MDC 4 EXAM 1 LATEST 2024 ACTUAL EXAM QUESTIONS
AND CORRECT VERIFIED ANSWERS LATEST UPDATE |
ALREADY GRADED A+ {RASMUSSEN UNIVERSITY
Power is best described as a - ANSWER: potential for influence
Which term refers to the ability to alter another organization's behavior? - ANSWER:
Channel Power
All of the following were results of HP using its power to push assembly activities
down the channel EXCEPT - ANSWER: higher inventory levels
Which term refers to an overestimation of a channel member's ability to exert
influence and make change happen? - ANSWER: False Positive
Managers at SMX Clothing Manufacturer have decided to increase their wholesale
prices to gain more revenue from Taylor's Tog Shop, an exclusive retailer for SMX
clothing. To preserve the store's margins, the owner of Taylor's Tog Shop increases
retail prices on SMX clothes, which leads to reduced demand. Which term best
describes this situation? - ANSWER: Double Marginalization
The French and Raven approach is a method used to - ANSWER: measure power
What type of power involves giving a benefit in return for a channel member's
agreement to alter its behavior? - ANSWER: Reward
What type of power involves negative sanctions for failing to conform to a channel
member's expectations? - ANSWER: Coercive
Z-Mart, the nation's top grocery store chain, requires suppliers to perform bulk
breaking activities that vary from store to store. Bulk breaking is both costly and time
consuming for suppliers, but the implied threat of being dropped from Z-Mart's
approved vendor list influences suppliers to comply. What type of power is Z-Mart
most likely using? - ANSWER: Coercive
Which statement about coercive power is most likely FALSE? - ANSWER: Coercive
power is difficult to overcome because it stems from formal contracts.
________ power is based on the target's perception that the influencer has special
knowledge that is useful and that the target does not possess. - ANSWER: Expert
According to the text, what is the source of expertise power held by Farmacias
Similares? - ANSWER: Knowledge of Mexico's drug market and regulations
Farmacias Similares used its expertise power to _______ - ANSWER: create new
sources of pharmaceutical supplies
, Mystery shoppers are most likely used by suppliers and retailers to ________. -
ANSWER: Gain marketplace expertise
How can a firm most likely retain its expert power in the long run? - ANSWER: Invest
in learning about market trends, threats, and opportunities
Which type of power comes from contracts, laws, and industry norms? - ANSWER:
Legitimate
What is the most common source of legal legitimate power in marketing channels? -
ANSWER: Contracts
What is the most likely basis of traditional legitimate authority? - ANSWER: Internal
Values
How can a channel member most likely build legitimate power? - ANSWER:
Developing channel partnerships based on common values
Which type of power stems from a channel member's desire to identify with a
prestigious organization? - ANSWER: Referent
Every Toshiba laptop has an "Intel Inside" sticker near the keyboard. What type of
power does Intel most likely have in this case? - ANSWER: Referent
Nike shoes are sold at retailers such as Foot Locker, Dick's Sporting Goods, and
Sports Authority, but they are not sold in Wal-Mart or Target. What is Nike most
likely trying to accomplish with this strategy? - ANSWER: Create and preserve
referent power
According to the text, Gore-Tex initially relied on ________ power to control
distribution channels before building and using ________ power. - ANSWER:
legitimate; referent
How has Gore-Tex most likely built its channel power over the last 30 years? -
ANSWER: Investing in marketing to build brand awareness
How did Gore-Tex establish legitimate power? - ANSWER: patent protection
According to the text, the removal of something a channel member already has is
defined as ________ power. - ANSWER: Coercive
Which statement about dependence is most likely true? - ANSWER: Dependence
equals utility multiplied by alternative scarcity
What was the primary cause of CNH Group losing market share? - ANSWER: CNH was
ignoring the needs of its dealers.
AND CORRECT VERIFIED ANSWERS LATEST UPDATE |
ALREADY GRADED A+ {RASMUSSEN UNIVERSITY
Power is best described as a - ANSWER: potential for influence
Which term refers to the ability to alter another organization's behavior? - ANSWER:
Channel Power
All of the following were results of HP using its power to push assembly activities
down the channel EXCEPT - ANSWER: higher inventory levels
Which term refers to an overestimation of a channel member's ability to exert
influence and make change happen? - ANSWER: False Positive
Managers at SMX Clothing Manufacturer have decided to increase their wholesale
prices to gain more revenue from Taylor's Tog Shop, an exclusive retailer for SMX
clothing. To preserve the store's margins, the owner of Taylor's Tog Shop increases
retail prices on SMX clothes, which leads to reduced demand. Which term best
describes this situation? - ANSWER: Double Marginalization
The French and Raven approach is a method used to - ANSWER: measure power
What type of power involves giving a benefit in return for a channel member's
agreement to alter its behavior? - ANSWER: Reward
What type of power involves negative sanctions for failing to conform to a channel
member's expectations? - ANSWER: Coercive
Z-Mart, the nation's top grocery store chain, requires suppliers to perform bulk
breaking activities that vary from store to store. Bulk breaking is both costly and time
consuming for suppliers, but the implied threat of being dropped from Z-Mart's
approved vendor list influences suppliers to comply. What type of power is Z-Mart
most likely using? - ANSWER: Coercive
Which statement about coercive power is most likely FALSE? - ANSWER: Coercive
power is difficult to overcome because it stems from formal contracts.
________ power is based on the target's perception that the influencer has special
knowledge that is useful and that the target does not possess. - ANSWER: Expert
According to the text, what is the source of expertise power held by Farmacias
Similares? - ANSWER: Knowledge of Mexico's drug market and regulations
Farmacias Similares used its expertise power to _______ - ANSWER: create new
sources of pharmaceutical supplies
, Mystery shoppers are most likely used by suppliers and retailers to ________. -
ANSWER: Gain marketplace expertise
How can a firm most likely retain its expert power in the long run? - ANSWER: Invest
in learning about market trends, threats, and opportunities
Which type of power comes from contracts, laws, and industry norms? - ANSWER:
Legitimate
What is the most common source of legal legitimate power in marketing channels? -
ANSWER: Contracts
What is the most likely basis of traditional legitimate authority? - ANSWER: Internal
Values
How can a channel member most likely build legitimate power? - ANSWER:
Developing channel partnerships based on common values
Which type of power stems from a channel member's desire to identify with a
prestigious organization? - ANSWER: Referent
Every Toshiba laptop has an "Intel Inside" sticker near the keyboard. What type of
power does Intel most likely have in this case? - ANSWER: Referent
Nike shoes are sold at retailers such as Foot Locker, Dick's Sporting Goods, and
Sports Authority, but they are not sold in Wal-Mart or Target. What is Nike most
likely trying to accomplish with this strategy? - ANSWER: Create and preserve
referent power
According to the text, Gore-Tex initially relied on ________ power to control
distribution channels before building and using ________ power. - ANSWER:
legitimate; referent
How has Gore-Tex most likely built its channel power over the last 30 years? -
ANSWER: Investing in marketing to build brand awareness
How did Gore-Tex establish legitimate power? - ANSWER: patent protection
According to the text, the removal of something a channel member already has is
defined as ________ power. - ANSWER: Coercive
Which statement about dependence is most likely true? - ANSWER: Dependence
equals utility multiplied by alternative scarcity
What was the primary cause of CNH Group losing market share? - ANSWER: CNH was
ignoring the needs of its dealers.
