AIPMM CBM TEST WITH (Q & A)

AIPMM CBM TEST WITH (Q & A)

Commercialization
- CORRECT ANSWER The process by which a new product is introduced to the
market

Goal of Introduction stage of PLC
- CORRECT ANSWER Building demand for the consumer

Goal of Growth stage of PLC
- CORRECT ANSWER Establish product's position in the market, increase sales and
profits

Goal of Maturity stage of PLC
- CORRECT ANSWER Maintain market share and extend the PLC

Goal of Decline stage of PLC
- CORRECT ANSWER Withdraw the product from the market

Phases
- CORRECT ANSWER Prescribed, concurrent activities

Gates
- CORRECT ANSWER Decision points in the Phase-Gate process

Key decision points for Gates
- CORRECT ANSWER Go, No-go, Hold, Recycle

Main issues for Gates
- CORRECT ANSWER Quality of execution, business rationale, action plan

Main elements of Gates
- CORRECT ANSWER Deliverables, criteria, outputs


Product Management (PdM)?
- CORRECT ANSWER The process of conceiving, planning, developing, testing,
launching, delivering, and retiring products in the market

Process