Name: Score:
186 Multiple choice questions
Definition 1 of 186
Direct, Person to Person communication whereby a seller attempts to assist or persuade
prospective buyers to purchase the companies product
Reference Pricing
Public Relations
Personal Selling
Advertising
Definition 2 of 186
Different versions of the product are priced differently (not variable to actual costs)
Product Form Pricing
Psychological Pricing
System Prices
Promotional Allowances
Definition 3 of 186
coordination of all seller-affiliated efforts to set up channels of information and persuasion to sell
goods and services or to promote an idea
Promotion
Advertising
Public Relations
Publicity
,Definition 4 of 186
practice that means goods are placed free on board
(producer pays for shipping)
Zone pricing
FOB-origin pricing
Reference pricing
Psychological pricing
Definition 5 of 186
Consumers submit an entry to be judged at a panel that will select the best entries
Premiums
Contests
Sweepstakes
Price Packs
Definition 6 of 186
% is applied either to the previous years sales or the projected sales in order(Worst method)
-Used by many smaller businesses
- takes hit in economic downturns when sales don't excede last years
Sales Promotion
Percent of Sales
Public Relations
Competitive Parity
,Term 7 of 186
Cell Phones need (a) ________________ promotional tool(s)
solely advertising without personal interaction
heavy reliance on discount promotions
only personal selling with no advertising
balance between advertising and personal selling
Term 8 of 186
What are some in class examples of perishable products?
gas, medicine, electric, milk
car dealerships
produce, tickets, hotel rooms
geico, budweiser
Term 9 of 186
How to avoid negative publicity
Create false information to mislead the public
Tell the truth and address the problem directly
Ignore the issue and hope it goes away
Blame others to deflect responsibility
, Term 10 of 186
Distinctive products are...
generally higher quality and higher priced items
(Rolex watches, Fiji Water)
1. All I can afford
2. Percent of Sales
3. Competitive Parity
4. Objective and Task approach
"We know that half of our advertising is wasted, we just don't know which half"
given for a single purchase (Buy One Get One Free)
Definition 11 of 186
Adjustment Strategy where companies adjust their prices in order to reward customers (examples:
early payment of bills, volume purchases, off-season buying)
Special Event Pricing
Promotional Pricing
Zone Pricing
Discount And Allowance Pricing
Definition 12 of 186
process of providing short term incentives to encourage purchase or sales of a product or
service
Sales Promotion
Public Relations
Advertising
Public Relations
186 Multiple choice questions
Definition 1 of 186
Direct, Person to Person communication whereby a seller attempts to assist or persuade
prospective buyers to purchase the companies product
Reference Pricing
Public Relations
Personal Selling
Advertising
Definition 2 of 186
Different versions of the product are priced differently (not variable to actual costs)
Product Form Pricing
Psychological Pricing
System Prices
Promotional Allowances
Definition 3 of 186
coordination of all seller-affiliated efforts to set up channels of information and persuasion to sell
goods and services or to promote an idea
Promotion
Advertising
Public Relations
Publicity
,Definition 4 of 186
practice that means goods are placed free on board
(producer pays for shipping)
Zone pricing
FOB-origin pricing
Reference pricing
Psychological pricing
Definition 5 of 186
Consumers submit an entry to be judged at a panel that will select the best entries
Premiums
Contests
Sweepstakes
Price Packs
Definition 6 of 186
% is applied either to the previous years sales or the projected sales in order(Worst method)
-Used by many smaller businesses
- takes hit in economic downturns when sales don't excede last years
Sales Promotion
Percent of Sales
Public Relations
Competitive Parity
,Term 7 of 186
Cell Phones need (a) ________________ promotional tool(s)
solely advertising without personal interaction
heavy reliance on discount promotions
only personal selling with no advertising
balance between advertising and personal selling
Term 8 of 186
What are some in class examples of perishable products?
gas, medicine, electric, milk
car dealerships
produce, tickets, hotel rooms
geico, budweiser
Term 9 of 186
How to avoid negative publicity
Create false information to mislead the public
Tell the truth and address the problem directly
Ignore the issue and hope it goes away
Blame others to deflect responsibility
, Term 10 of 186
Distinctive products are...
generally higher quality and higher priced items
(Rolex watches, Fiji Water)
1. All I can afford
2. Percent of Sales
3. Competitive Parity
4. Objective and Task approach
"We know that half of our advertising is wasted, we just don't know which half"
given for a single purchase (Buy One Get One Free)
Definition 11 of 186
Adjustment Strategy where companies adjust their prices in order to reward customers (examples:
early payment of bills, volume purchases, off-season buying)
Special Event Pricing
Promotional Pricing
Zone Pricing
Discount And Allowance Pricing
Definition 12 of 186
process of providing short term incentives to encourage purchase or sales of a product or
service
Sales Promotion
Public Relations
Advertising
Public Relations
