MKTG 352 Principles of Marketing Research Exam 2 with Correct Answers
Common mistakes people make while wording the questions/statements in questionnaires - ANS: Double barreled questions Ambiguous questions Difficult to answer questions Difficult to understand questions Why do we sample? - ANS: Studying the entire population (census) might not be feasible • Time constraints • Money constraints How can sample be useful? - ANS: Sample represents information about the target population This information can allow us to make judgements about the target population Sampling Frame - ANS: The list of sampling units (e.g., Delta's database of international passengers) Sampling Units - ANS: The target population elements available for selection during the sampling process (i.e., those international customers whose information is available with Delta) Target Population - ANS: Set of population elements identified for investigation based on the objectives of the research study (i.e., all international passengers of Delta). However, Delta might not have information about all their customers who fly internationally Population - ANS: Complete set of elements (e.g., customers or persons or firms etc.) that researcher can potentially study ( i.e., all Delta airlines passengers: Domestic & International)
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- MKTG 352 (MKTG352)
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- 8 november 2024
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