WGU D174 MARKETING MANAGEMENT PRE
ASSESSMENT / LATEST MARKETING MANAGEMENT
D174 WGU PRE ASSESSMENT TEST 2024 ACTUAL TEST
QUESTIONS AND CORRECT VERIFIED ANSWERS (FULL
REVISED EXAM) LATEST UPDATED |GUARANTEED
PASS!! (ACTUAL TEST)
A local doctor's office is deciding whether to install computer games in the waiting
room to entertain children who are waiting for appointments. Which macro-level
external factor encourages the office to install this technology? - ANSWER:
Demographic
A company in a competitive industry needs to conduct an internal and external
company analysis to determine future marketing strategies. Which form of analysis
should the company use? - ANSWER: SWOT
A company has a vision and mission to make education accessible to everyone
around the world. It has innovative products and has developed an organization
around capturing new opportunities to execute the mission. Which strategic type is
this categorized as? - ANSWER: Prospector
A cable company's marketing plan states that the company will lower prices during
the next year to attract customers away from competitors. At which planning level
has the statement been written? - ANSWER: Tactical
A grocery store's marketing plan states that the company will purchase billboard
advertising space during the first three months of the year.At which planning level
has the statement been written? - ANSWER: Tactical
A law firm hires two new attorneys to accommodate the growing needs of its largest
client.Which of Porter's five forces is this an example of? - ANSWER: Power of
customers
Which task should a university bookstore that recently purchased new inventory
management software employ a SWOT analysis to accomplish? - ANSWER: Identify
employee training needs
A mobile phone company wants to employ a dynamic marketing campaign to
separate itself from competitors.Which task should the company employ a SWOT
analysis to accomplish? - ANSWER: Identify potential channels of communication
A domestic company wants to expand the marketing of an existing product to an
international market. The company is willing to meet the legal and local product
, requirements of this new location as part of the marketing strategy. Which global
product strategy should the company use? - ANSWER: Product adaptation
A company notices that a product sold well in a domestic market but was stagnant in
an emerging international market that had a lower per capita income. Which factor
did the company fail to assess? - ANSWER: Purchasing power of the customers in the
foreign market
Two companies form a partnership that has allowed them both to enter a market
that would have otherwise been closed due to legal restrictions. Which type of
strategic alliance has occurred? - ANSWER: Joint venture
A company is finding it critical to develop local government relationships in order to
foster better connections with its local customers. Which organizational structure
should the company use to develop these relationships? - ANSWER: Geographic
regions
A company is considering hiring its own salespeople to market its products in a
foreign country instead of using local distributors. Which advantage to the company
would be gained by taking this action? - ANSWER: Increased control
A pharmaceutical company based in the United States wants to market one of its
new drugs in another country, but the government of that country prohibits the
direct importing of the drug. The government also requires the U.S. company to have
a local partner in that country. Which type of market entry strategy should the U.S.
company use in this situation? - ANSWER: Licensing
A firm hired an international agency to create potential advertisements. Local
franchisees in each country picked the advertisements that best fit their culture and
translated them into the local language without changing the content. Which type of
global advertising approach is this company using? - ANSWER: Development of
global themes
A beef company based in the United States wishes to expand its business
internationally and is considering a specific country as a potential market. The
marketing manager discovers, however, that the population of that country is
primarily vegetarian and many of the citizens have religious beliefs that will make
the sale of beef an issue.Which global market entry factor should the company
consider? - ANSWER: Cultural values
An established company is discussing various marketing strategies, and the chief
information officer is asked to improve the online presence of the company by
converting paper documents to electronic forms. Which of the AMA's Seven Big
Problems in Marketing is this company addressing? - ANSWER: Implementing a
digital transformation
Which two concepts are core to marketing? - ANSWER: Value and exchange
ASSESSMENT / LATEST MARKETING MANAGEMENT
D174 WGU PRE ASSESSMENT TEST 2024 ACTUAL TEST
QUESTIONS AND CORRECT VERIFIED ANSWERS (FULL
REVISED EXAM) LATEST UPDATED |GUARANTEED
PASS!! (ACTUAL TEST)
A local doctor's office is deciding whether to install computer games in the waiting
room to entertain children who are waiting for appointments. Which macro-level
external factor encourages the office to install this technology? - ANSWER:
Demographic
A company in a competitive industry needs to conduct an internal and external
company analysis to determine future marketing strategies. Which form of analysis
should the company use? - ANSWER: SWOT
A company has a vision and mission to make education accessible to everyone
around the world. It has innovative products and has developed an organization
around capturing new opportunities to execute the mission. Which strategic type is
this categorized as? - ANSWER: Prospector
A cable company's marketing plan states that the company will lower prices during
the next year to attract customers away from competitors. At which planning level
has the statement been written? - ANSWER: Tactical
A grocery store's marketing plan states that the company will purchase billboard
advertising space during the first three months of the year.At which planning level
has the statement been written? - ANSWER: Tactical
A law firm hires two new attorneys to accommodate the growing needs of its largest
client.Which of Porter's five forces is this an example of? - ANSWER: Power of
customers
Which task should a university bookstore that recently purchased new inventory
management software employ a SWOT analysis to accomplish? - ANSWER: Identify
employee training needs
A mobile phone company wants to employ a dynamic marketing campaign to
separate itself from competitors.Which task should the company employ a SWOT
analysis to accomplish? - ANSWER: Identify potential channels of communication
A domestic company wants to expand the marketing of an existing product to an
international market. The company is willing to meet the legal and local product
, requirements of this new location as part of the marketing strategy. Which global
product strategy should the company use? - ANSWER: Product adaptation
A company notices that a product sold well in a domestic market but was stagnant in
an emerging international market that had a lower per capita income. Which factor
did the company fail to assess? - ANSWER: Purchasing power of the customers in the
foreign market
Two companies form a partnership that has allowed them both to enter a market
that would have otherwise been closed due to legal restrictions. Which type of
strategic alliance has occurred? - ANSWER: Joint venture
A company is finding it critical to develop local government relationships in order to
foster better connections with its local customers. Which organizational structure
should the company use to develop these relationships? - ANSWER: Geographic
regions
A company is considering hiring its own salespeople to market its products in a
foreign country instead of using local distributors. Which advantage to the company
would be gained by taking this action? - ANSWER: Increased control
A pharmaceutical company based in the United States wants to market one of its
new drugs in another country, but the government of that country prohibits the
direct importing of the drug. The government also requires the U.S. company to have
a local partner in that country. Which type of market entry strategy should the U.S.
company use in this situation? - ANSWER: Licensing
A firm hired an international agency to create potential advertisements. Local
franchisees in each country picked the advertisements that best fit their culture and
translated them into the local language without changing the content. Which type of
global advertising approach is this company using? - ANSWER: Development of
global themes
A beef company based in the United States wishes to expand its business
internationally and is considering a specific country as a potential market. The
marketing manager discovers, however, that the population of that country is
primarily vegetarian and many of the citizens have religious beliefs that will make
the sale of beef an issue.Which global market entry factor should the company
consider? - ANSWER: Cultural values
An established company is discussing various marketing strategies, and the chief
information officer is asked to improve the online presence of the company by
converting paper documents to electronic forms. Which of the AMA's Seven Big
Problems in Marketing is this company addressing? - ANSWER: Implementing a
digital transformation
Which two concepts are core to marketing? - ANSWER: Value and exchange
