WGU D174 MARKETING MANAGEMENT PRE
ASSESSMENT / LATEST MARKETING MANAGEMENT
D174 WGU PRE ASSESSMENT TEST 2024 ACTUAL TEST
QUESTIONS AND CORRECT VERIFIED ANSWERS (FULL
REVISED EXAM) LATEST UPDATED |GUARANTEED
PASS!! (ACTUAL TEST)
The term marketing refers to:
a. New product concepts & improvements
b. Selling
c. Advertising and promotion activities (incorrect)
d. A philosophy that stresses customer satisfaction
e. Planning sales campaigns - ANSWER: d. A philosophy that stresses customer
satisfaction
A(n) ______ is a formal study conducted by an organization to ascertain its current
status and capabilities and its future expectations.
a. Situation analysis
b. Marketing audit
c. Trend analysis
d. Strategic alternative selection
e. Competitive advantage audit - ANSWER: a. Situation analysis
____ show costs declining at a predictable rate as experience with a product
increases.
a. EOQ graphics
b. Liquidity growth curves
c. Breakeven analyses
d. Experience curves
e. supply/ demand curves - ANSWER: d. Experience curves
Baths From the Past is a small company that sells reproduction sinks, bathtubs,
toilets, and faucets for people who are trying to make their bathroom more stylish.
The company's management is currently conducting a formal study of its current
strengths and weaknesses by looking at the company's profit and sales histories and
searching for opportunities and threats by studying consumer trends. Baths From
the Past is conducting a(n):
a. Marketing audit
b. SWOT Analysis
c. Environmental scan
d. Market differentiation scan
e. Strategic window search - ANSWER: b. SWOT Analysis
, When consumers are sensitive to price changes, ______ occurs.
a. Inelastic demand
b. Elastic supply
c. Elastic demand
d. Inelastic supply
e. Unitary elasticity - ANSWER: c. Elastic demand
Marketers interested in offering customer value can:
a. Offer products that perform
b. Give consumer more than they expect
c. Offer organization-wide commitment to services and after-the-sale support
d. Avoid unrealistic pricing
e. Do all of these - ANSWER: e. Do all of these
The main focus of a marketing-oriented firm is: - ANSWER: Outward upon the wants
and needs of customers
Opinion leaders are: - ANSWER: People who influence others
A product is defined as a business product rather than consumer good on the basis
of its:
a. Intended use
b. Physical characteristics
c. Price
d. Distribution method
e. Tangible attributes - ANSWER: a. Intended use
Which of the following is one of the elements of the marketing plan
a. A business mission statement
b. A situation analysis
c. A target marketing strategy
d. The marketing mix
e. All the choices - ANSWER: e. All the choices
One-to-one marketing is a form of:
a. Relationship marketing
b. Conceptual marketing
c. A marketing network
d. A sales orientation
e. Societal marketing - ANSWER: a. Relationship marketing
Knorr, manufacturer of soup, dip, and gravy mixes, printed on-package recipes, gave
out coupons to existing customers, and created a recipe booklet that could be
ordered with three UPC codes from three different Knorr products. All of these
activities would be representative of a _____ strategy.
a. Diversification
b. Product development
ASSESSMENT / LATEST MARKETING MANAGEMENT
D174 WGU PRE ASSESSMENT TEST 2024 ACTUAL TEST
QUESTIONS AND CORRECT VERIFIED ANSWERS (FULL
REVISED EXAM) LATEST UPDATED |GUARANTEED
PASS!! (ACTUAL TEST)
The term marketing refers to:
a. New product concepts & improvements
b. Selling
c. Advertising and promotion activities (incorrect)
d. A philosophy that stresses customer satisfaction
e. Planning sales campaigns - ANSWER: d. A philosophy that stresses customer
satisfaction
A(n) ______ is a formal study conducted by an organization to ascertain its current
status and capabilities and its future expectations.
a. Situation analysis
b. Marketing audit
c. Trend analysis
d. Strategic alternative selection
e. Competitive advantage audit - ANSWER: a. Situation analysis
____ show costs declining at a predictable rate as experience with a product
increases.
a. EOQ graphics
b. Liquidity growth curves
c. Breakeven analyses
d. Experience curves
e. supply/ demand curves - ANSWER: d. Experience curves
Baths From the Past is a small company that sells reproduction sinks, bathtubs,
toilets, and faucets for people who are trying to make their bathroom more stylish.
The company's management is currently conducting a formal study of its current
strengths and weaknesses by looking at the company's profit and sales histories and
searching for opportunities and threats by studying consumer trends. Baths From
the Past is conducting a(n):
a. Marketing audit
b. SWOT Analysis
c. Environmental scan
d. Market differentiation scan
e. Strategic window search - ANSWER: b. SWOT Analysis
, When consumers are sensitive to price changes, ______ occurs.
a. Inelastic demand
b. Elastic supply
c. Elastic demand
d. Inelastic supply
e. Unitary elasticity - ANSWER: c. Elastic demand
Marketers interested in offering customer value can:
a. Offer products that perform
b. Give consumer more than they expect
c. Offer organization-wide commitment to services and after-the-sale support
d. Avoid unrealistic pricing
e. Do all of these - ANSWER: e. Do all of these
The main focus of a marketing-oriented firm is: - ANSWER: Outward upon the wants
and needs of customers
Opinion leaders are: - ANSWER: People who influence others
A product is defined as a business product rather than consumer good on the basis
of its:
a. Intended use
b. Physical characteristics
c. Price
d. Distribution method
e. Tangible attributes - ANSWER: a. Intended use
Which of the following is one of the elements of the marketing plan
a. A business mission statement
b. A situation analysis
c. A target marketing strategy
d. The marketing mix
e. All the choices - ANSWER: e. All the choices
One-to-one marketing is a form of:
a. Relationship marketing
b. Conceptual marketing
c. A marketing network
d. A sales orientation
e. Societal marketing - ANSWER: a. Relationship marketing
Knorr, manufacturer of soup, dip, and gravy mixes, printed on-package recipes, gave
out coupons to existing customers, and created a recipe booklet that could be
ordered with three UPC codes from three different Knorr products. All of these
activities would be representative of a _____ strategy.
a. Diversification
b. Product development
