A Level Chemistry A H432/02 Synthesis and analytical
techniques 2023 ACCURATE OCTOBER SESSION
GRADED A+
primary data - ANSWER: Info collected to address a specific research question
Qualitative & quantitative (empirical)
Firsthand observation or interview
qualitative research
Most current data
Costly & time consuming
secondary data - ANSWER: info collected previously for another purpose (internally
or externally)
Syndicated marketing research
Benchmark info
Any data/metric you want to compare, the comparing option
Available to all, including competitors
Big data impact (clinical & administrative)
Data mining
Marketing research process - ANSWER: 1-Problem recognition
Define the problem
All stakeholders should be included in this phase of research
Defining the problem is more in depth than IDing the symptom of the problem
Not necessarily the problem, could be question you want to answer
2-ID of research objectives
Exploratory: determine the cause of the problem
Descriptive: attempt to ID the new issues or markets
Test hypotheses
Predictive: try to forecast demand for service
Needed to ID the target market
How you build the pretest
Research design
Plan for the entire study
Specify data needed & methods to be used to collect the data
Specify methods to analyze & interpret the results
Collect primary or secondary data
People involved in 1st 2 stages are those affected by the issue; after this point those
involved are research professionals
Quantitative-statistical
qualitative research
, Data collection
Analysis & evaluation of results
Market Segmentation - ANSWER: How we break up/segment the market to pick who
you are marketing to; Grouping into clusters consumers who have similar wants or
needs to which an org can respond by tailoring 1 or more elements of the marketing
mix
personal interviews disadvantages - ANSWER: Expensive
Time consuming
subjective
challenge with observational research - ANSWER: Shortcoming: cannot answer "the
why" behind what is happening
what type of data comes from focus groups - ANSWER: qualitative
types of data from research are - ANSWER: Qualitative (focus groups)
Quantitative (empirical studies/info)
Statistical analysis
experimental research advantages - ANSWER: gives you exactly the specific variables
you are trying to measure compared to another variable
experimental research - ANSWER: a form of data collection in which factors are
manipulated to determine casual relationships
experimental research disadvantages - ANSWER: Done in sample populations -
transferability to the real world
Gives you an answer under the experimental limitations
Because of this, experimental research is said to be probably the least relevant in HC
research to deploy
If an organization is trying to collect data on a topic where interviewer bias is a
concern, what would they use? - ANSWER: Take the interviewer out of direct
connection; mail survey would have the least potential for bias in this circumstance
Problem with mail surveys - ANSWER: Don't know who's returning the survey
Biased group who fill out the survey
Low response rate
Sampling frame - ANSWER: Collecting info from the entire population
Can't do it all - select sample/subgroup
Needs assessment/development & a pretest - ANSWER: Constructing a well designed
survey/launch product has to do a key thing first
techniques 2023 ACCURATE OCTOBER SESSION
GRADED A+
primary data - ANSWER: Info collected to address a specific research question
Qualitative & quantitative (empirical)
Firsthand observation or interview
qualitative research
Most current data
Costly & time consuming
secondary data - ANSWER: info collected previously for another purpose (internally
or externally)
Syndicated marketing research
Benchmark info
Any data/metric you want to compare, the comparing option
Available to all, including competitors
Big data impact (clinical & administrative)
Data mining
Marketing research process - ANSWER: 1-Problem recognition
Define the problem
All stakeholders should be included in this phase of research
Defining the problem is more in depth than IDing the symptom of the problem
Not necessarily the problem, could be question you want to answer
2-ID of research objectives
Exploratory: determine the cause of the problem
Descriptive: attempt to ID the new issues or markets
Test hypotheses
Predictive: try to forecast demand for service
Needed to ID the target market
How you build the pretest
Research design
Plan for the entire study
Specify data needed & methods to be used to collect the data
Specify methods to analyze & interpret the results
Collect primary or secondary data
People involved in 1st 2 stages are those affected by the issue; after this point those
involved are research professionals
Quantitative-statistical
qualitative research
, Data collection
Analysis & evaluation of results
Market Segmentation - ANSWER: How we break up/segment the market to pick who
you are marketing to; Grouping into clusters consumers who have similar wants or
needs to which an org can respond by tailoring 1 or more elements of the marketing
mix
personal interviews disadvantages - ANSWER: Expensive
Time consuming
subjective
challenge with observational research - ANSWER: Shortcoming: cannot answer "the
why" behind what is happening
what type of data comes from focus groups - ANSWER: qualitative
types of data from research are - ANSWER: Qualitative (focus groups)
Quantitative (empirical studies/info)
Statistical analysis
experimental research advantages - ANSWER: gives you exactly the specific variables
you are trying to measure compared to another variable
experimental research - ANSWER: a form of data collection in which factors are
manipulated to determine casual relationships
experimental research disadvantages - ANSWER: Done in sample populations -
transferability to the real world
Gives you an answer under the experimental limitations
Because of this, experimental research is said to be probably the least relevant in HC
research to deploy
If an organization is trying to collect data on a topic where interviewer bias is a
concern, what would they use? - ANSWER: Take the interviewer out of direct
connection; mail survey would have the least potential for bias in this circumstance
Problem with mail surveys - ANSWER: Don't know who's returning the survey
Biased group who fill out the survey
Low response rate
Sampling frame - ANSWER: Collecting info from the entire population
Can't do it all - select sample/subgroup
Needs assessment/development & a pretest - ANSWER: Constructing a well designed
survey/launch product has to do a key thing first
