Principles of
Marketing Mid
Term Exam
Multiple Choice
with 100%
correct
answers(downlo
ad to pass)
1. Understand the marketplace and customer needs and wants
2. Design a customer-driven marketing strategy
3. Construct an integrated marketing program that delivers superior
value
4. Build profitable relationships and create customer delight
, 5. Capture value from customers to create profits and customer
equity - answer 5 Step Model of the Marketing Process
Wants - answer Human needs as shaped by individual personality
and culture
Demands - answer Human wants that are backed by buying power
Production Concept - answer the idea that consumers will favor
products that are available and highly affordable; focuses primarily
on improving efficiencies along the supply chain
Product Concept - answer the idea that consumers will favor
products that offer the most quality, performance, and features;
aligned with the philosophy of continuous product improvement.
Selling Concept - answer the idea that consumers will not buy
enough of the firm's products unless the firm undertakes a large-
scale selling and promotion effort
Marketing Concept - answer the idea that achieving organizational
goals depends on knowing the needs and wants of the target
markets and delivering the desired satisfactions better than
competitors do
Societal Marketing Concept - answer the idea that a company's
marketing decisions should consider consumers' wants, the
company's requirements, consumers' long-run interests, and
society's long-run interests
Market Growth Rate - answer In the Boston Consulting Group
approach, ____ provides a measure of market attractiveness.
Marketing Mid
Term Exam
Multiple Choice
with 100%
correct
answers(downlo
ad to pass)
1. Understand the marketplace and customer needs and wants
2. Design a customer-driven marketing strategy
3. Construct an integrated marketing program that delivers superior
value
4. Build profitable relationships and create customer delight
, 5. Capture value from customers to create profits and customer
equity - answer 5 Step Model of the Marketing Process
Wants - answer Human needs as shaped by individual personality
and culture
Demands - answer Human wants that are backed by buying power
Production Concept - answer the idea that consumers will favor
products that are available and highly affordable; focuses primarily
on improving efficiencies along the supply chain
Product Concept - answer the idea that consumers will favor
products that offer the most quality, performance, and features;
aligned with the philosophy of continuous product improvement.
Selling Concept - answer the idea that consumers will not buy
enough of the firm's products unless the firm undertakes a large-
scale selling and promotion effort
Marketing Concept - answer the idea that achieving organizational
goals depends on knowing the needs and wants of the target
markets and delivering the desired satisfactions better than
competitors do
Societal Marketing Concept - answer the idea that a company's
marketing decisions should consider consumers' wants, the
company's requirements, consumers' long-run interests, and
society's long-run interests
Market Growth Rate - answer In the Boston Consulting Group
approach, ____ provides a measure of market attractiveness.
