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Give me an example of a campaign to change policy
Unlock
Give me an example of a campaign to change the law
Sarah's law
Give me an example of a campaign to change the priorities of agencies
No knives, better lives
Give me an example of a campaign to achieve a change in funding
WeWontWait
Give me an example of a campaign to change awareness
#metoo
Give me an example of a campaign to change attitudes
Stop Hate UK
Give me an advantage of blogs
easy to create and cost little
give me a disadvantage of viral messaging
There is no guarantee that people will pass on the message
Give me an disadvantage of social networking
Although those who follow a campaign may see and even react to a message, they may
not actively support the campaign.
Give me an advantage of advertising
Unlike many other methods, it does not rely on methods of the public having a prior
interest in the campaign
What is meant by target audience?
When a campaign is aimed at a particular group of people
What should you include when discussing timescale?
SMART objectives
What is rhetorical questions an example of?
persuasive language
What is merchandise an example of?
Advertising
What are press releases?
written communications sent to editors and journalists to announce something
newsworthy in the hope that the newspaper will give it coverage
Give me an advantage of websites?
They are easily accessible to potential supporters via a variety of different devices.