COMPLETE SOLUTIONS VERIFIED
Techniques to achieve business goals
SCM, CRM ES
What is information science?
The study of information and its role within organisations
interests of information science
- The manner in which information is collected, structured, stored and received
-How information is communicated using various techniques
-The role information plays in making strategic decisions
Data
Raw facts, no context, meaningless
Information
Processed and Contextualised Data
Knowledge
Understood Information
- Provides contextual information for business intelligence
Business Intelligence
... collective information - about your customers, your competitors, your business
partners, your competitive environment, and your own internal operations that gives you
the ability to make effective, important, and often strategic business decision
,Information Quality
Timeliness, Location, Form, Validity
Timeliness
- Is information available whe needed?
-Does the information accurately reflect the time period being considered
Simpsons paradox
When the aggregation of data creates false trends (appears in data and reverses or
disappears when aggregated
Location
-Is the information easily accessed?
-Important to modern business
Form
-Is the information appropriately presentated? e.g. textual, graphics, audio
-Is it error-free (Gargage in = Garbage out)
-Is the information fit for purpose
Validity
-Closely related to form
-is the information credible?
e.g. what checks have been performed, missing values, noise?
Information Flow - Up and Down
Up - To Bosses - Current State of the Organisation
Down - To Managers - Strategies, goals and directives
Information Flow - Horizontal
, Between functional business units and work teams
Information Flow - In and Out
Customers, suppliers and other partners
Organisational Views of Information
Internal, External, Objective and Subjective
Fine Grain Information
Specific information
Operational
aggregated into course grain information
Preferable to store
Course Grain Information
Information describing an aggregation of concepts
Strategic
Non-specific (cannot be decomposed into fine-grained)
Used for decision making
Why are manual processes inadequate?
Slow, error prone, information is hard to access and decision making is impaired
Problem to Decision Model
PROBLEM - gather - DATA - processing + context - INFORMATION - analyse +
summarise - BUSINESS INTELLIGENCE - understand - KNOWLEDGE - invoke -
DECISION
Information Systems