Workbooks p.27
, The concept of fashion
• Fashion = is anything that is currently popular
• A style of clothing that the majority of people in a country, in an age
group or in an area wear now
• It is a language that tells a story
• Fashion is all about change & is constantly doing so
, The concept of fashion
• More people are involved in fashion than any other
business in the world
• Fashion industry = designing, making, transporting,
selling and buying
• Adverts tell us what to wear
consciously/subconsciously
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