& Answers.
In the customer-driven business model, strategic pricing: - Correct Answer must be
continually analyzed to ensure that it is attractive to customers but still profitable to the
business.
Which of the following is the primary demand generation task for a surgical device
manufacturer developing a new product to compete against an existing product? - Correct
Answer Educating doctors
An organization is looking to expand sales of its product line into a new market. What
process should it undertake to identify the best new market area to move into? - Correct
Answer Market research
An organization that has a famous brand of cookies is considering approaching a famous
ice cream company to co-produce a cookies and cream flavor. How best should this be
positioned? - Correct Answer The brands add value to each other.
Creation of brand image is a concern related to: - Correct Answer promotion.
Which formula determines how long it will take to recoup an initial investment or break
even? - Correct Answer Discounted payback period
What is the best definition of the phrase "contact channel strategy"? - Correct Answer
Strategy to ensure the most cost-effective and customer preferred channel is used to
distribute products; and securing lifetime customers through exceptional customer care
In a customer-driven marketing strategy, which of the following must include getting
information about the product to the consumer and giving the consumer a sense of being
listened to? - Correct Answer Placement
A razor blade manufacturer installs RFID in their promotional displays so they can monitor
when these displays leave the back rooms of retail locations and when they are discarded.
This is an example of marketing control over which of the following? - Correct Answer
Placement
A business finds that a dissatisfied customer has created a website on which the business
and its products are harshly criticized. This situation most likely represents a failure in: -
Correct Answer customer communication and care.
Maintaining a high level of customer care is critical to customer-driven brand image
promotion because: - Correct Answer the internet has given dissatisfied customers the
means to make their dissatisfaction quickly and widely known.
,The manufacturer of a formerly popular kitchen appliance has decided to redesign and
rebrand the product in an effort to reach new, younger consumers. Which of the following
functions would the marketing department be primarily responsible for in this effort? -
Correct Answer educating retailers on the product rebranding
Which of the following statements about the elements of a marketing strategy is true? -
Correct Answer The starting point for product design is customer need.
Organizations that have low sales volume and serve markets with more volatile demand
and uncertain forecasting tend to focus on what type of manufacturing strategy? - Correct
Answer Make-to-order
An organization wanting to create supply chain resilience is make-to-order and lean. How
can it follow these principles while becoming more resilient? - Correct Answer Develop
response plans and methods of detecting red flags that trigger those actions.
Which supply chain flow travels through the organization via orders, sales activity, and
forecasts? - Correct Answer Customer information
An efficiency-focused supply chain strives for which of the following? - Correct Answer
Low forecasting errors, limited product variety, and a long product life cycle
At which of the following stages would a company be if it has multiple uncoordinated
improvement efforts, such as inventory reduction, better forecasting techniques, and
lower cost procurement, occurring sequentially instead of in concurrence? - Correct
Answer Stage 2: Semifunctional enterprise
Which of the following variables differentiates supply chains in terms of efficiency and
responsiveness? - Correct Answer Demand uncertainty and volume
Which of the following should be the primary selection criterion when an enterprise buys
new technology? - Correct Answer Appropriateness to supply chain strategy
Which of the following is sometimes overlooked when designing a supply chain? - Correct
Answer Reverse supply chain flow
Which information technology steps can translate a policy for retailer-specific delayed
packaging for generic products into a functioning practice? - Correct Answer Information
infrastructure design
Redundancies between members of an extended supply chain could be discovered
through which of the following processes? - Correct Answer Mapping the end-to-end
supply chain processes
In the ideal world of supply chain inventory, which of the following should never be at rest
in a warehouse? - Correct Answer Raw materials
, What are key qualities to look for in software for organizations wanting to remain at Stage
4 of supply chain network technology optimization, the extended enterprise? - Correct
Answer Adaptability and scalability
To better respond to unpredicted disruption, supply chains need to build in redundancy.
This can be accomplished by which of the following? - Correct Answer All of the above
Which of the following activities should an organization perform for the extended supply
chain prior to integration of external supply chain partner policies, work processes, and
tasks and roles? - Correct Answer Business modeling, such as profit allocations
A customer relationship management (CRM) program is which of the following? - Correct
Answer Cyclical
Complete the following sentence with the best answer.
The network configuration of a supply chain: - Correct Answer should be designed to
reflect trading partners' capacities.
Which of the following are attributes of an efficient supply chain? - Correct Answer Only A
and C
A. Infrequent product introductions
C. Stable customer demand
When an enterprise buys new technology, which of the following selection criteria should
be primary? - Correct Answer Appropriateness to supply chain strategy
Which of the following must champion the relationships to be formed across an extended
supply chain? - Correct Answer Nucleus firm
What are typically the main external ties for a company at Stage 2 of supply chain network
technology optimization, the semifunctional enterprise? - Correct Answer Providers of
functions that are not core capabilities for the organization
A supply chain manager plans to increase the number and geographic locations of
warehouses. Which of the following changes would be the most likely overall benefit to the
supply chain? - Correct Answer Reduction of delivery time to retail outlets
Which is the biggest impediment to reaching Stage 3 of supply chain network technology
optimization, the integrated enterprise, for an organization that has held the majority of
market share in its industry for many years but has slowly lost ground to high-quality
foreign competition? - Correct Answer Company egocentrism
The tasks of a cross-organizational team involved in supply chain integration include
which of the following? - Correct Answer Creating a plan for combining best practices
across the network