3cx Basic certification EXAM COMPLETE 100 QUESTIONS
AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS)
|ALREADY GRADED A+
Which of the following refers to how an audience perceives and ranks
a company or brand on social media? - CORRECT ANSWER
Positioning
Which of the following terms defines how important a person is in a
social network? - CORRECT ANSWER Centrality
Which of the following are the methods of creating consistency and
boosting recognition? - CORRECT ANSWER Social profiles, Social
characters, Social voice and tone
Which of the following allows a user to get a single view of a variety of
information sources? - CORRECT ANSWER Dashboard
Which personality trait indicates how a person approaches the outside
world? - CORRECT ANSWER Judging/perceiving
__________ are small data files stored on your hard drive or in device
memory that store information about your use of the site or app. -
CORRECT ANSWER Cookies
A regional carwash business uses direct mail and other print media
services to send monthly specials. How can they add social media to
communicate product information to their customers? - CORRECT
ANSWER Post blogs and customer reviews.
Which social media platform has the highest number of active monthly
users? - CORRECT ANSWER Facebook
,Which one of the following is a standard model for exchanging data on
the Web? - CORRECT ANSWER RDF
Which metric is often used to determine quality scores? - CORRECT
ANSWER Click through rate
Which type of social media user watches other users' activities on a
social network site but rarely participates? - CORRECT ANSWER
Larker
While developing your social media presentation, you consider using
the Myers-Briggs Type Indicator (MBTI) to assess the audience's: -
CORRECT ANSWER Personality
Which type of data collection that is generated online includes health
and fitness trackers? - CORRECT ANSWER Sensor generated
As the company's Social Media Strategist, you meet with the human
resource department to determine their social media goals. How does
social media affect the recruitment of employees? - CORRECT ANSWER
A robust and active social media presence can attract job seekers to
open positions at a company.
Which of the following statements describes the relationship between
search engine optimization (SEO) and social media optimization
(SMO)? - CORRECT ANSWER SEO is just a single-part SMO.
Large financial services companies have been trying to adapt and
accommodate the growth of social media. Which of the following has
likely had the most significant impact on these financial entities? -
CORRECT ANSWER Companies have had to develop extensive
policies and training regarding personal use of social media by
employees.
A flash flood has closed a highway that runs near a metropolitan area.
The county public services announce the closure on microblogging
sites and major social media sites. They get several responses from
, tourists requesting detour assistance. This behavior is commonly
referred to as: - CORRECT ANSWER crowdshaping.
Which of the following statements are true regarding Facebook
Messenger? - CORRECT ANSWER 1. It is an instant messaging service
that is built into Facebook on the desktop.
2.You can add notes and labels to organize your messages and
conversations
3. It is a great way for businesses to take conversations off the main
business page and engage directly with an audience member.
Which chart type is best for showing the percentage of a whole as
allocated across several variables? - CORRECT ANSWER Pie
What are the questions to consider when looking at sentiment? -
CORRECT ANSWER What are people saying about your competitors?
Is sentiment positive, negative, or neutral for the brand?
What are people saying about your company or brand?
Which of the following statement is true regarding social media
optimization (SMO)? - CORRECT ANSWER It includes optimizing your
strategies, tactics, content, and profiles.
Arcelia works for an online company selling surfing equipment. She is
conducting a SWOT analysis of the company's social media plan. What
could be determined during the SWOT analysis?
T - CORRECT ANSWER Decide if goals are possible to achieve.
Lauren is the Marketing Director of an online clothing company. She is
creating a social media strategy plan to drive sales in the fall line of
clothes. She is reviewing several personas and ranking them based on
the possible level of interest in the fall line and may shop at the online
store. Which stage of the social media strategy plan cycle is he in? -
CORRECT ANSWER Identify the target audience
A local skateboard business posts weekly tips about tricks and
skateboarding events. These social media posts are written by
employees of the business, and are often publicly shared by their
AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS)
|ALREADY GRADED A+
Which of the following refers to how an audience perceives and ranks
a company or brand on social media? - CORRECT ANSWER
Positioning
Which of the following terms defines how important a person is in a
social network? - CORRECT ANSWER Centrality
Which of the following are the methods of creating consistency and
boosting recognition? - CORRECT ANSWER Social profiles, Social
characters, Social voice and tone
Which of the following allows a user to get a single view of a variety of
information sources? - CORRECT ANSWER Dashboard
Which personality trait indicates how a person approaches the outside
world? - CORRECT ANSWER Judging/perceiving
__________ are small data files stored on your hard drive or in device
memory that store information about your use of the site or app. -
CORRECT ANSWER Cookies
A regional carwash business uses direct mail and other print media
services to send monthly specials. How can they add social media to
communicate product information to their customers? - CORRECT
ANSWER Post blogs and customer reviews.
Which social media platform has the highest number of active monthly
users? - CORRECT ANSWER Facebook
,Which one of the following is a standard model for exchanging data on
the Web? - CORRECT ANSWER RDF
Which metric is often used to determine quality scores? - CORRECT
ANSWER Click through rate
Which type of social media user watches other users' activities on a
social network site but rarely participates? - CORRECT ANSWER
Larker
While developing your social media presentation, you consider using
the Myers-Briggs Type Indicator (MBTI) to assess the audience's: -
CORRECT ANSWER Personality
Which type of data collection that is generated online includes health
and fitness trackers? - CORRECT ANSWER Sensor generated
As the company's Social Media Strategist, you meet with the human
resource department to determine their social media goals. How does
social media affect the recruitment of employees? - CORRECT ANSWER
A robust and active social media presence can attract job seekers to
open positions at a company.
Which of the following statements describes the relationship between
search engine optimization (SEO) and social media optimization
(SMO)? - CORRECT ANSWER SEO is just a single-part SMO.
Large financial services companies have been trying to adapt and
accommodate the growth of social media. Which of the following has
likely had the most significant impact on these financial entities? -
CORRECT ANSWER Companies have had to develop extensive
policies and training regarding personal use of social media by
employees.
A flash flood has closed a highway that runs near a metropolitan area.
The county public services announce the closure on microblogging
sites and major social media sites. They get several responses from
, tourists requesting detour assistance. This behavior is commonly
referred to as: - CORRECT ANSWER crowdshaping.
Which of the following statements are true regarding Facebook
Messenger? - CORRECT ANSWER 1. It is an instant messaging service
that is built into Facebook on the desktop.
2.You can add notes and labels to organize your messages and
conversations
3. It is a great way for businesses to take conversations off the main
business page and engage directly with an audience member.
Which chart type is best for showing the percentage of a whole as
allocated across several variables? - CORRECT ANSWER Pie
What are the questions to consider when looking at sentiment? -
CORRECT ANSWER What are people saying about your competitors?
Is sentiment positive, negative, or neutral for the brand?
What are people saying about your company or brand?
Which of the following statement is true regarding social media
optimization (SMO)? - CORRECT ANSWER It includes optimizing your
strategies, tactics, content, and profiles.
Arcelia works for an online company selling surfing equipment. She is
conducting a SWOT analysis of the company's social media plan. What
could be determined during the SWOT analysis?
T - CORRECT ANSWER Decide if goals are possible to achieve.
Lauren is the Marketing Director of an online clothing company. She is
creating a social media strategy plan to drive sales in the fall line of
clothes. She is reviewing several personas and ranking them based on
the possible level of interest in the fall line and may shop at the online
store. Which stage of the social media strategy plan cycle is he in? -
CORRECT ANSWER Identify the target audience
A local skateboard business posts weekly tips about tricks and
skateboarding events. These social media posts are written by
employees of the business, and are often publicly shared by their
