MKTG 2500 TEST 4 EXAM QUESTIONS AND ANSWERS VERIFIED
Influencers
people who carry influence over others
influencer marketing
focused on using influences to promote a brand message, product, or service
influencer persona types
social media, celebrity, parent, sibling, professor, friend
what makes a good influencer
1. reach
2. credibility
3. authenticity
4. activity
5. engaging
benefits of social media influencer marketing strategy
11x higher ROI
social media influencer marketing strategy
establish goals, determine who you're influencing, identify influencers your market trust,
start engaging, reach out, utilize influencers reach
social selling
salesperson uses social media to interact with and sell products to potential customers
buyer benefits of social selling
-more favorable impressions
-Social audit conducted of the salesperson before deciding whether to work with him or
Influencers
people who carry influence over others
influencer marketing
focused on using influences to promote a brand message, product, or service
influencer persona types
social media, celebrity, parent, sibling, professor, friend
what makes a good influencer
1. reach
2. credibility
3. authenticity
4. activity
5. engaging
benefits of social media influencer marketing strategy
11x higher ROI
social media influencer marketing strategy
establish goals, determine who you're influencing, identify influencers your market trust,
start engaging, reach out, utilize influencers reach
social selling
salesperson uses social media to interact with and sell products to potential customers
buyer benefits of social selling
-more favorable impressions
-Social audit conducted of the salesperson before deciding whether to work with him or
