MKTG 2500 QUIZZES AND ANSWERS WITH COMPLETE
SOLUTIONS GRADED A++
ethics- unlike ____ greening, which involves limited change w/i a single area of
the org, ___ greening involves more substantive changes in mktng actions
tactical, quasi-strategic
clothing manufacturer has decided to buy its cotton only from those growers that
grow it organically. this is ex of
tactical greening
Patagonia, a California-based clothing company, uses solar panels to
generate most of the electricity at its headquarters. Patagonia is committed to the
environment and has taken other steps to reduce its carbon footprint, including
sustainable mktg
When a firm is deciding the ethics of outsourcing jobs to other members of the
supply chain, what element of the marketing mix is being affected?
place
A firm implementing an environmental cost leadership strategy is most likely
seeking to
command a price premium for its products.
An organization's obligation to maximize its positive impact and minimize its
negative impact on society is known as
corporate social responsibility
,When a firm accepts constructive criticism from customers and other
stakeholders, which AMA ethical value is the firm demonstrating?
transparency
According to the ethical decision-making framework, after Mia and her marketing
team make a decision regarding its promotional material for their new meditation
app, they must then monitor and assess the quality of their decision. This step
differs from considering how the decision will affect stakeholders in that
monitoring and assessing the quality of the decision occurs after feedback from
stakeholders is gathered.
Which of the following questions would a firm ask if it were using the ethical
decision-making framework regarding its promotion?
Does the advertising message represent the product's benefits honestly?
Every year the local community center hosts a street fair to raise money for
Habitat for Humanity. Along with a cash donation, the local hardware supply
stores donate construction supplies. This action illustrates
corp philanthropy
m6 research-
an exper performed in a natural setting (restaurant/shopping mall) is called
field exper
mathematical modeling, in which equations are used to model the relationships
between variables, is a technique used in
causal research
, antoine wants to know if his main rival in organic baked goods is increasing its
prices. he talks to his rival's distributors, suppliers, and some of his rival's
customers to get the info. antoine is engaging in
competitive intelligence
using this research, firms know how much product to hold in inventory at various
points in the dist network
sales forecasting
___ ensures that every person in the tgt pop has a chance of being selected
probability sampling
which of the following scenarios use snowball sampling
after sasha completed the survey, she recommended her friend to the surveyor bc they
both liked the same cereal
which of the following statements about experimental research is true
its a type of causal research that allows researchers to examin relationships between
variables
a toy comp is testing kites to see which one can be flown the highest. in this ex,
which would be the dependent variable
ht
a diff between data and info is the info gathered from mktg research allows firm
to
make mktg decis about strategy
Telemart, a retail chain, records high sales volume for most of its outlets. Some
of its outlets that have low sales volume have conducted surveys for their
SOLUTIONS GRADED A++
ethics- unlike ____ greening, which involves limited change w/i a single area of
the org, ___ greening involves more substantive changes in mktng actions
tactical, quasi-strategic
clothing manufacturer has decided to buy its cotton only from those growers that
grow it organically. this is ex of
tactical greening
Patagonia, a California-based clothing company, uses solar panels to
generate most of the electricity at its headquarters. Patagonia is committed to the
environment and has taken other steps to reduce its carbon footprint, including
sustainable mktg
When a firm is deciding the ethics of outsourcing jobs to other members of the
supply chain, what element of the marketing mix is being affected?
place
A firm implementing an environmental cost leadership strategy is most likely
seeking to
command a price premium for its products.
An organization's obligation to maximize its positive impact and minimize its
negative impact on society is known as
corporate social responsibility
,When a firm accepts constructive criticism from customers and other
stakeholders, which AMA ethical value is the firm demonstrating?
transparency
According to the ethical decision-making framework, after Mia and her marketing
team make a decision regarding its promotional material for their new meditation
app, they must then monitor and assess the quality of their decision. This step
differs from considering how the decision will affect stakeholders in that
monitoring and assessing the quality of the decision occurs after feedback from
stakeholders is gathered.
Which of the following questions would a firm ask if it were using the ethical
decision-making framework regarding its promotion?
Does the advertising message represent the product's benefits honestly?
Every year the local community center hosts a street fair to raise money for
Habitat for Humanity. Along with a cash donation, the local hardware supply
stores donate construction supplies. This action illustrates
corp philanthropy
m6 research-
an exper performed in a natural setting (restaurant/shopping mall) is called
field exper
mathematical modeling, in which equations are used to model the relationships
between variables, is a technique used in
causal research
, antoine wants to know if his main rival in organic baked goods is increasing its
prices. he talks to his rival's distributors, suppliers, and some of his rival's
customers to get the info. antoine is engaging in
competitive intelligence
using this research, firms know how much product to hold in inventory at various
points in the dist network
sales forecasting
___ ensures that every person in the tgt pop has a chance of being selected
probability sampling
which of the following scenarios use snowball sampling
after sasha completed the survey, she recommended her friend to the surveyor bc they
both liked the same cereal
which of the following statements about experimental research is true
its a type of causal research that allows researchers to examin relationships between
variables
a toy comp is testing kites to see which one can be flown the highest. in this ex,
which would be the dependent variable
ht
a diff between data and info is the info gathered from mktg research allows firm
to
make mktg decis about strategy
Telemart, a retail chain, records high sales volume for most of its outlets. Some
of its outlets that have low sales volume have conducted surveys for their
