Summary Consumer Behaviour 2023-24 Highly
Recommended Complete ALL Weeks
Consumer behavior - ANSWER: __ is he process consumers go through when they
make a purchase and the factors that influence their decision.
A)offering the product at a low sales price. - ANSWER: Cognitive dissonance can be
eliminated by all of the following except:
A)offering the product at a low sales price.
B) providing lots of information that the consumer can research and make an
informed decision.
C)offering guarantees.
D)the consumer justifying their decision to friends and family.
E)the marketer can offer post purchase support such as follow up customer service
calls
A)past experiences with product - ANSWER: Which one is not a form of external
information searching?
A)past experiences with product
B) radio ads
C)friends and family
D)consumer reviews
E)sales brochures
A) Cognitive Dissonance - ANSWER: Which one of the following is not a step in the
consumer decision making process?
A) Cognitive Dissonance
B) Evaluation of Alternatives
C)Information Search
A)the product is offered as a free trial. - ANSWER: Which one below is not a way that
consumers recognize an unfulfilled want or need?
A)the product is offered as a free trial.
B) the consumer runs out of the product.
C)the product they currently own does not perform the way it should perform.
D)a marketer can introduce a newer version of the product.
C)The study of all consumers and the process they go through to satisfy needs. -
ANSWER: 2. Generally speaking, consumer behavior is:
A)What a consumer does with a product after purchase.
B) The consumer purchase process.
C)The study of all consumers and the process they go through to satisfy needs.
D)How a consumer uses price to make a purchase decision.
E)How a consumer decides where to shop.
, B) Marketers can understand how consumers make decisions and better anticipate
their needs. - ANSWER: Consumer behavior helps marketers create an effective
marketing strategy because:
A)Marketers learn exactly when the consumer makes the decision to buy.
B) Marketers can understand how consumers make decisions and better anticipate
their needs.
C)Marketers see what competitors are able to do to attract potential consumers.
D)Marketers are able to determine the highest price they can charge for their
product.
E)Marketers are able to bring a product to market faster than any potential
competitors.
E)Fulfill consumer needs - ANSWER: Marketing strategy is driven by a company's
ability to:
A) Implement a pricing strategy
B)Sell products
C)Generate the most revenue
D)Make the highest profit
E)Fulfill consumer needs
Consumer - ANSWER: A__ can be Individuals, groups or organizations
D)Selecting a product is an entirely learned activity. - ANSWER: It is crucial for
marketers to understand how learning impacts consumer behavior because:
A) We learn when to interpret marketing tactics as sincere or insincere.
B) We learn the social norms for the shopping environments and atmospheres.
C)Learning is how we relate long-term memory to short-term.
D)Selecting a product is an entirely learned activity.
E)We learn how to relate concepts to each other.
E)Associations help consumers decide how to organize and categorize products
mentally. - ANSWER: Understanding associations can be helpful for a marketer when
determining product positioning because:
A)Associations are brand categories.
B) Associations define concepts learned at a young age.
C)Associations are a measurement tool used by marketers.
D)Associations are how consumers learn new concepts.
E)Associations help consumers decide how to organize and categorize products
mentally.
E)Memory, Learning and Conditioning - ANSWER: Brand positioning shows marketers
how consumers perceive certain brands compared to others in the marketplace. A
consumer builds these positions over time through which processes?
A)Short-term memory
B) Brand recall
C)Advertising
D)Market segmentation
Recommended Complete ALL Weeks
Consumer behavior - ANSWER: __ is he process consumers go through when they
make a purchase and the factors that influence their decision.
A)offering the product at a low sales price. - ANSWER: Cognitive dissonance can be
eliminated by all of the following except:
A)offering the product at a low sales price.
B) providing lots of information that the consumer can research and make an
informed decision.
C)offering guarantees.
D)the consumer justifying their decision to friends and family.
E)the marketer can offer post purchase support such as follow up customer service
calls
A)past experiences with product - ANSWER: Which one is not a form of external
information searching?
A)past experiences with product
B) radio ads
C)friends and family
D)consumer reviews
E)sales brochures
A) Cognitive Dissonance - ANSWER: Which one of the following is not a step in the
consumer decision making process?
A) Cognitive Dissonance
B) Evaluation of Alternatives
C)Information Search
A)the product is offered as a free trial. - ANSWER: Which one below is not a way that
consumers recognize an unfulfilled want or need?
A)the product is offered as a free trial.
B) the consumer runs out of the product.
C)the product they currently own does not perform the way it should perform.
D)a marketer can introduce a newer version of the product.
C)The study of all consumers and the process they go through to satisfy needs. -
ANSWER: 2. Generally speaking, consumer behavior is:
A)What a consumer does with a product after purchase.
B) The consumer purchase process.
C)The study of all consumers and the process they go through to satisfy needs.
D)How a consumer uses price to make a purchase decision.
E)How a consumer decides where to shop.
, B) Marketers can understand how consumers make decisions and better anticipate
their needs. - ANSWER: Consumer behavior helps marketers create an effective
marketing strategy because:
A)Marketers learn exactly when the consumer makes the decision to buy.
B) Marketers can understand how consumers make decisions and better anticipate
their needs.
C)Marketers see what competitors are able to do to attract potential consumers.
D)Marketers are able to determine the highest price they can charge for their
product.
E)Marketers are able to bring a product to market faster than any potential
competitors.
E)Fulfill consumer needs - ANSWER: Marketing strategy is driven by a company's
ability to:
A) Implement a pricing strategy
B)Sell products
C)Generate the most revenue
D)Make the highest profit
E)Fulfill consumer needs
Consumer - ANSWER: A__ can be Individuals, groups or organizations
D)Selecting a product is an entirely learned activity. - ANSWER: It is crucial for
marketers to understand how learning impacts consumer behavior because:
A) We learn when to interpret marketing tactics as sincere or insincere.
B) We learn the social norms for the shopping environments and atmospheres.
C)Learning is how we relate long-term memory to short-term.
D)Selecting a product is an entirely learned activity.
E)We learn how to relate concepts to each other.
E)Associations help consumers decide how to organize and categorize products
mentally. - ANSWER: Understanding associations can be helpful for a marketer when
determining product positioning because:
A)Associations are brand categories.
B) Associations define concepts learned at a young age.
C)Associations are a measurement tool used by marketers.
D)Associations are how consumers learn new concepts.
E)Associations help consumers decide how to organize and categorize products
mentally.
E)Memory, Learning and Conditioning - ANSWER: Brand positioning shows marketers
how consumers perceive certain brands compared to others in the marketplace. A
consumer builds these positions over time through which processes?
A)Short-term memory
B) Brand recall
C)Advertising
D)Market segmentation
