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A beverage producer and a snack food company decide to enter into an agreement to
brand their products together during the summer season. Which agreement is being
created by these companies?
Co-marketing
Transactional
Supply chain
Distribution - CORRECT ANSWER: Co-marketing
A business owner and a manufacturer have decided to partner to create a new product
for an industry they both serve. Which strategic relationship is being sought by these
two companies?
Transactional relationship
Joint research and development agreement
Co-marketing agreement
Functional relationship - CORRECT ANSWER: Joint research and development
agreement
A business-to-business (B2B) company discovers its margins are lower than that of its
competitors. In response, the company implements a new sales training program to
help salespeople better communicate product value to organizations. The result is
increased sales and profitability. Which direct benefit has this company achieved?
Improved productivity
Greater employee morale
Lower staff turnover
,Less stress among sales staff - CORRECT ANSWER: Improved productivity
A car salesperson is under pressure to sell one additional new vehicle by the end of the
day to meet a quota. A consumer arrives at the dealership and explains she just had a
baby and is looking for a used car with better safety features than her current vehicle.
The salesperson sees an opportunity and shows the consumer a new model and
explains why the new model is safer and a better value. The consumer decides to
purchase the new model. How did this salesperson use sales role perception to achieve
this sale?
By recognizing the need to achieve only the consumer's objectives
By recognizing the need to achieve only the salesperson's objectives
By recognizing the need to achieve both the salesperson's and the consumer's
objectives
By recognizing the need to achieve both the salesperson's and the dealership's
objectives - CORRECT ANSWER: By recognizing the need to achieve both the
salesperson's and the consumer's objectives
A company analyst seeks input from the sales department on which business objective
it wants to address so the analyst can develop a survey instrument. Which step in the
data analysis process is illustrated by this action?
Interpretation
Collection
Processing
Analysis - CORRECT ANSWER: Collection
A company fails to meet current annual sales goals. The sales manager is tasked with
developing a plan to increase sales without incurring additional costs. Which solution
should this sales manager choose?
Offering customer discounts
Focusing on product customization
Creating new products
Upselling prospective customers - CORRECT ANSWER: Upselling prospective
customers
, A company is concerned about a future decrease in sales so the sales manager begins
monitoring and tracking historical trends of why customers are discontinuing the
purchase of their products. Which type of predictive analytics is being used by this sales
manager?
Lead scoring
Customer attrition
Sales cycle efficiency
Predictive forecasting - CORRECT ANSWER: Customer attrition
A company is looking at all marketing data associated with attracting prospects from the
last year in order to gain insights into prospective customers. The data contains
multimedia and unstructured data. Which big data characteristic does this data
represent?
Distributed
Velocity
Variety
Relational - CORRECT ANSWER: Variety
A company is using a quota that includes multiple factors such as proceeds and sales
capacity. Which type of quota is being used by this company?
Profit
Activity
Volume
Combination - CORRECT ANSWER: Combination
A company needs to determine the cost of converting prospects to actual customers
over a period of one year. Which type of ratio category should the company use for this
purpose?
Expense
Account development