MKTG 2500 Exam 3 QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS
Supply chain
a set of 3 or more companies directly linked by one or more of the upstream and
downstream flows of products, services, finances, and information from a source to a
customer
Downstream flow
The movement of goods (and other things, like information, promotion, etc.) from a
source toward the final customer
Upstream flow
The movement of payment (and other things, like information, returns, etc.) from the
customer toward manufacturer and other in supply chain
Marketing Chanels
supply chain intermediaries, including wholesalers, distributors, and retailers, through
which the flow of products travel.
Retailer
A company that purchases and resells products to consumers for their personal or
family use.
wholesaler
A firm that buys large quantities of goods from various producers or vendors,
warehouses them and resells them to retailers or other businesses.
, distributor
Buys noncompeting products, warehouses them, and resells them to retailers or directly
to end users.
push strategy
builds goods based on sales forecast, puts those goods into storage, and waits for
customers to order the product through the marketing channel
pull strategy
customer orders drive manufacturing and distribution operations
Push-pull strategy
some channel partners operate on a push system, but the completion of the product is
based on a pull system.
logistics
part of supply chain management that plans, implements, and controls the flow of
goods, services, and information between the point of origin and the final customer.The
main functions of logistics include:
• Transportation.
• Inventory.
• Purchasing.
• Materials management and warehousing.
Through these various functions, logistics adds value to products moving through the
supply chain
Distribution Center (DC)
A type of warehouse used specifically to store and ship finished goods to customers.
COMPLETE SOLUTIONS
Supply chain
a set of 3 or more companies directly linked by one or more of the upstream and
downstream flows of products, services, finances, and information from a source to a
customer
Downstream flow
The movement of goods (and other things, like information, promotion, etc.) from a
source toward the final customer
Upstream flow
The movement of payment (and other things, like information, returns, etc.) from the
customer toward manufacturer and other in supply chain
Marketing Chanels
supply chain intermediaries, including wholesalers, distributors, and retailers, through
which the flow of products travel.
Retailer
A company that purchases and resells products to consumers for their personal or
family use.
wholesaler
A firm that buys large quantities of goods from various producers or vendors,
warehouses them and resells them to retailers or other businesses.
, distributor
Buys noncompeting products, warehouses them, and resells them to retailers or directly
to end users.
push strategy
builds goods based on sales forecast, puts those goods into storage, and waits for
customers to order the product through the marketing channel
pull strategy
customer orders drive manufacturing and distribution operations
Push-pull strategy
some channel partners operate on a push system, but the completion of the product is
based on a pull system.
logistics
part of supply chain management that plans, implements, and controls the flow of
goods, services, and information between the point of origin and the final customer.The
main functions of logistics include:
• Transportation.
• Inventory.
• Purchasing.
• Materials management and warehousing.
Through these various functions, logistics adds value to products moving through the
supply chain
Distribution Center (DC)
A type of warehouse used specifically to store and ship finished goods to customers.
