,DOWNLOAD THE Test Bank for Business Research Methods 13th Edition
Schindler
Business Research Methods, 13e (Schindler)
Chapter 2 The Research Process: An Overview
1) Which of the following terms fails to capture the meaning of a research design?
A) Map
B) Blueprint
C) Model
D) Dictionary
E) Guidebook
2) Apple plans to survey every customer who has purchased an Apple computer in the last 5
years. Apple plans to use a ________.
A) convenience sample
B) snowball sample
C) systematic sample
D) census
E) random sample
3) Which of the following best describes the relationship between management dilemmas, key
performance indicators, and dashboards?
A) Dashboards cannot be designed to depict management dilemmas.
B) Key performance indicators may reveal management dilemmas.
C) Key performance indicators cannot be displayed on a dashboard.
D) Management dilemmas are symptoms of problems, while key performance indicators are
problems.
4) If a dashboard display revealed rising costs in an operating division of a business, this would
be a possible
A) research question.
B) management dilemma.
C) research design.
D) limitation.
E) None of the above is correct.
5) If a business does not collect data on key performance indicators, it has a more difficult time
A) defining management dilemmas.
B) creating a research design.
C) in sampling design.
D) collecting data.
E) None of the above is correct.
1
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
mynursytest.store
,DOWNLOAD THE Test Bank for Business Research Methods 13th Edition
Schindler
6) Exploration
A) is highly structured research.
B) is used to refine research questions.
C) cannot be used to solve a management problem.
D) cannot be used to understand a manager's options when solving a problem or addressing an
opportunity.
E) None of the above is correct.
7) The research question
A) is a possible resolution to the management problem.
B) is a hypothesis to be studied.
C) represents a selection of action choices.
D) is the focus of a research project.
E) All of the above are correct.
8) A research study
A) has value only if the information collected helps make a better decision than would be made
without the new information.
B) has value only if the budget needed to collect the data is less than the decision's estimated
value.
C) has value only if the budget for research is exceeded by the decision's estimated value.
D) has an estimated value that is determined from the cost of acquiring the data and the value of
any possible resulting decisions.
E) All of the above are correct.
9) McGraw-Hill is planning a study of educator preferences to determine the needs of college
instructors. Because of the number of college instructors, McGraw-Hill will select a portion of
the target population, known as a(n) ________, to participate in the study.
A) element
B) sample
C) sampling frame
D) census
E) extent
10) Information collected from participants, by observation, or from secondary sources is called
________.
A) response
B) data
C) knowledge
D) fact
E) perceptual content
2
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
mynursytest.store
, DOWNLOAD THE Test Bank for Business Research Methods 13th Edition
Schindler
11) Data collected from an article in a business magazine would be
A) primary data.
B) secondary data.
C) nominal data.
D) ratio data.
E) interval data.
12) Data collected by interview of a fan at a concert would be
A) primary data.
B) secondary data.
C) nominal data.
D) ratio data.
E) interval data.
13) Data collected by observation of which aisle a store visitor takes when entering would be
A) primary data.
B) secondary data.
C) ordinal data.
D) ratio data.
E) interval data.
14) Data collected by observation of which aisle a store visitor takes when entering would be
A) secondary data.
B) nominal data.
C) ordinal data.
D) ratio data.
E) interval data.
15) Data collected during a survey asking someone their actual age would be
A) secondary data.
B) nominal data.
C) ordinal data.
D) ratio data.
E) interval data.
16) Data collected during a survey asking someone to rank their top three favorite ice cream
flavors would be
A) secondary data.
B) nominal data.
C) ordinal data.
D) ratio data.
E) specialized data.
3
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
mynursytest.store
Schindler
Business Research Methods, 13e (Schindler)
Chapter 2 The Research Process: An Overview
1) Which of the following terms fails to capture the meaning of a research design?
A) Map
B) Blueprint
C) Model
D) Dictionary
E) Guidebook
2) Apple plans to survey every customer who has purchased an Apple computer in the last 5
years. Apple plans to use a ________.
A) convenience sample
B) snowball sample
C) systematic sample
D) census
E) random sample
3) Which of the following best describes the relationship between management dilemmas, key
performance indicators, and dashboards?
A) Dashboards cannot be designed to depict management dilemmas.
B) Key performance indicators may reveal management dilemmas.
C) Key performance indicators cannot be displayed on a dashboard.
D) Management dilemmas are symptoms of problems, while key performance indicators are
problems.
4) If a dashboard display revealed rising costs in an operating division of a business, this would
be a possible
A) research question.
B) management dilemma.
C) research design.
D) limitation.
E) None of the above is correct.
5) If a business does not collect data on key performance indicators, it has a more difficult time
A) defining management dilemmas.
B) creating a research design.
C) in sampling design.
D) collecting data.
E) None of the above is correct.
1
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
mynursytest.store
,DOWNLOAD THE Test Bank for Business Research Methods 13th Edition
Schindler
6) Exploration
A) is highly structured research.
B) is used to refine research questions.
C) cannot be used to solve a management problem.
D) cannot be used to understand a manager's options when solving a problem or addressing an
opportunity.
E) None of the above is correct.
7) The research question
A) is a possible resolution to the management problem.
B) is a hypothesis to be studied.
C) represents a selection of action choices.
D) is the focus of a research project.
E) All of the above are correct.
8) A research study
A) has value only if the information collected helps make a better decision than would be made
without the new information.
B) has value only if the budget needed to collect the data is less than the decision's estimated
value.
C) has value only if the budget for research is exceeded by the decision's estimated value.
D) has an estimated value that is determined from the cost of acquiring the data and the value of
any possible resulting decisions.
E) All of the above are correct.
9) McGraw-Hill is planning a study of educator preferences to determine the needs of college
instructors. Because of the number of college instructors, McGraw-Hill will select a portion of
the target population, known as a(n) ________, to participate in the study.
A) element
B) sample
C) sampling frame
D) census
E) extent
10) Information collected from participants, by observation, or from secondary sources is called
________.
A) response
B) data
C) knowledge
D) fact
E) perceptual content
2
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
mynursytest.store
, DOWNLOAD THE Test Bank for Business Research Methods 13th Edition
Schindler
11) Data collected from an article in a business magazine would be
A) primary data.
B) secondary data.
C) nominal data.
D) ratio data.
E) interval data.
12) Data collected by interview of a fan at a concert would be
A) primary data.
B) secondary data.
C) nominal data.
D) ratio data.
E) interval data.
13) Data collected by observation of which aisle a store visitor takes when entering would be
A) primary data.
B) secondary data.
C) ordinal data.
D) ratio data.
E) interval data.
14) Data collected by observation of which aisle a store visitor takes when entering would be
A) secondary data.
B) nominal data.
C) ordinal data.
D) ratio data.
E) interval data.
15) Data collected during a survey asking someone their actual age would be
A) secondary data.
B) nominal data.
C) ordinal data.
D) ratio data.
E) interval data.
16) Data collected during a survey asking someone to rank their top three favorite ice cream
flavors would be
A) secondary data.
B) nominal data.
C) ordinal data.
D) ratio data.
E) specialized data.
3
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
mynursytest.store
