A Level Chemistry A H432/02 Synthesis and analytical
techniques 2023 ACCURATE OCTOBER SESSION
GRADED A+
Factors affecting adoption - ANSWER: Relative advantage
Compatibility
Complexity
Divisibility
Communicability
Risk
Homophilous group
pace of innovation
Norms. Roles, social networks
Infrastructure
Product life cycle - ANSWER: the stages a product goes through as it exists in the
market from its first introduction to to its final withdrawal
4 stages of a product life cycle - ANSWER: 1- introduction
2- growth
3-maturity
4- decline
types of alternative life cycles - ANSWER: Sales had an abrupt rise & fall (Fad - fidget
spinner)
Sales have cyclical rises & fall (trend - fashion)
Slow upward slope/slow intro (high-learn)
Steep upward slope (low-learn)
diffusion of innovation - ANSWER: Rate at which a product is adopted in a market
Diffusion of Innovation categories - ANSWER: Innovators- 2.5%, risk takers
Early adopters- 13.5%, opinion leaders & influences. Data driven (tipping point)
Early & late majority - 34% + 34%
Laggard - 16%, last to adopt, price conscious, debt fear, traditional
Where is the tipping point in diffusion of innovation - ANSWER: between early
adopters and early majority (16%-18%); sales will either fall of accelerate here
a product without ____ struggles at the introductory phase - ANSWER: good quality
during the decline phase, you have 3 options... - ANSWER: -drop the service line
altogether
-sell to a second party
, -pruning aspects of the product line so you eliminate the components which are no
longer profitable (RETRENCHMENT)
5 I's when marketing a service - ANSWER: Intangibility: services cannot be felt,
touched, or heard before they are encountered
Inconsistency: health services are delivered by people (NP, Physician, etc)
Inseparability: services cannot be separated from the individuals who deliver them
Inventory: a concept that is common to a product business and is often ignored
Interaction with customers: quality of the interaction between the customer and the
service provider (Customer contact audit (medical practice blueprint-moments of
truth))
What do the 5 I's do? - ANSWER: Underscores the the challenges of marketing and
delivering a services (as opposed to a product)
JIT Inventory management - ANSWER: Just in time;
elastic demand - ANSWER: Demand will increase with a price drop
Inelastic demand - ANSWER: Demand will not fluctuate relative to price; when an
increase in price does NOT lead to a corresponding decline in demand
Main objective in a mature phase? - ANSWER: Maintain the relationship with the
customer; maintain relationship with customer base
multi-product branding - ANSWER: a company uses one name for all its products in a
product class (ex: google news, google glasses, google phones)
mutli-brand/umbrella branding - ANSWER: produce multiple different products of
similar nature under different names with 1 parent company
(ex: procter & gamble have tide, cheer, oxidol)
Used when you are trying to appear to different market sectors
downside of multi-brand or umbrella branding? - ANSWER: each company must
establish their own customer recognitiion
In a regular product life cycle, when would you encourage price discounting? -
ANSWER: maturity phase
brand - ANSWER: Name, term, color, symbols that distinguish companies from
others
techniques 2023 ACCURATE OCTOBER SESSION
GRADED A+
Factors affecting adoption - ANSWER: Relative advantage
Compatibility
Complexity
Divisibility
Communicability
Risk
Homophilous group
pace of innovation
Norms. Roles, social networks
Infrastructure
Product life cycle - ANSWER: the stages a product goes through as it exists in the
market from its first introduction to to its final withdrawal
4 stages of a product life cycle - ANSWER: 1- introduction
2- growth
3-maturity
4- decline
types of alternative life cycles - ANSWER: Sales had an abrupt rise & fall (Fad - fidget
spinner)
Sales have cyclical rises & fall (trend - fashion)
Slow upward slope/slow intro (high-learn)
Steep upward slope (low-learn)
diffusion of innovation - ANSWER: Rate at which a product is adopted in a market
Diffusion of Innovation categories - ANSWER: Innovators- 2.5%, risk takers
Early adopters- 13.5%, opinion leaders & influences. Data driven (tipping point)
Early & late majority - 34% + 34%
Laggard - 16%, last to adopt, price conscious, debt fear, traditional
Where is the tipping point in diffusion of innovation - ANSWER: between early
adopters and early majority (16%-18%); sales will either fall of accelerate here
a product without ____ struggles at the introductory phase - ANSWER: good quality
during the decline phase, you have 3 options... - ANSWER: -drop the service line
altogether
-sell to a second party
, -pruning aspects of the product line so you eliminate the components which are no
longer profitable (RETRENCHMENT)
5 I's when marketing a service - ANSWER: Intangibility: services cannot be felt,
touched, or heard before they are encountered
Inconsistency: health services are delivered by people (NP, Physician, etc)
Inseparability: services cannot be separated from the individuals who deliver them
Inventory: a concept that is common to a product business and is often ignored
Interaction with customers: quality of the interaction between the customer and the
service provider (Customer contact audit (medical practice blueprint-moments of
truth))
What do the 5 I's do? - ANSWER: Underscores the the challenges of marketing and
delivering a services (as opposed to a product)
JIT Inventory management - ANSWER: Just in time;
elastic demand - ANSWER: Demand will increase with a price drop
Inelastic demand - ANSWER: Demand will not fluctuate relative to price; when an
increase in price does NOT lead to a corresponding decline in demand
Main objective in a mature phase? - ANSWER: Maintain the relationship with the
customer; maintain relationship with customer base
multi-product branding - ANSWER: a company uses one name for all its products in a
product class (ex: google news, google glasses, google phones)
mutli-brand/umbrella branding - ANSWER: produce multiple different products of
similar nature under different names with 1 parent company
(ex: procter & gamble have tide, cheer, oxidol)
Used when you are trying to appear to different market sectors
downside of multi-brand or umbrella branding? - ANSWER: each company must
establish their own customer recognitiion
In a regular product life cycle, when would you encourage price discounting? -
ANSWER: maturity phase
brand - ANSWER: Name, term, color, symbols that distinguish companies from
others
