MKTG 2500 CH. 15 EXAM QUESTIONS AND VERIFIED ANSWERS
Communication adaptation
When adapting ad messages, media may also need to be adapted internationally bc
media availability & regulations vary from country to country. This illustrates
____________.
False
similar consumer needs around the world suggest that a strategy of adapted global
marketing is appropriate for most international firms (T or F)
Joint ownership
companies often form ________ ventures to merge their complementary strengths in
developing a global marketing opportunity
standardized global
Chips of Joy, leading chocolate chip brand, decided to use the same marketing strategy
and promotional mix worldwide for all its brands. The only thing that will change is the
language on various packages. They are using a ____________ marketing strategy.
Organize an export department
in managing international marketing activities, most companies first ____________.
true
Most international companies strive to adapt global brands to local needs (T or F)
industrial structure
Communication adaptation
When adapting ad messages, media may also need to be adapted internationally bc
media availability & regulations vary from country to country. This illustrates
____________.
False
similar consumer needs around the world suggest that a strategy of adapted global
marketing is appropriate for most international firms (T or F)
Joint ownership
companies often form ________ ventures to merge their complementary strengths in
developing a global marketing opportunity
standardized global
Chips of Joy, leading chocolate chip brand, decided to use the same marketing strategy
and promotional mix worldwide for all its brands. The only thing that will change is the
language on various packages. They are using a ____________ marketing strategy.
Organize an export department
in managing international marketing activities, most companies first ____________.
true
Most international companies strive to adapt global brands to local needs (T or F)
industrial structure
