First Notebook design
design notes
SECTION A
understanding the design process
1. problem/brief - given what it is that you are designing
2. research and ideation
3. specifications and limitations
4. further research
5. best idea
6. production
benefits of having specifications ?
primary vs initial research
primary - research straight from the source of the information , putting yourself in that specific
environment/with those specific people (gaining a full understanding)
initial - very broad research on the topic at hand
symbolic language
a symbol is something culturally learnt and would only be recognised if learnt (eg. twitter)
a sign is a practical unambiguous meaning, has a very clear meaning/instruction
metaphor - a visual comparison
allegory - goes beyond the image, has a much deeper meaning and refers to issues/situations or
anything that is happening in the world around us.
irony - opposite of what was intended
parody - making a joke of the situation
elements of design
• shape/form
• line - outline, contour, sketch, gestural, calligraphic - (geometric or wavy, direction of the line
and what that creates)
• colour - convey a mood, link to stereotypes etc.
• texture - (simulated/actual)
• tone
, • negative space - show a distance, isolation, emphasis, mood, soft visual impact (simplicity),
creates tension called " figure and ground relationship" between foreground and background
principles of design
• movement/rhythm
• contrast
• pattern
• emphasis
• balance
• harmony
• unity
• scale/proportion
gestalt principles
*design in a business context defenitions on study smarter *
THE INDUSTRIAL REVOLUTION
is a term used to refer to a period in history from around 1760 to about 1840 that experienced great
social and cultural upheaval brought on, in part, by the invention of mechanisation.
How the economy and jobs of craftsmen were affected:
The industrial revolution was the conversion of an agrarian economy into an industrialised economy
where the way in which production occurred had completely changed.
Prior to this industrialisation, people engaged in transactional activities in order to support their
families and contribute to their slow-growing economy. Single craftsmen would carefully assemble
beautiful handmade goods and would become master craftsmen, after several years of hard work
and practice. It would take weeks or even months to perfectly craft these goods, assemble and
deliver it safely to their clients. Aristocracy and nobility appreciated the beauty of these products and
would pay a large sum of money for them.
Businesses became mechanised because they discovered that it would increase efficiency and
profits as well as the amount of goods produced. More products were being produced in an hour
than what master craftsmen and guilds could produce in months. More and more companies began
equipping themselves with this new technology and craftsmen were unable to compete with these
design notes
SECTION A
understanding the design process
1. problem/brief - given what it is that you are designing
2. research and ideation
3. specifications and limitations
4. further research
5. best idea
6. production
benefits of having specifications ?
primary vs initial research
primary - research straight from the source of the information , putting yourself in that specific
environment/with those specific people (gaining a full understanding)
initial - very broad research on the topic at hand
symbolic language
a symbol is something culturally learnt and would only be recognised if learnt (eg. twitter)
a sign is a practical unambiguous meaning, has a very clear meaning/instruction
metaphor - a visual comparison
allegory - goes beyond the image, has a much deeper meaning and refers to issues/situations or
anything that is happening in the world around us.
irony - opposite of what was intended
parody - making a joke of the situation
elements of design
• shape/form
• line - outline, contour, sketch, gestural, calligraphic - (geometric or wavy, direction of the line
and what that creates)
• colour - convey a mood, link to stereotypes etc.
• texture - (simulated/actual)
• tone
, • negative space - show a distance, isolation, emphasis, mood, soft visual impact (simplicity),
creates tension called " figure and ground relationship" between foreground and background
principles of design
• movement/rhythm
• contrast
• pattern
• emphasis
• balance
• harmony
• unity
• scale/proportion
gestalt principles
*design in a business context defenitions on study smarter *
THE INDUSTRIAL REVOLUTION
is a term used to refer to a period in history from around 1760 to about 1840 that experienced great
social and cultural upheaval brought on, in part, by the invention of mechanisation.
How the economy and jobs of craftsmen were affected:
The industrial revolution was the conversion of an agrarian economy into an industrialised economy
where the way in which production occurred had completely changed.
Prior to this industrialisation, people engaged in transactional activities in order to support their
families and contribute to their slow-growing economy. Single craftsmen would carefully assemble
beautiful handmade goods and would become master craftsmen, after several years of hard work
and practice. It would take weeks or even months to perfectly craft these goods, assemble and
deliver it safely to their clients. Aristocracy and nobility appreciated the beauty of these products and
would pay a large sum of money for them.
Businesses became mechanised because they discovered that it would increase efficiency and
profits as well as the amount of goods produced. More products were being produced in an hour
than what master craftsmen and guilds could produce in months. More and more companies began
equipping themselves with this new technology and craftsmen were unable to compete with these
