? (Choose Three Answers) - ANSWER: Set up a calendar of
key brand dates
Assess timing and budget constraints
Assign team roles for campaign duration
You want to track sales and web traffic to better understand how your influencer
campaigns are resonating with your audience. How do you do this? - ANSWER:
Supply the influencer with UTM links to use
QUESTIONS NEWEST 2024 ACTUAL EXAM COMPLETE
350 QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) |ALREADY GRADED A+
What metric should you track if you want to see how many unique users are seeing
your post? - ANSWER: Reach
After analyzing the data from your social media audit, the "stop, start, continue"
model can help guide your next steps. For example, if your audit determined that
video content achieves high engagement across all platforms, what should you do? -
ANSWER: Start - increase social video production budget
Strategic social media policy documents are like your team's playbook - a tool they
can quickly reference for information. What information should they contain? -
ANSWER: Roles and Responsibilities
Social media overview
Directions to other documents
What are some best practices to make sure your data is easy to understand in your
report? (Choose Three Answers) - ANSWER: Explain how the data impacted brand
objectives
Visualize your data
Only show data that is relevant to your report
Content pillars are the set topics and themes that your brand focuses on for its social
media posts. Why are they a useful part of your social media strategy? (Choose Two
Answers) - ANSWER: They help give your content direction and structure
They give you set topics for your brand to focus on
One benefit of an engaged community is receiving feedback that you can use to
improve your brand. What are two practical methods you might use to get broad
audience feedback on your brand? - ANSWER: Ask for feedback via a poll or
questionnaire
Use a social listening tool to find honest feedbacK
External content can be a great way to fill up your content calendar, but you
shouldn't share everything that comes across your feed. What can you check to
determine what external content is worth sharing on your socials? - ANSWER: If the
content aligns with your content pillars relevant key topics
You can have the best content in the world, but if you don't know when to post it to
get it in front of as many eyes as possible - then all your work might be for nothing.
What are the three key factors that help determine your posting frequency? -
ANSWER: Your audience activity
, Your platform data
Your strategic goals
There are several key elements of a strong social media strategy. Which element of
your strategy outlines in detail what you plan to achieve? - ANSWER: Your social
media objectives
Inclusivity means making sure everyone feels welcome, especially those that have
been historically marginalized. Which of these are examples of using inclusivity in
your socials? (Choose Three Answers) - ANSWER: Using correct terminology (visually
impaired)
Using neutral language (salesperson vs. salesman)
Considering many identities in your copy (Gender, Cultue,etc)
Which of the following are best practices for responding to a social media crisis?
(Choose Three Answers) - ANSWER: Pause all outgoing content to review it for
anything obsolete or tone deaf
Review and update social profiles to highlight any changes
Listen to what your audience is saying for insight into sentiment
What are some examples of commonly used social media tactics? (Choose Three
Answers) - ANSWER: Promoting user generated content
Running a contest or giveaway
Interacting with your audience in the comment section
What are some of the advantages of using video in your socials? (Choose Two
Answers) - ANSWER: Audiences engage with video content more than any other type
Platforms favour video content over any other type
Which of the following is a S.M.A.R.T social media objective? - ANSWER: Increase link
clicks on Instagram by 10% in Q4
A content strategy is a tactical plan for how you will achieve your goals with your
socials. What are the three key components of a content strategy? - ANSWER:
Research and analysis
Content-specific goals
Your plan for sharing content
When planning for a new campaign, there are a number of steps that will help you
prepare. What are they? (Choose Three Answers) - ANSWER: Set up a calendar of
key brand dates
Assess timing and budget constraints
Assign team roles for campaign duration
You want to track sales and web traffic to better understand how your influencer
campaigns are resonating with your audience. How do you do this? - ANSWER:
Supply the influencer with UTM links to use
