MKTG 2500 CH. 13 EXAM QUESTIONS AND ANSWERS
WITH COMPLETE SOLUTIONS
Trade
Sales promotion tools used to persuade resellers to carry a brand, give it shelf space,
promote it in advertising, and push it to consumers are collectively called
______________ promotions
Approach
Harry is a salesperson for a national pet food company. He meets w/ Karen, a buyer for
a large specialty pet retailer & speaks to her at length about product categories &
brands of pet food the retailer currently carries as well as future needs. At which step of
the selling process is Harry in the above scenario?
Premium
Cracker Jack, an american brand of snack has been in existence since 1896. The brand
became popularized due to its free prize inside every box. Which of the following
promotion tools does this exemplify?
Consumer promotions
They include a wide range of tools like samples, coupons and refunds
Salespeople
represent a company to its customers by communicating and selling
Social media tools affecting personal selling
reducing the use of person-to-person selling efforts
WITH COMPLETE SOLUTIONS
Trade
Sales promotion tools used to persuade resellers to carry a brand, give it shelf space,
promote it in advertising, and push it to consumers are collectively called
______________ promotions
Approach
Harry is a salesperson for a national pet food company. He meets w/ Karen, a buyer for
a large specialty pet retailer & speaks to her at length about product categories &
brands of pet food the retailer currently carries as well as future needs. At which step of
the selling process is Harry in the above scenario?
Premium
Cracker Jack, an american brand of snack has been in existence since 1896. The brand
became popularized due to its free prize inside every box. Which of the following
promotion tools does this exemplify?
Consumer promotions
They include a wide range of tools like samples, coupons and refunds
Salespeople
represent a company to its customers by communicating and selling
Social media tools affecting personal selling
reducing the use of person-to-person selling efforts
