TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) The credibility of a business is reflected in both sales revenue and customer
satisfaction ratings.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Business Competency : Communication
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : BC-01 Explain how crisis communications and public relations messages impact
org
Topic : Credibility in Business Communications
Source : Bonus Chapter Test Bank > TF Qu. 01 The credibility of a business is...
2) Companies should create and update response plans immediately after a crisis
occurs.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Business Competency : Communication
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : BC-02 Describe the nature of crisis management in today's organizations.
Topic : The Purposes of Negative or Bad-News Messages
Source : Bonus Chapter Test Bank > TF Qu. 02 Companies should create and update response ...
Version 1
1
,3) The service provided by Channel Cable Corp. went down for more than six hours
one day because of a wiring failure. By evening, the company’s repair crew had
dealt with the issue so that all customers had access to cable, and management
made a public statement to that effect. This public statement is part of the crisis
response stage.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Apply
Difficulty : 2 Medium
Gradable : automatic
Learning Objective : BC-02 Describe the nature of crisis management in today's organizations.
Topic : Constructing and Delivering Positive Messages
AACSB: Knowledge Application
Source : Bonus Chapter Test Bank > TF Qu. 03 The service provided by Channel Cable Corp...
4) In the case of a crisis, customers, employees, and other stakeholders are willing to
forgive companies if they provide timely and accurate information.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Business Competency : Communication
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : BC-03 Apply the AIM planning process to crisis communications.
Topic : Effectively Delivering Negative or Bad-News Messages
Source : Bonus Chapter Test Bank > TF Qu. 04 In the case of a crisis, customers, employee...
Version 1
2
,5) When a wildfire destroyed the branch office of an insurance company, customers
were forced to do business with another branch located 40 miles away. In this
situation, stakeholders are likely to hold the company responsible.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Apply
Difficulty : 2 Medium
Gradable : automatic
Learning Objective : BC-03 Apply the AIM planning process to crisis communications.
Topic : The AIM Planning Process
AACSB: Knowledge Application
Source : Bonus Chapter Test Bank > TF Qu. 05 When a wildfire destroyed the branch...
6) In an accident crisis, stakeholders hold companies responsible but understand that
what happened was not intentional and couldn't be predicted.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Business Competency : Communication
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : BC-03 Apply the AIM planning process to crisis communications.
Topic : The AIM Planning Process
Source : Bonus Chapter Test Bank > TF Qu. 06 In an accident crisis, stakeholders hold com...
7) Once crisis communication teams have planned their messages, they can take
whatever time they need to compose them.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Business Competency : Communication
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : BC-04 Construct effective and responsible crisis messages.
Topic : Constructing Negative or Bad-News Messages
Source : Bonus Chapter Test Bank > TF Qu. 07 Once crisis communication teams have planned...
Version 1
3
, 8) Managing negative rumors is relatively easy in the Social Age.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Business Competency : Communication
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : BC-05 Explain how to handle external complaints and negative rumors.
Topic : Building a Credible Online Reputation
Source : Bonus Chapter Test Bank > TF Qu. 08 Managing negative rumors is relatively easy ...
9) A Twitter campaign claims that At Your Door, a popular laundry delivery service,
is about to double its fees. The tweets go viral even though the rumor is
completely false. This Twitter campaign could do great harm to the company’s
reputation.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Apply
Difficulty : 2 Medium
Gradable : automatic
Learning Objective : BC-05 Explain how to handle external complaints and negative rumors.
Topic : Building a Credible Online Reputation
AACSB: Knowledge Application
Source : Bonus Chapter Test Bank > TF Qu. 09 A Twitter campaign claims that At Your Door...
10) Negative rumors often contain some elements of truth.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Business Competency : Communication
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : BC-05 Explain how to handle external complaints and negative rumors.
Topic : Building a Credible Online Reputation
Source : Bonus Chapter Test Bank > TF Qu. 10 Negative rumors often contain some elements ...
Version 1
4
1) The credibility of a business is reflected in both sales revenue and customer
satisfaction ratings.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Business Competency : Communication
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : BC-01 Explain how crisis communications and public relations messages impact
org
Topic : Credibility in Business Communications
Source : Bonus Chapter Test Bank > TF Qu. 01 The credibility of a business is...
2) Companies should create and update response plans immediately after a crisis
occurs.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Business Competency : Communication
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : BC-02 Describe the nature of crisis management in today's organizations.
Topic : The Purposes of Negative or Bad-News Messages
Source : Bonus Chapter Test Bank > TF Qu. 02 Companies should create and update response ...
Version 1
1
,3) The service provided by Channel Cable Corp. went down for more than six hours
one day because of a wiring failure. By evening, the company’s repair crew had
dealt with the issue so that all customers had access to cable, and management
made a public statement to that effect. This public statement is part of the crisis
response stage.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Apply
Difficulty : 2 Medium
Gradable : automatic
Learning Objective : BC-02 Describe the nature of crisis management in today's organizations.
Topic : Constructing and Delivering Positive Messages
AACSB: Knowledge Application
Source : Bonus Chapter Test Bank > TF Qu. 03 The service provided by Channel Cable Corp...
4) In the case of a crisis, customers, employees, and other stakeholders are willing to
forgive companies if they provide timely and accurate information.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Business Competency : Communication
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : BC-03 Apply the AIM planning process to crisis communications.
Topic : Effectively Delivering Negative or Bad-News Messages
Source : Bonus Chapter Test Bank > TF Qu. 04 In the case of a crisis, customers, employee...
Version 1
2
,5) When a wildfire destroyed the branch office of an insurance company, customers
were forced to do business with another branch located 40 miles away. In this
situation, stakeholders are likely to hold the company responsible.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Apply
Difficulty : 2 Medium
Gradable : automatic
Learning Objective : BC-03 Apply the AIM planning process to crisis communications.
Topic : The AIM Planning Process
AACSB: Knowledge Application
Source : Bonus Chapter Test Bank > TF Qu. 05 When a wildfire destroyed the branch...
6) In an accident crisis, stakeholders hold companies responsible but understand that
what happened was not intentional and couldn't be predicted.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Business Competency : Communication
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : BC-03 Apply the AIM planning process to crisis communications.
Topic : The AIM Planning Process
Source : Bonus Chapter Test Bank > TF Qu. 06 In an accident crisis, stakeholders hold com...
7) Once crisis communication teams have planned their messages, they can take
whatever time they need to compose them.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Business Competency : Communication
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : BC-04 Construct effective and responsible crisis messages.
Topic : Constructing Negative or Bad-News Messages
Source : Bonus Chapter Test Bank > TF Qu. 07 Once crisis communication teams have planned...
Version 1
3
, 8) Managing negative rumors is relatively easy in the Social Age.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Business Competency : Communication
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : BC-05 Explain how to handle external complaints and negative rumors.
Topic : Building a Credible Online Reputation
Source : Bonus Chapter Test Bank > TF Qu. 08 Managing negative rumors is relatively easy ...
9) A Twitter campaign claims that At Your Door, a popular laundry delivery service,
is about to double its fees. The tweets go viral even though the rumor is
completely false. This Twitter campaign could do great harm to the company’s
reputation.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Apply
Difficulty : 2 Medium
Gradable : automatic
Learning Objective : BC-05 Explain how to handle external complaints and negative rumors.
Topic : Building a Credible Online Reputation
AACSB: Knowledge Application
Source : Bonus Chapter Test Bank > TF Qu. 09 A Twitter campaign claims that At Your Door...
10) Negative rumors often contain some elements of truth.
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Business Competency : Communication
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : BC-05 Explain how to handle external complaints and negative rumors.
Topic : Building a Credible Online Reputation
Source : Bonus Chapter Test Bank > TF Qu. 10 Negative rumors often contain some elements ...
Version 1
4
