MKTG 2500 FINAL EXAM QUESTIONS AND ANSWERS
WITH COMPLETE SOLUTIONS VERIFIED
T or F
Relationship marketing assumes that many consumers and business customers
prefer to switch continually among different organizations rather than continue
relationship with just one provider.
False
Which of the following statements is true of sales orientation?
a. Consumers can be convinced to buy goods or services even though they do
not need them.
b. Sales-orientation firms understand the needs and wants of the marketplace.
c. Sales-oriented firms lay maximum emphasis on society's long-term best
interests.
d. Intermediaries are encouraged to push manufacturers' products aggressively.
Intermediaries are encouraged to push manufacturers' products aggressively.
A firm would benefit from production orientation when_____.
a. it produces exactly what the market wants.
b. the market demand is less than the products supplied by the firm.
c. it hopes that the product it produces is something customers want.
it focuses on what company management thinks should be produced.
it produces exactly what the market wants.
,Livin' Styles, a home décor company, is well known for it varieties of designs. The
management of Livin' Styles collaborates with its customers and co-creates
designs. The is an example of______.
a. following a sales orientation.
b. focusing on environmental value.
c. delegating authority.
d. creating customer value.
creating customer value.
T or F
Environmental scanning refers to the process of collecting and interpreting
information about forces, events, and relationships in the external environment
that may affect the future of the organization or implementation of the marketing
plan.
True
In the context of the Boston Consulting Group's (BCG's) portfolio matrix, which of
the following is true of question marks?
a. It operates in a high-growth industry with a low market share.
b. It generates more cash than it needs to maintain its market share.
c. It has low growth potential and a small market share.
d. It does not require any cash to maintain its market.
It operates in a high-growth industry with a low market share.
The strategy options to invest heavily to gain better market share, acquire
competitions to get the necessary market share, or drop the SBU altogether are
, essential is maintaining ________ in high growth industries.
a. cash cows
b. stars
c. dogs
d. question
question
When properly created a strategic business unit (SBU):
a. has a specific target market
b. plans collaboratively with other SBU's of the company.
c. has no competitors.
d. shares the mission of its parent company.
has a specific target market.
Unlike people who belong to Generation X, baby boomers:
a. do not use social media or other technologies to buy products.
b. tend to be influenced more by traditional advertising and word-of-mouth
recommendations.
c. spend less on gifts, personal care products, medical care, food away from
home, and entertainment.
d. graduated from college during the Great Recession.
tend to be influenced more by traditional; advertising and word-of-mouth
recommendations.
Which of the following statements is true of the attitude of teens in the United
States?
WITH COMPLETE SOLUTIONS VERIFIED
T or F
Relationship marketing assumes that many consumers and business customers
prefer to switch continually among different organizations rather than continue
relationship with just one provider.
False
Which of the following statements is true of sales orientation?
a. Consumers can be convinced to buy goods or services even though they do
not need them.
b. Sales-orientation firms understand the needs and wants of the marketplace.
c. Sales-oriented firms lay maximum emphasis on society's long-term best
interests.
d. Intermediaries are encouraged to push manufacturers' products aggressively.
Intermediaries are encouraged to push manufacturers' products aggressively.
A firm would benefit from production orientation when_____.
a. it produces exactly what the market wants.
b. the market demand is less than the products supplied by the firm.
c. it hopes that the product it produces is something customers want.
it focuses on what company management thinks should be produced.
it produces exactly what the market wants.
,Livin' Styles, a home décor company, is well known for it varieties of designs. The
management of Livin' Styles collaborates with its customers and co-creates
designs. The is an example of______.
a. following a sales orientation.
b. focusing on environmental value.
c. delegating authority.
d. creating customer value.
creating customer value.
T or F
Environmental scanning refers to the process of collecting and interpreting
information about forces, events, and relationships in the external environment
that may affect the future of the organization or implementation of the marketing
plan.
True
In the context of the Boston Consulting Group's (BCG's) portfolio matrix, which of
the following is true of question marks?
a. It operates in a high-growth industry with a low market share.
b. It generates more cash than it needs to maintain its market share.
c. It has low growth potential and a small market share.
d. It does not require any cash to maintain its market.
It operates in a high-growth industry with a low market share.
The strategy options to invest heavily to gain better market share, acquire
competitions to get the necessary market share, or drop the SBU altogether are
, essential is maintaining ________ in high growth industries.
a. cash cows
b. stars
c. dogs
d. question
question
When properly created a strategic business unit (SBU):
a. has a specific target market
b. plans collaboratively with other SBU's of the company.
c. has no competitors.
d. shares the mission of its parent company.
has a specific target market.
Unlike people who belong to Generation X, baby boomers:
a. do not use social media or other technologies to buy products.
b. tend to be influenced more by traditional advertising and word-of-mouth
recommendations.
c. spend less on gifts, personal care products, medical care, food away from
home, and entertainment.
d. graduated from college during the Great Recession.
tend to be influenced more by traditional; advertising and word-of-mouth
recommendations.
Which of the following statements is true of the attitude of teens in the United
States?
