Principles of Marketing Exam
1- Dr. Burt Smith questions
and answers
Strickland Propane sells grills and also offers classes on how to cook
on the grill. The grills are an example of a(n) ______________ product,
and the classes are an example of a(n) ______________ product.
tangible, intagible
When Apple decided to change its laptop cases from plastic to
aluminum they made a change in the __________ element of the
marketing mix.
product
When Microsoft wants to encourage customers to upgrade to its
most recent version of Windows, it must educate consumers about
the product's benefits. This calls for activity in which of the
following marketing mix variables?
promotion
Which of the following is essentially an uncontrollable factor in
developing a marketing mix?
government regulation
The director of marketing for Memorex video tapes tells the rest of
the management team, "When it comes to our videotape unit, our
strategy will be to use funds generated here to support our
ventures into emerging markets." This strategy indicates that the
videotape unit falls into which one of the following classifications?
Cash Cow
General Electric collects information about a wide variety of
competitive, economic, political, legal and regulatory, technological,
and sociocultural forces that affect its marketing activities. This
process is called
, environmental scanning
Decidng whether or not to have retail outlets in addition to a
website is a decision that relates to the ____________ element of the
marketing mix.
distribution
A marketing manager for a retail firm is analyzing the potential
effects of political, legal, sociocultural, technological, and economic
forces on the firm's operations. The marketing manager is
examining the __________ that influence(s) the firm's strategy.
marketing environment
A __________ is something that an organization does extremely well
and may give a company an advantage over its competition.
core competency
A target market
is a specific group of customers on whom a company focuses its
marketing efforts
According to the text, a market is defined as
a group of individuals and/or organizations that have needs for
products in a product class and have the ability, willingness, and
authority to purchase these products.
Deciding to add elastic laces to its running shoes would be a change
in the __________ element of the marketing mix for New Balance
Shoes.
product
The Pepsi Corporation collects information about a wide variety of
competitive, economic, political, legal and regulatory, technological,
and sociocultural forces that affect its marketing activities. This
process is called
environmental scanning
Distribution, price, promotion, and product are all elements of
the marketing mix
Each of the following are advantages to being the "First Mover" to
enter the market except:
1- Dr. Burt Smith questions
and answers
Strickland Propane sells grills and also offers classes on how to cook
on the grill. The grills are an example of a(n) ______________ product,
and the classes are an example of a(n) ______________ product.
tangible, intagible
When Apple decided to change its laptop cases from plastic to
aluminum they made a change in the __________ element of the
marketing mix.
product
When Microsoft wants to encourage customers to upgrade to its
most recent version of Windows, it must educate consumers about
the product's benefits. This calls for activity in which of the
following marketing mix variables?
promotion
Which of the following is essentially an uncontrollable factor in
developing a marketing mix?
government regulation
The director of marketing for Memorex video tapes tells the rest of
the management team, "When it comes to our videotape unit, our
strategy will be to use funds generated here to support our
ventures into emerging markets." This strategy indicates that the
videotape unit falls into which one of the following classifications?
Cash Cow
General Electric collects information about a wide variety of
competitive, economic, political, legal and regulatory, technological,
and sociocultural forces that affect its marketing activities. This
process is called
, environmental scanning
Decidng whether or not to have retail outlets in addition to a
website is a decision that relates to the ____________ element of the
marketing mix.
distribution
A marketing manager for a retail firm is analyzing the potential
effects of political, legal, sociocultural, technological, and economic
forces on the firm's operations. The marketing manager is
examining the __________ that influence(s) the firm's strategy.
marketing environment
A __________ is something that an organization does extremely well
and may give a company an advantage over its competition.
core competency
A target market
is a specific group of customers on whom a company focuses its
marketing efforts
According to the text, a market is defined as
a group of individuals and/or organizations that have needs for
products in a product class and have the ability, willingness, and
authority to purchase these products.
Deciding to add elastic laces to its running shoes would be a change
in the __________ element of the marketing mix for New Balance
Shoes.
product
The Pepsi Corporation collects information about a wide variety of
competitive, economic, political, legal and regulatory, technological,
and sociocultural forces that affect its marketing activities. This
process is called
environmental scanning
Distribution, price, promotion, and product are all elements of
the marketing mix
Each of the following are advantages to being the "First Mover" to
enter the market except:
