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who won the 1945 election
Labour : Clement Attlee
biggest win ever in Labour history
BEVERIDGE REPORT 1942
what was it?
A government report that identified as five "Giant Evils" in society: squalor, ignorance,
want, idleness, and disease.
Led to the creation of the welfare state
WHY CHURCHILL LOST THE '45 ELECTION
beveridge report
-Churchill was against the welfare state and didn't publicly support it
-Labour adopted the Beveridge proposals > making them popular amongst the working
middle class
-During the war the changes made were pushed by the Labour MP's in government
HOWEVER
>During the war improvements had been made
>Health car, pensions for the old and social housing was improved durng the war
>People would not forget these improvement
WHY CHURCHILL LOST THE '45 ELECTION
conservative's weak campaign
-Campaigned more on people's love of Churchill
-Didn't push the conservative party's good policy's
-Too reliant on his popularity
-Decided that scare tactics would be more effective which people didnt like
-Didn't support the Beveridge Report
WHY CHURCHILL LOST THE '45 ELECTION
labour's strong campaign
-promised to create full employment
-tax-funded universal National Health Service
-embracing of Keynesian economic policies
-cradle-to-grave welfare state
-belief that socialist planning would be more efficient in operating the economy
WHY CHURCHILL LOST THE '45 ELECTION
conservative's previous reputation