D311 Final Exam - Questions With Proper Answers
The following are common marketing orientations around the world EXCEPT:
A) Strategic marketing orientation
B) Policy marketing orientation
C) Sales orientation
D) Customer orientation Right Ans - B
Which of the following describes a company that follows a social marketing
orientation?
A) It considers political and safety dimensions of its products.
B) It is a not-for-profit entity based in a developed country.
C) It is a government-owned entity from an emerging economy.
D) It generates sales to niche markets using social networking sites. Right
Ans - A
Toyota initially failed to sell pickup trucks in the United States until it
redesigned the interior to accommodate drivers who wore cowboy hats. This
demonstrates which of the following reasons for product alterations?
A) Cultural considerations
B) Legal considerations
C) Infrastructure considerations
D) Environmental considerations Right Ans - A
All of the following are legal considerations to alter products to a foreign
market EXCEPT:
A) Labeling requirements
B) Exchange rates
C) Environmental protection regulations
D) Technical standards Right Ans - B
A company wants to make sure that it will earn a specific amount of money on
a new product. This approach best demonstrates which of the following
pricing strategies?
, A) A coordination strategy
B) A penetration strategy
C) A skimming strategy
D) A cost-plus strategy Right Ans - D
Which of the following is the selling and handling of goods through unofficial
distributors?
A) The gray market
B) The skimming strategy
C) The open market
D) The penetration strategy Right Ans - A
From a consumer standpoint, a brand conveys a perception of whether firms
will deliver what they promise. However, the importance is more crucial in
countries with strong cultural characteristics of __________.
A) power distance
B) uncertainty avoidance
C) masculinity
D) long-term orientation Right Ans - B
Poor roads and theft en route to and from warehouses make it hazardous to
transport products in Brazil. This best demonstrates which of the following
factors that contribute to distribution cost differences?
A) Levels in a distribution system
B) Infrastructure conditions
C) Retail inefficiencies
D) Inventory stock-outs Right Ans - B
Estimating a company's potential sales for a given type of product and
comparing how different elements in the marketing mix can best serve
prospective customers is called ____________.
A) sales analysis
B) skimming
C) gap analysis
D) export price escalation Right Ans - C
The following are common marketing orientations around the world EXCEPT:
A) Strategic marketing orientation
B) Policy marketing orientation
C) Sales orientation
D) Customer orientation Right Ans - B
Which of the following describes a company that follows a social marketing
orientation?
A) It considers political and safety dimensions of its products.
B) It is a not-for-profit entity based in a developed country.
C) It is a government-owned entity from an emerging economy.
D) It generates sales to niche markets using social networking sites. Right
Ans - A
Toyota initially failed to sell pickup trucks in the United States until it
redesigned the interior to accommodate drivers who wore cowboy hats. This
demonstrates which of the following reasons for product alterations?
A) Cultural considerations
B) Legal considerations
C) Infrastructure considerations
D) Environmental considerations Right Ans - A
All of the following are legal considerations to alter products to a foreign
market EXCEPT:
A) Labeling requirements
B) Exchange rates
C) Environmental protection regulations
D) Technical standards Right Ans - B
A company wants to make sure that it will earn a specific amount of money on
a new product. This approach best demonstrates which of the following
pricing strategies?
, A) A coordination strategy
B) A penetration strategy
C) A skimming strategy
D) A cost-plus strategy Right Ans - D
Which of the following is the selling and handling of goods through unofficial
distributors?
A) The gray market
B) The skimming strategy
C) The open market
D) The penetration strategy Right Ans - A
From a consumer standpoint, a brand conveys a perception of whether firms
will deliver what they promise. However, the importance is more crucial in
countries with strong cultural characteristics of __________.
A) power distance
B) uncertainty avoidance
C) masculinity
D) long-term orientation Right Ans - B
Poor roads and theft en route to and from warehouses make it hazardous to
transport products in Brazil. This best demonstrates which of the following
factors that contribute to distribution cost differences?
A) Levels in a distribution system
B) Infrastructure conditions
C) Retail inefficiencies
D) Inventory stock-outs Right Ans - B
Estimating a company's potential sales for a given type of product and
comparing how different elements in the marketing mix can best serve
prospective customers is called ____________.
A) sales analysis
B) skimming
C) gap analysis
D) export price escalation Right Ans - C
