VERIFIED
ACTUATING
(Directing) Regulating the activities or course of activities of an organization; to guide
and/or supervise the activities of an organization. pg.181 (Klicker)
ADVERTISING
The art of making the public aware of the services or commodities that a business has
for sale. pg.102 (Klicker)
FORMS OF ADVERTISING
direct mail, radio, television, yellow pages, church bulletins, business cards, and the
internet. Pg.209 (Klicker)
AFTERCARE
(Follow up, Post-need) Services provided by a funeral service organization that occur
after final disposition.. Pg.73 (Klicker)
INFORMATION ORIENTED SERVICES
Part of Aftercare. This can include sending family grief-oriented literature one or more
times after the funeral. It can also include cards, letters, brochures, books, a directory of
local grief support groups or agencies or newsletters. pg.73 (Klicker)
DIRECT CARE SERVICES
Part of Aftercare. Having a grief counselor on staff or retainer, sponsoring a support
group(s), sponsoring grief related seminars or workshops, special ceremonies during
the holidays or a personal visit to the family's home by a funeral home staff member.
Pg.73-74 (Klicker)
, ARTICLES OF INCORPORATION
A document that describes the business and is filed with the state in which the
corporation is formed. These articles include; the name of the company; the purpose of
the business; the names and addresses of the incorporators; the names and addresses
of the corporations initial officers and directors; the address of the corporation's home
office; the capital required at the time of incorporation; capital stock to be authorized;
corporate bylaws; corporation's time horizon; and other miscellaneous information.
(Coulter) pg. 167-168
CAVEAT VENDITOR
A Latin term meaning "let the seller beware," in contrast to the more widely known
saying caveat emptor (let the buyer beware). The principle of caveat venditor cautions
that the seller is responsible for any problem that the buyer might encounter with a
service or product. (yourdictionary.com)
COMPETITION
Organizations battling with each other for some desired outcome - customers, market
share, survey ranking or needed resources. (Coulter) pg.98
CONTRACT
An agreement that creates legal obligations and is enforceable in a court of law. pg. 174
(Coulter)
CONTRACT - MUTUAL ASSENT
Contract essential. Both parties must agree to contract. pg. 174 (Coulter)
CONTRACT - CONSIDERATION