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Strategic Analysis In Action
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Test Bank For Strategic Analysis in Action with
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The environmental analysis that looks at the natural environment plus four aspects of the societal
environment is called the - ANSWER STEEP Analysis (Ch 4)



Five years ago, my company's market share was at 5%. Today it is at 10%. In carrying out my strategic
planning for next five years, I will forecast my market share at the end of that period will be 15%. This
common form of predicting the future is called - ANSWER trend extrapolation (Ch 4)



An appropriate substitute for a Coke would be _____________ - ANSWER a candy bar (Ch 4)



Which of the following products/services would BEST suggests a global industry approach? - ANSWER
soccer ball (Ch 4)



Environmental uncertainty is a combination of - ANSWER Degree of complexity and degree of change (Ch
4)



When using the Delphi Technique, the job of the experts is to _____________: - ANSWER provide as
accurate a picture of the future as possible. (Ch 4)



The aging of the U.S. population would represent a(n) _______________________ for a business seeking
to understand their business environment - ANSWER sociocultural force (Ch 4)



In preparing an EFAS, the analyst looks at _________________. - ANSWER opportunities and threats (Ch
4)

, A company that tends to operate in at least two industries, with one or more industries being stable and
one or more being variable would be considered a(n): - ANSWER analyzer (Ch 4)



Having economies of scale as a key success factor in an industry usually represents _____________. -
ANSWER A barrier to entry for a small start-up hoping to break into the industry (Ch 4)



If Wal-Mart were to decide to enter the automobile distributor business, this would represent a
monumental shift in that industry and over time would fundamentally change its competitive landscape.
Wal-Mart's entry into this market would represent a ____________________ originating from the
________________ environment for the automobile distributor's industry - ANSWER driving force, task
(Ch 4)



Gillette puts a great deal of emphasis on developing new products with an eye toward making sure its
current product is replaced as industry leader by its new product. As such, Gillette would be classified as
a(n): - ANSWER prospector (Ch 4)



The primary protection offered by cost leadership against the relative powers of both suppliers and
buyers is - ANSWER It keeps cost down.? (Ch 4)



5. Congress passed the Clean Air Act in response to the public's newfound environmental concerns and
outrage over what it (the public) perceived to be unrestrained corporate pollution. In response, a
number of industries such as utilities and automobile manufacturers have had to make dramatic changes
in the technology used in the creation and operation of their products. These industries are responding
to a change in the ________________ environment that was brought about by changes in the
________________ environment - ANSWER e. political-legal, sociocultural (Ch 4)



6. With the "graying of America," a number of industries such as travel (i.e.), golf, and assisted living
communities have experienced tremendous growth. These companies are capitalizing on the aging of
the American population by closely monitoring the changes in the ________________ environment. -
ANSWER d. sociocultural (Ch 4)



7. When the pressure for coordination is strong and the pressure for local responsiveness is weak for
multinational corporations within a particular industry, the industry will tend to become - ANSWER a.
global. (Ch 4)

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