MKTG 2500 FINAL EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS
Petra purchased a new king-size mattress from Brooklyn Bedding valued at $500.
The mattress must be shipped from the showroom in New York to her home in
Vermont. What would be the best mode of transportation from this item?
Common carrier truck
When Carly types "women swimsuits" into Google, the first search item is a
sponsored ad for JC Penny. This is best described as...
A paid search
In the early 2000s, the Mattel Company was faced with a major problem with some
of its toys due to faulty magnets and high levels of lead-based paint. When the
company realized it was facing a serious problem, it immediately involved federal
agencies on product safety, recalled millions of toys from the shelves, and
launched a massive campaign to inform consumers about the recall. In addition,
the company set up a link on its webpage and posted updates regularly. Mattel's
actions can be classified as
crisis management
Starbucks shops allow consumers to accumulate points or other benefits for
doing business with them. This form of sales promotion is known as
loyalty programs
which of the following best demonstrates a design and standards gap?
,Joon wanted to buy a television but left the store because none of the employees could
answer her questions about screen resolution
During a sales presentation, a member of a potential customer's team shakes his
head and says, "I don't believe any of this. Your competition is simply better." In
response, the sales professional provides testimonials and reviews that suggest
otherwise. Which technique did the sales professional use to handle this
potential customer's objection?
denial
After the economic recession, the boating industry suffered from a decline in
sales. However, recent sales forecasts indicate that the upcoming season will
produce a strong demand for boats and boating equipment. Based on this, Les
has decided to ramp up production this winter of both his bass fishing boats and
speed boats, keep them in storage until the boating sales season officially
resumes, and hope that customers will buy them. This is an example of a
push strategy
Martha, a sales associate for Carlton Cards, is at a potential customer's office
making her sales presentation. Which step of the personal selling process will
Martha move to after her presentation concludes?
handling objections
Target coordinates the downstream flows of goods and services with their
suppliers via a mobile app and coordinates the upstream flow of information with
customers via social media. Target engages in these activities to add value to the
end customer. Target is engaging in which of the following?
, supply chain orientation
Outdoor Living is a manufacturer of patio dining sets and outdoor furniture.
Typically, customers purchase the company's products as the summer season
begins and as such, do not want to wait for the product to be manufactured.
Which supply chain strategy would work best for Outdoor Living?
push strategy
Marketers will utilize native advertising to help educate their customers about
both online and in-store sales specials. This tactic integrates the _____ element
of the marketing mix.
promotion
At a local fair, a smartphone company hosted a booth and brought several
models of its phones for customers to play with and look at up close. Customers
were then encouraged to fill out comment cards letting the company know which
of the models was their favorite. At the end of the fair, the company would
randomly select a card and the owner of that card would win the smartphone of
his or her choice. This is an example of
a sweepstakes
Which of the following is an example of an assumptive close?
would you like us to start work on Monday or Tuesday?
Which two key factors differentiate one retailer from another?
product category and desired target market
Colgate's mouthwash, dental floss, and toothbrushes are examples of
brand extension
COMPLETE SOLUTIONS
Petra purchased a new king-size mattress from Brooklyn Bedding valued at $500.
The mattress must be shipped from the showroom in New York to her home in
Vermont. What would be the best mode of transportation from this item?
Common carrier truck
When Carly types "women swimsuits" into Google, the first search item is a
sponsored ad for JC Penny. This is best described as...
A paid search
In the early 2000s, the Mattel Company was faced with a major problem with some
of its toys due to faulty magnets and high levels of lead-based paint. When the
company realized it was facing a serious problem, it immediately involved federal
agencies on product safety, recalled millions of toys from the shelves, and
launched a massive campaign to inform consumers about the recall. In addition,
the company set up a link on its webpage and posted updates regularly. Mattel's
actions can be classified as
crisis management
Starbucks shops allow consumers to accumulate points or other benefits for
doing business with them. This form of sales promotion is known as
loyalty programs
which of the following best demonstrates a design and standards gap?
,Joon wanted to buy a television but left the store because none of the employees could
answer her questions about screen resolution
During a sales presentation, a member of a potential customer's team shakes his
head and says, "I don't believe any of this. Your competition is simply better." In
response, the sales professional provides testimonials and reviews that suggest
otherwise. Which technique did the sales professional use to handle this
potential customer's objection?
denial
After the economic recession, the boating industry suffered from a decline in
sales. However, recent sales forecasts indicate that the upcoming season will
produce a strong demand for boats and boating equipment. Based on this, Les
has decided to ramp up production this winter of both his bass fishing boats and
speed boats, keep them in storage until the boating sales season officially
resumes, and hope that customers will buy them. This is an example of a
push strategy
Martha, a sales associate for Carlton Cards, is at a potential customer's office
making her sales presentation. Which step of the personal selling process will
Martha move to after her presentation concludes?
handling objections
Target coordinates the downstream flows of goods and services with their
suppliers via a mobile app and coordinates the upstream flow of information with
customers via social media. Target engages in these activities to add value to the
end customer. Target is engaging in which of the following?
, supply chain orientation
Outdoor Living is a manufacturer of patio dining sets and outdoor furniture.
Typically, customers purchase the company's products as the summer season
begins and as such, do not want to wait for the product to be manufactured.
Which supply chain strategy would work best for Outdoor Living?
push strategy
Marketers will utilize native advertising to help educate their customers about
both online and in-store sales specials. This tactic integrates the _____ element
of the marketing mix.
promotion
At a local fair, a smartphone company hosted a booth and brought several
models of its phones for customers to play with and look at up close. Customers
were then encouraged to fill out comment cards letting the company know which
of the models was their favorite. At the end of the fair, the company would
randomly select a card and the owner of that card would win the smartphone of
his or her choice. This is an example of
a sweepstakes
Which of the following is an example of an assumptive close?
would you like us to start work on Monday or Tuesday?
Which two key factors differentiate one retailer from another?
product category and desired target market
Colgate's mouthwash, dental floss, and toothbrushes are examples of
brand extension
