A PACKAGE DEAL FOR SAFE AGILE PRODUCT
MANAGEMENT (SAFE APM) 2 VERSIONS ACTUAL EXAM
QUESTIONS WITH DETAILED VERIFIED ANSWERS /A+
GRADE ASSURED
CIRCLES Method
(how to approach design problem) - ANSWER: 1) Comprehend Situation
2) Identify Customer
3) Report Customer Needs
4) Cut through prioritization
5) List solutions
6) Evaluate trade-offs
7) Summarize Recommendations
LOFA - ANSWER: Assumptions that are most critical for a new product or feature to
succeed but which are not yet shown to be true in practice elsewhere
Must be true for success + Not yet shown in practice elsewhere
LOFA Creation Process - ANSWER: 1) Make a long list of assumptions that have to be
true for success
2) Process of elimination. Identify which assumptions you see as established in
practice elsewhere (internal or external)
Ask yourself "If these assumptions turn out to be false, will the idea fail?". If answer
is yes then woot!
Why LOFAs? - ANSWER: -A way to focus a team's analysis and experimentation
-Helps focus team's research, data gathering and analysis
LOFA -> Experiments -> Build First
LOFA Best Practices - ANSWER: -Be specific and avoid broad statements
-Keep creating LOFAs until concept is fully validated
-Typically contain numbers
CTR - ANSWER: Click Thru Rate
-1.3 to 3% is target depending on industry
-ratio of number of clicks to impressions
(Total Clicks on Ad) / (Total Impressions)
4 Components to Good Product Strategy - ANSWER: 1) Real Pain Points means "Who
is it for?" and "What is their pain point?"
,2) Design refers to "What key features would you design into the product?" and
"How would you describe your brand and voice?"
3) Capabilities tackles the "Why should we be the ones doing it?"and " What is our
unique capability?"
4) Logistics is the economics and channels, like "What's our pricing strategy?" and
"What's the medium through which we deliver this?"
MVP Alternatives
-SLC
-RAT - ANSWER: SLC - Simple, Lovable, Complete
-adds value the way it is, doesn't need a v2
-Snapchat started w/simple photo
-simple is good, incomplete is not
RAT - Riskiest Assumption Tests
-only build enough to test biggest unknown
-"Is this the smallest thing we can do test our riskiest assumption?"
CSAT - ANSWER: Customer Satisfaction
-measures short term happiness (transactional)
-does not address how user feels about company as a whole
-typically use 1 to 5 scale
-# of satisfied customers (4/5) / # of responses
"How would you rate your overall satisfaction with the service [or product] you
received?"
Diff w/NPS
-NPS is about long term happiness
-NPS measures loyalty
Qualities of Great Product Manager - ANSWER: 1. Strategic Thinker — Understanding
the current needs of the product and how it fits with the company's overall vision.
2. Passion for Products — Love what you make, love what you do.
3. Empathizes with the Customer — and understand the customer's wants and
needs.
4. Interviews Customers — Gather insights from your customers, learn their pain
points and discover opportunities.
5. Aspires to Build Great Experiences — Understands that user experience is
paramount for product success.
6. Keeps Score — Identify the key metrics and track performance, establish baselines
to measure success.
7. Ability to Prioritize — Keep things in order, understand what needs to be
completed first and what needs to wait. Use customer feedback for prioritization.
, 8. Collaborative Leader — Management is a collaborative process, you cannot be
dictatorial and expect to inspire your team.
9. Execution — Action-oriented, you get things done.
Survey Checklist (best practices) - ANSWER: -My survey has a clear objective
-My survey has a defined target audience
-I know what I want to achieve with my survey
-My survey questions are not ambiguous
-I know where people will respond to my survey (at home, at work, on the bus...)
-I know what I will do with the responses and how to action them
-I know how I will distribute my survey (via email, social media...)
Survey Best Practices - ANSWER: 1) Keep the survey short
Max 5 minutes to fill out
Include progress bar
2) One question at a time
3) Explain the survey to users in beginning and thank them at the endd
4) Order the questions properly
Add sensitive questions at the end
Causes for a Bad Product - ANSWER: 1) Tunnel Vision
2) Unclear Goals
3) Product Neglect
4) Customer Avoidance - spend at least 3hrs per week
5) Inability to Say "No"
Make an App "Sticky" From the Start - ANSWER: 1) Let the user try it with no strings
attached
2) Keep away from indirect competitors
3) Advertise the possibilities and benefits first
4) Less is more
5) Bridge the gap between the physical and digital worlds
Steps for Improving Product Question and Favorite Product - ANSWER: 1) Goals
2) Problems
3) Solve Problems
4) Validate Success
1) What problems does it solve?
2) How does it accomplish goals?
3) How does it compare to alternatives?
4) How would you improve it?
Empathy Map - ANSWER: -A way to understand the user's needs / pains...etc
Steps for Designing Product Question - ANSWER: 1) Ask questions about problem
(clarify)
MANAGEMENT (SAFE APM) 2 VERSIONS ACTUAL EXAM
QUESTIONS WITH DETAILED VERIFIED ANSWERS /A+
GRADE ASSURED
CIRCLES Method
(how to approach design problem) - ANSWER: 1) Comprehend Situation
2) Identify Customer
3) Report Customer Needs
4) Cut through prioritization
5) List solutions
6) Evaluate trade-offs
7) Summarize Recommendations
LOFA - ANSWER: Assumptions that are most critical for a new product or feature to
succeed but which are not yet shown to be true in practice elsewhere
Must be true for success + Not yet shown in practice elsewhere
LOFA Creation Process - ANSWER: 1) Make a long list of assumptions that have to be
true for success
2) Process of elimination. Identify which assumptions you see as established in
practice elsewhere (internal or external)
Ask yourself "If these assumptions turn out to be false, will the idea fail?". If answer
is yes then woot!
Why LOFAs? - ANSWER: -A way to focus a team's analysis and experimentation
-Helps focus team's research, data gathering and analysis
LOFA -> Experiments -> Build First
LOFA Best Practices - ANSWER: -Be specific and avoid broad statements
-Keep creating LOFAs until concept is fully validated
-Typically contain numbers
CTR - ANSWER: Click Thru Rate
-1.3 to 3% is target depending on industry
-ratio of number of clicks to impressions
(Total Clicks on Ad) / (Total Impressions)
4 Components to Good Product Strategy - ANSWER: 1) Real Pain Points means "Who
is it for?" and "What is their pain point?"
,2) Design refers to "What key features would you design into the product?" and
"How would you describe your brand and voice?"
3) Capabilities tackles the "Why should we be the ones doing it?"and " What is our
unique capability?"
4) Logistics is the economics and channels, like "What's our pricing strategy?" and
"What's the medium through which we deliver this?"
MVP Alternatives
-SLC
-RAT - ANSWER: SLC - Simple, Lovable, Complete
-adds value the way it is, doesn't need a v2
-Snapchat started w/simple photo
-simple is good, incomplete is not
RAT - Riskiest Assumption Tests
-only build enough to test biggest unknown
-"Is this the smallest thing we can do test our riskiest assumption?"
CSAT - ANSWER: Customer Satisfaction
-measures short term happiness (transactional)
-does not address how user feels about company as a whole
-typically use 1 to 5 scale
-# of satisfied customers (4/5) / # of responses
"How would you rate your overall satisfaction with the service [or product] you
received?"
Diff w/NPS
-NPS is about long term happiness
-NPS measures loyalty
Qualities of Great Product Manager - ANSWER: 1. Strategic Thinker — Understanding
the current needs of the product and how it fits with the company's overall vision.
2. Passion for Products — Love what you make, love what you do.
3. Empathizes with the Customer — and understand the customer's wants and
needs.
4. Interviews Customers — Gather insights from your customers, learn their pain
points and discover opportunities.
5. Aspires to Build Great Experiences — Understands that user experience is
paramount for product success.
6. Keeps Score — Identify the key metrics and track performance, establish baselines
to measure success.
7. Ability to Prioritize — Keep things in order, understand what needs to be
completed first and what needs to wait. Use customer feedback for prioritization.
, 8. Collaborative Leader — Management is a collaborative process, you cannot be
dictatorial and expect to inspire your team.
9. Execution — Action-oriented, you get things done.
Survey Checklist (best practices) - ANSWER: -My survey has a clear objective
-My survey has a defined target audience
-I know what I want to achieve with my survey
-My survey questions are not ambiguous
-I know where people will respond to my survey (at home, at work, on the bus...)
-I know what I will do with the responses and how to action them
-I know how I will distribute my survey (via email, social media...)
Survey Best Practices - ANSWER: 1) Keep the survey short
Max 5 minutes to fill out
Include progress bar
2) One question at a time
3) Explain the survey to users in beginning and thank them at the endd
4) Order the questions properly
Add sensitive questions at the end
Causes for a Bad Product - ANSWER: 1) Tunnel Vision
2) Unclear Goals
3) Product Neglect
4) Customer Avoidance - spend at least 3hrs per week
5) Inability to Say "No"
Make an App "Sticky" From the Start - ANSWER: 1) Let the user try it with no strings
attached
2) Keep away from indirect competitors
3) Advertise the possibilities and benefits first
4) Less is more
5) Bridge the gap between the physical and digital worlds
Steps for Improving Product Question and Favorite Product - ANSWER: 1) Goals
2) Problems
3) Solve Problems
4) Validate Success
1) What problems does it solve?
2) How does it accomplish goals?
3) How does it compare to alternatives?
4) How would you improve it?
Empathy Map - ANSWER: -A way to understand the user's needs / pains...etc
Steps for Designing Product Question - ANSWER: 1) Ask questions about problem
(clarify)
