MNM3709 - STRATEGIC MARKETING 2024 EXAM/
REAL EXAM QUESTIONS WITH CORRECT DETAILED
ANSWERS/ GRADED A+
A portfolio analysis - Correct Answer - a systematic way to analyze the products and
services that make up an organizations business portfolio.
portfolio analysis methods - Correct Answer - Growth share matrix - shows growth of
sbu's in market.
(Star, problem child, cow, dog)
Market attractiveness - enterprise strength model.
- weighs market attractiveness variables with enterprise strength variables.
Risk matrix.
Porters 5 forces model.
enterprise strength model - Correct Answer - market share, profitability, technology,
product quality, resources, knowledge of markets.
risk matrix - Correct Answer - risk of changing technology, new competitors,
unavailability of raw materials, change in consumer demand and legislation.
The market attractiveness enterprise strength model - Correct Answer - Key success
factor analysis
Step 1. Establish important variables that could assist organization in becoming
successful in the industry.
Step 2. Make use of a rating scale and evaluate the performance of the organization as
well as the performance of the competitors.
Step 3. Based on findings, identify the core competitors and assess their level of threat.
pg. 1
, Step 4. Design counter strategies to obtain a competitive advantage.
Competitor analysis steps - Correct Answer - Step 1 : identification of key role players
and sources.
Step 2 : collection of data.
Step 3 : analysis of findings.
Step 4 : communication of results.
Step 5 : management of information collected.
Internal analysis process - Correct Answer - step 1 : identify primary organisational
drivers.
step 2 : conduct thorough S.W analysis and identify key issues.
step 3 : Set organisational objectives to address issues.
step 4 : examine orgs resources and capabilities.
step 5 : conduct gap analysis of objectives, resources and capabilities.
Pitfalls of a differentiation strategy - Correct Answer - Uniqueness that is not valuable.
Too much differentiation.
Too big a price premium.
Not knowing the cost of differentiation.
Focus on the product instead of the whole value chain.
The risk of imitation is a very real risk for an organization.
Profit directions - Correct Answer - Lower margins/higher share.
Lower costs/higher margins.
Pre-emptive move strategy - Correct Answer - By being first you prevent a competitor
from duplicating it because you identified it as your SCA first.
pg. 2
REAL EXAM QUESTIONS WITH CORRECT DETAILED
ANSWERS/ GRADED A+
A portfolio analysis - Correct Answer - a systematic way to analyze the products and
services that make up an organizations business portfolio.
portfolio analysis methods - Correct Answer - Growth share matrix - shows growth of
sbu's in market.
(Star, problem child, cow, dog)
Market attractiveness - enterprise strength model.
- weighs market attractiveness variables with enterprise strength variables.
Risk matrix.
Porters 5 forces model.
enterprise strength model - Correct Answer - market share, profitability, technology,
product quality, resources, knowledge of markets.
risk matrix - Correct Answer - risk of changing technology, new competitors,
unavailability of raw materials, change in consumer demand and legislation.
The market attractiveness enterprise strength model - Correct Answer - Key success
factor analysis
Step 1. Establish important variables that could assist organization in becoming
successful in the industry.
Step 2. Make use of a rating scale and evaluate the performance of the organization as
well as the performance of the competitors.
Step 3. Based on findings, identify the core competitors and assess their level of threat.
pg. 1
, Step 4. Design counter strategies to obtain a competitive advantage.
Competitor analysis steps - Correct Answer - Step 1 : identification of key role players
and sources.
Step 2 : collection of data.
Step 3 : analysis of findings.
Step 4 : communication of results.
Step 5 : management of information collected.
Internal analysis process - Correct Answer - step 1 : identify primary organisational
drivers.
step 2 : conduct thorough S.W analysis and identify key issues.
step 3 : Set organisational objectives to address issues.
step 4 : examine orgs resources and capabilities.
step 5 : conduct gap analysis of objectives, resources and capabilities.
Pitfalls of a differentiation strategy - Correct Answer - Uniqueness that is not valuable.
Too much differentiation.
Too big a price premium.
Not knowing the cost of differentiation.
Focus on the product instead of the whole value chain.
The risk of imitation is a very real risk for an organization.
Profit directions - Correct Answer - Lower margins/higher share.
Lower costs/higher margins.
Pre-emptive move strategy - Correct Answer - By being first you prevent a competitor
from duplicating it because you identified it as your SCA first.
pg. 2
