BMIS 311 CHP 10 - FINAL EXAM QUESTIONS AND ANSWERS
WITH COMPLETE SOLUTIONS
Which of the following types of e-commerce involves businesses selling goods and services directly to
individuals via the Internet?
B2C e-commerce
Content providers use ________ systems to process large amounts of very small monetary
transactions cost-effectively
micropayment
Information density refers to the:
total amount and quantity of information available to all market participants
All of the following are unique features of e-commerce technology, except:
A. global reach.
B. interactivity.
C. transparency.
D. richness.
E. personalization/customization.
transparency
Compared to traditional goods, digital goods have:
greater pricing flexibility
, Which of the following is an example of a direct good in the automobile industry?
Sheet steel
Varying a product's price according to the supply situation of the seller is called ________ pricing.
dynamic
________ attempts to leverage the fact that there is always some demand, however small, for a
product.
Long tail marketing
Which of the following best illustrates the transaction fee revenue model?
A. eBay receives a small fee from a seller if a seller is successful in selling an item.
B. Yelp receives a fee after steering a customer to a participating website where he or she makes a
purchase.
C. Pandora provides basic services for free, but charges a premium for advanced services.
D. Apple accepts micropayments for single music track downloads.
E. Netflix charges customers a monthly fee for access to its library of movies.
eBay receives a small fee from a seller if a seller is successful in selling an item
Which of the following is a milestone for the website development phase of building an e-commerce
presence?
Website plan
Which of the following dimensions of e-commerce technology has the potential to raise the quality of
information?
WITH COMPLETE SOLUTIONS
Which of the following types of e-commerce involves businesses selling goods and services directly to
individuals via the Internet?
B2C e-commerce
Content providers use ________ systems to process large amounts of very small monetary
transactions cost-effectively
micropayment
Information density refers to the:
total amount and quantity of information available to all market participants
All of the following are unique features of e-commerce technology, except:
A. global reach.
B. interactivity.
C. transparency.
D. richness.
E. personalization/customization.
transparency
Compared to traditional goods, digital goods have:
greater pricing flexibility
, Which of the following is an example of a direct good in the automobile industry?
Sheet steel
Varying a product's price according to the supply situation of the seller is called ________ pricing.
dynamic
________ attempts to leverage the fact that there is always some demand, however small, for a
product.
Long tail marketing
Which of the following best illustrates the transaction fee revenue model?
A. eBay receives a small fee from a seller if a seller is successful in selling an item.
B. Yelp receives a fee after steering a customer to a participating website where he or she makes a
purchase.
C. Pandora provides basic services for free, but charges a premium for advanced services.
D. Apple accepts micropayments for single music track downloads.
E. Netflix charges customers a monthly fee for access to its library of movies.
eBay receives a small fee from a seller if a seller is successful in selling an item
Which of the following is a milestone for the website development phase of building an e-commerce
presence?
Website plan
Which of the following dimensions of e-commerce technology has the potential to raise the quality of
information?
