MKT 315 TOPIC 5 QUIZ LATEST ACCURATE
SUMMERWINTER SESSION GRADED A
Social factors include: - ANSWER: demographics, culture, and norms
Which of the following options is not used in SWOTT analysis to set a direction in the
brand of a highly competitive marketplace? - ANSWER: Segmentation
The process of developing and executing strategies and tactics to market and sell a
product or service to a very specific target segment is: - ANSWER: Micromarketing
When few sellers control most of the sales, it is: - ANSWER: Oligopoly
Who is required to have multiple decision-makers in order to appeal to multiple
stakeholders for a single purchase? - ANSWER: B2B marketers
Government regulations, suppliers, competitors, the economy, business trends,
finances, and the weather are: - ANSWER: Opportunities and threat
The process of gathering information about events and their relationships within an
organization's internal and external environment is: - ANSWER: Environmental
scanning
Which of the following key perspectives is not considered while performing the
situation analysis? - ANSWER: Suppliers
In the late 1990s, which of the following was third place in the minds and wallets of
worldwide consumers? - ANSWER: MasterCard
The process of developing and executing strategies and tactics to market and sell a
product or service to a very specific target segment is: - ANSWER: Micromarketing
Which of the following is not an economic factor? - ANSWER: Customer's data
Which of the following refers to specific, measurable, achievable, relevant, and
timely, and pertains to formulation of organizational objectives that are clear and
measurable? - ANSWER: SMART goals
Marketing includes which of the following activities? - ANSWER: Pricing a product
What is the process called when the wholesalers and manufacturers segment their
markets much the same way as retailers? - ANSWER: B2B Segmentation
Which is NOT a key strategic decision in formulating a marketing plan? - ANSWER:
Creation of the logo and tagline
, What is the process that determines what is needed, how to collect it, analyze it, and
use it for effective market planning? - ANSWER: Marketing information system
The Marketing Concept Era is designated between: - ANSWER: 1960s-1970s
Which of the options below enables marketers to understand when they have
achieved the goals of success throughout the plan, and allows them to quickly
recognize areas that may be off-track in order to resolve them? - ANSWER: Key
performance indicators
Which is helpful for the marketers to evaluate between risk and reward? - ANSWER:
Ansoff matrix
A detailed marketing plan does NOT include: - ANSWER: Marketing mix
*Perceptual map is a tool for visualizing: - ANSWER: *Competitive landscape and
spotting positioning opportunities
Which of the following does NOT cover marketing data: - ANSWER: Customer
What is market segmentation? - ANSWER: Dividing the entire market into groups of
consumers
Which of the following is NOT an example of neuromarketing research: - ANSWER:
Competitor analysis
Psychographic segmentation narrows segments of the market by: - ANSWER: Act and
thinking of the consumer
The Likert scale comes under - ANSWER: Qualitative research
What are the four positioning statements? - ANSWER: Target market, category,
brand promise, the reason to believe
Geographic segmentation narrows the market by: - ANSWER: Location
Demographics, trends, buying habits, competition, and industry environments are
the part of: - ANSWER: Marketing data
Which is the proper sequence of the marketing research process: - ANSWER: Identify
the Problem - Develop the Research Plan - Conduct Research - Analyze Data and
Report Findings - Take Action
Among specific filters, which one is the selective perception? - ANSWER: Selective
attention
SUMMERWINTER SESSION GRADED A
Social factors include: - ANSWER: demographics, culture, and norms
Which of the following options is not used in SWOTT analysis to set a direction in the
brand of a highly competitive marketplace? - ANSWER: Segmentation
The process of developing and executing strategies and tactics to market and sell a
product or service to a very specific target segment is: - ANSWER: Micromarketing
When few sellers control most of the sales, it is: - ANSWER: Oligopoly
Who is required to have multiple decision-makers in order to appeal to multiple
stakeholders for a single purchase? - ANSWER: B2B marketers
Government regulations, suppliers, competitors, the economy, business trends,
finances, and the weather are: - ANSWER: Opportunities and threat
The process of gathering information about events and their relationships within an
organization's internal and external environment is: - ANSWER: Environmental
scanning
Which of the following key perspectives is not considered while performing the
situation analysis? - ANSWER: Suppliers
In the late 1990s, which of the following was third place in the minds and wallets of
worldwide consumers? - ANSWER: MasterCard
The process of developing and executing strategies and tactics to market and sell a
product or service to a very specific target segment is: - ANSWER: Micromarketing
Which of the following is not an economic factor? - ANSWER: Customer's data
Which of the following refers to specific, measurable, achievable, relevant, and
timely, and pertains to formulation of organizational objectives that are clear and
measurable? - ANSWER: SMART goals
Marketing includes which of the following activities? - ANSWER: Pricing a product
What is the process called when the wholesalers and manufacturers segment their
markets much the same way as retailers? - ANSWER: B2B Segmentation
Which is NOT a key strategic decision in formulating a marketing plan? - ANSWER:
Creation of the logo and tagline
, What is the process that determines what is needed, how to collect it, analyze it, and
use it for effective market planning? - ANSWER: Marketing information system
The Marketing Concept Era is designated between: - ANSWER: 1960s-1970s
Which of the options below enables marketers to understand when they have
achieved the goals of success throughout the plan, and allows them to quickly
recognize areas that may be off-track in order to resolve them? - ANSWER: Key
performance indicators
Which is helpful for the marketers to evaluate between risk and reward? - ANSWER:
Ansoff matrix
A detailed marketing plan does NOT include: - ANSWER: Marketing mix
*Perceptual map is a tool for visualizing: - ANSWER: *Competitive landscape and
spotting positioning opportunities
Which of the following does NOT cover marketing data: - ANSWER: Customer
What is market segmentation? - ANSWER: Dividing the entire market into groups of
consumers
Which of the following is NOT an example of neuromarketing research: - ANSWER:
Competitor analysis
Psychographic segmentation narrows segments of the market by: - ANSWER: Act and
thinking of the consumer
The Likert scale comes under - ANSWER: Qualitative research
What are the four positioning statements? - ANSWER: Target market, category,
brand promise, the reason to believe
Geographic segmentation narrows the market by: - ANSWER: Location
Demographics, trends, buying habits, competition, and industry environments are
the part of: - ANSWER: Marketing data
Which is the proper sequence of the marketing research process: - ANSWER: Identify
the Problem - Develop the Research Plan - Conduct Research - Analyze Data and
Report Findings - Take Action
Among specific filters, which one is the selective perception? - ANSWER: Selective
attention
