HOW TO START SELLING ON AMAZON
IN THE UNITED ARAB EMIRATES (UAE)
Your journey to successful selling in our UAE Store
This checklist is designed to help guide your understanding of our UAE store and ensure
you are set up for success. Be sure to familiarize yourself with all the tools Amazon
provides, which will make many of the requirements listed below simpler and easier
to manage.
Prepare to sell
Learn about growth opportunity in UAE and how customers are shopping in our UAE store
Learn about the different products you can sell in our UAE Store and understand which categories are
restricted or require approval
Register and list
Understand how selling on our UAE store works and learn what information you need to provide
during registration
Complete account verification and understand the documents required to pass
OR
Learn how to link your existing Seller Central account and manage your product offerings with a single
seller account
Understand the listing tools available for our UAE store and learn more about how to list your
products
Ship and Fulfill
Understand fulfillment options in our UAE store and choose between Fulfillment by Amazon or
self-fulfillment for your products
Understand international fulfillment requirements including import and export regulations
With Fulfillment by Amazon
Send Inventory to our fulfillment center in Dubai, complying with package and customs duty requirements
With Self Fulfillment
Fulfill international customers’ orders and provide a great customer experience with prompt delivery
Manage your business
Understand tax (VAT) and regulation requirements when you start selling
Manage customer support and either provide a local address for returns or offer a refund for international
shipping. (FBA manages fulfillment and returns questions.)
Promote your products to grow sales to customers in UAE
Learn more at sell.amazon.ae
, PREPARE TO SELL
1. Learn about the growth opportunity in UAE and how customers are shopping
in the UAE Store
Let’s dive right in and start by looking at the opportunity waiting for you. In 2017, Amazon
acquired the region’s largest ecommerce retailer SOUQ.com, operating under “SOUQ, an
Amazon company.” In May 2019, “SOUQ, an Amazon company” officially became amazon.ae.
So you can benefit from an established customer base.
The UAE has a wealthy population with high GDP per capita $59.8K vs Germany $56.9K1
with a fast growing e-commerce market that grow by 85% between 2018-2020 vs
Germany 28%2 in the same time period.3
You can benefit from Amazon's international scale and create listings in our UAE Store in
more than 30 product categories.
Things to know before you get started:
• Amazon is currently offering you a free Professional account with no monthly
subscription fee (please note that this is a limited offer)
• Lower referral and storage fees compared to EU/UK Stores
• No language barriers in UAE, with listings and customer communications in English
• Simplified and low-cost logistics solutions with Fulfillment by Amazon and the
Service Provider Network
• Direct and secure processing of payments into your EU/UK bank account
• EU/UK business entity accepted for account registration
2. Learn about the different products you can sell in our UAE store and
understand which categories are restricted or require approval.
Make sure you are allowed to sell the product. Understand your distribution rights. Also, be
aware that safety and compliance regulations in UAE differ from those in other geographic
regions.
Learn which product categories are open to start selling in our UAE store. This video shows
you how to find out if you can sell your product category in our UAE store.
1
Source: IMF, "World Economic Outlook - GDP per capita". International Monetary Fund. April 2021
2
Source: Statista 2021
3
Sources: Statista, bevh.org, 2021
IN THE UNITED ARAB EMIRATES (UAE)
Your journey to successful selling in our UAE Store
This checklist is designed to help guide your understanding of our UAE store and ensure
you are set up for success. Be sure to familiarize yourself with all the tools Amazon
provides, which will make many of the requirements listed below simpler and easier
to manage.
Prepare to sell
Learn about growth opportunity in UAE and how customers are shopping in our UAE store
Learn about the different products you can sell in our UAE Store and understand which categories are
restricted or require approval
Register and list
Understand how selling on our UAE store works and learn what information you need to provide
during registration
Complete account verification and understand the documents required to pass
OR
Learn how to link your existing Seller Central account and manage your product offerings with a single
seller account
Understand the listing tools available for our UAE store and learn more about how to list your
products
Ship and Fulfill
Understand fulfillment options in our UAE store and choose between Fulfillment by Amazon or
self-fulfillment for your products
Understand international fulfillment requirements including import and export regulations
With Fulfillment by Amazon
Send Inventory to our fulfillment center in Dubai, complying with package and customs duty requirements
With Self Fulfillment
Fulfill international customers’ orders and provide a great customer experience with prompt delivery
Manage your business
Understand tax (VAT) and regulation requirements when you start selling
Manage customer support and either provide a local address for returns or offer a refund for international
shipping. (FBA manages fulfillment and returns questions.)
Promote your products to grow sales to customers in UAE
Learn more at sell.amazon.ae
, PREPARE TO SELL
1. Learn about the growth opportunity in UAE and how customers are shopping
in the UAE Store
Let’s dive right in and start by looking at the opportunity waiting for you. In 2017, Amazon
acquired the region’s largest ecommerce retailer SOUQ.com, operating under “SOUQ, an
Amazon company.” In May 2019, “SOUQ, an Amazon company” officially became amazon.ae.
So you can benefit from an established customer base.
The UAE has a wealthy population with high GDP per capita $59.8K vs Germany $56.9K1
with a fast growing e-commerce market that grow by 85% between 2018-2020 vs
Germany 28%2 in the same time period.3
You can benefit from Amazon's international scale and create listings in our UAE Store in
more than 30 product categories.
Things to know before you get started:
• Amazon is currently offering you a free Professional account with no monthly
subscription fee (please note that this is a limited offer)
• Lower referral and storage fees compared to EU/UK Stores
• No language barriers in UAE, with listings and customer communications in English
• Simplified and low-cost logistics solutions with Fulfillment by Amazon and the
Service Provider Network
• Direct and secure processing of payments into your EU/UK bank account
• EU/UK business entity accepted for account registration
2. Learn about the different products you can sell in our UAE store and
understand which categories are restricted or require approval.
Make sure you are allowed to sell the product. Understand your distribution rights. Also, be
aware that safety and compliance regulations in UAE differ from those in other geographic
regions.
Learn which product categories are open to start selling in our UAE store. This video shows
you how to find out if you can sell your product category in our UAE store.
1
Source: IMF, "World Economic Outlook - GDP per capita". International Monetary Fund. April 2021
2
Source: Statista 2021
3
Sources: Statista, bevh.org, 2021
