,1
,Information Strategy – Summaries of the articles
Information Strategy – Summaries of the articles ...................................................................................................2
Lecture 1 – Digital Disruption ...........................................................................................................................................................4
Digital ubiquity: how connections, sensors, and data are revolutionizing business .......................................4
The Business of AI: What it Can and Cannot do for your Organization..................................................................7
Managing our Hub Economy .................................................................................................................................................... 11
Lecture 2 – Digital Business Models ............................................................................................................................................. 16
Optimizing your Digital Business Model ............................................................................................................................ 16
Thriving in an Increasingly Digital Ecosystem ................................................................................................................ 19
What is Disruptive Innovation? .............................................................................................................................................. 24
Lecture 3 – Information Goods ....................................................................................................................................................... 30
Pricing Information ...................................................................................................................................................................... 30
Characteristics of Digital Products and Processes ........................................................................................................ 34
Economics of IT - Pricing ........................................................................................................................................................... 40
How to Fight a Price War ........................................................................................................................................................... 42
Lecture 4 – Versioning and Bundling........................................................................................................................................... 46
Versioning: the Smart Way to Sell Information .............................................................................................................. 46
Netflix and the Economics of Bundling ............................................................................................................................... 50
How to succeed in business by bundling and unbundling ........................................................................................ 51
Lecture 6: Digital Platforms............................................................................................................................................................. 52
Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s
Integration of Instagram ............................................................................................................................................................ 52
Strategies for Two-Sided Markets ......................................................................................................................................... 56
Pipelines, Platforms and the New Rules of Strategy..................................................................................................... 59
Lecture 7 – Value of Information ................................................................................................................................................... 62
Management Challenges in Creating Value from Business Analytics................................................................... 62
How to Monetize your Data ...................................................................................................................................................... 66
The Surprising Power of Online Experiments ................................................................................................................. 68
A Simple Tool to Start Making Decisions with the Help of AI .................................................................................. 72
Lecture 8 – Online Markets .............................................................................................................................................................. 75
Proprietary and open systems adoption in e-procurement: a risk-augmented transaction cost
perspective ....................................................................................................................................................................................... 75
On product uncertainty in online markets: theory and evidence .......................................................................... 82
Superstition, conspicuous spending, and housing market: evidence from Singapore ................................ 88
Lecture 10 – Online Auctions ........................................................................................................................................................... 91
Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of
Keywords........................................................................................................................................................................................... 91
Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the display of
STEM career ads............................................................................................................................................................................. 95
Exploring Bidder Heterogeneity in Multichannel Sequential B2B Auctions .................................................... 99
2
, 3
,Information Strategy – Summaries of the articles
Information Strategy – Summaries of the articles ...................................................................................................2
Lecture 1 – Digital Disruption ...........................................................................................................................................................4
Digital ubiquity: how connections, sensors, and data are revolutionizing business .......................................4
The Business of AI: What it Can and Cannot do for your Organization..................................................................7
Managing our Hub Economy .................................................................................................................................................... 11
Lecture 2 – Digital Business Models ............................................................................................................................................. 16
Optimizing your Digital Business Model ............................................................................................................................ 16
Thriving in an Increasingly Digital Ecosystem ................................................................................................................ 19
What is Disruptive Innovation? .............................................................................................................................................. 24
Lecture 3 – Information Goods ....................................................................................................................................................... 30
Pricing Information ...................................................................................................................................................................... 30
Characteristics of Digital Products and Processes ........................................................................................................ 34
Economics of IT - Pricing ........................................................................................................................................................... 40
How to Fight a Price War ........................................................................................................................................................... 42
Lecture 4 – Versioning and Bundling........................................................................................................................................... 46
Versioning: the Smart Way to Sell Information .............................................................................................................. 46
Netflix and the Economics of Bundling ............................................................................................................................... 50
How to succeed in business by bundling and unbundling ........................................................................................ 51
Lecture 6: Digital Platforms............................................................................................................................................................. 52
Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s
Integration of Instagram ............................................................................................................................................................ 52
Strategies for Two-Sided Markets ......................................................................................................................................... 56
Pipelines, Platforms and the New Rules of Strategy..................................................................................................... 59
Lecture 7 – Value of Information ................................................................................................................................................... 62
Management Challenges in Creating Value from Business Analytics................................................................... 62
How to Monetize your Data ...................................................................................................................................................... 66
The Surprising Power of Online Experiments ................................................................................................................. 68
A Simple Tool to Start Making Decisions with the Help of AI .................................................................................. 72
Lecture 8 – Online Markets .............................................................................................................................................................. 75
Proprietary and open systems adoption in e-procurement: a risk-augmented transaction cost
perspective ....................................................................................................................................................................................... 75
On product uncertainty in online markets: theory and evidence .......................................................................... 82
Superstition, conspicuous spending, and housing market: evidence from Singapore ................................ 88
Lecture 10 – Online Auctions ........................................................................................................................................................... 91
Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of
Keywords........................................................................................................................................................................................... 91
Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the display of
STEM career ads............................................................................................................................................................................. 95
Exploring Bidder Heterogeneity in Multichannel Sequential B2B Auctions .................................................... 99
2
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