HUBSPOT SEO CERTIFICATION EXAM FALL 2023
QUESTIONS AND ANSWERS GRADED A+
Ranking - ANSWER: The search engine function in which google assesses the
authority of your post and recognizes the link from another credible and well
respected authority
True - ANSWER: Google accounts for the majority of searches worldwide
Factors that affect your SEO strategy - ANSWER: 1. How established your business is
online
2. What resources you have to dedicate to SEO
3. What industry you're in
Important KPIs to consider for SEO - ANSWER: -Organic traffic
- Keyword ranking
-Bounce rate
-Page load time
How to build discovery and relevance for search engines - ANSWER: Creating lots of
high-quality content on the topics you want to be known for
True - ANSWER: Authority directly impacts ranking strength
How you determine the authority of a piece of content - ANSWER: - the content is
talked about often
- the content is referred to often
- the content is cited in other works
What your backlink profile measures - ANSWER: - The # of inbound links to your
website
- The # of unique domains that link to your website
- The quality of inbound links to your website
The purpose of heading tags - ANSWER: To provide hierarchical structure to a web
page
When is it beneficial to have a different title tag than your heading tag - ANSWER:
When your heading tag is too long and will get cut off in search engine results
Why internal links are important for SEO - ANSWER: - They help users and search
engine crawlers navigate your site
- They pass link authority from one page to another
What is NOT part of a URL - ANSWER: Index
QUESTIONS AND ANSWERS GRADED A+
Ranking - ANSWER: The search engine function in which google assesses the
authority of your post and recognizes the link from another credible and well
respected authority
True - ANSWER: Google accounts for the majority of searches worldwide
Factors that affect your SEO strategy - ANSWER: 1. How established your business is
online
2. What resources you have to dedicate to SEO
3. What industry you're in
Important KPIs to consider for SEO - ANSWER: -Organic traffic
- Keyword ranking
-Bounce rate
-Page load time
How to build discovery and relevance for search engines - ANSWER: Creating lots of
high-quality content on the topics you want to be known for
True - ANSWER: Authority directly impacts ranking strength
How you determine the authority of a piece of content - ANSWER: - the content is
talked about often
- the content is referred to often
- the content is cited in other works
What your backlink profile measures - ANSWER: - The # of inbound links to your
website
- The # of unique domains that link to your website
- The quality of inbound links to your website
The purpose of heading tags - ANSWER: To provide hierarchical structure to a web
page
When is it beneficial to have a different title tag than your heading tag - ANSWER:
When your heading tag is too long and will get cut off in search engine results
Why internal links are important for SEO - ANSWER: - They help users and search
engine crawlers navigate your site
- They pass link authority from one page to another
What is NOT part of a URL - ANSWER: Index
