CRIMINOLOGY - UNIT 1 - AC2.2 QUESTIONS AND
ANSWERS A+ GRADED. Buy Quality Materials!
What are the 11 types of media used in campaigns for change?
Blogs, viral messaging, social networking, advertising, film, television, radio,
documentary, word of mouth, events, print.
What is a blog?
A regularly updated website or web page, typically one run by an individual or small
group, that is written in an informal or conversational style.
What are some strengths and limitations of blogs?
Strengths: free, easy to set up and access, usually up-to-date information, links to social
media. Limitations: hard to keep up-to-date, out of date method.
What is social networking?
Online platforms that allow users to represent themselves via a profile on a Web site
and provide and receive links to other network members.
What are some strengths and limitations of social networking?
Strengths: easy, free, can reach a wide range of people Limitations: trolls and hackers
What is TV Advertising?
A span of television programming that are produced and paid for by an organisation.
What are some strengths and limitations of TV Advertising?
Strengths: memorable, eye-catching imagery, catchy music Limitations: expensive to
produce, time-consuming.
What are Events?
An occasion that takes place, especially one of importance, to promote a campaign's
cause.
What are some strengths and limitations of Events?
Strengths: increases publicity, shown on news programmes, people can donate.
Limitations: people may not attend the event, lots of funding needed.
What are public appearances?
They are often used to support a campaign; they involve the promoters attending an
event to talk in public to raise awareness of the aims of the campaign.
What are some strengths and limitations of public appearances?
Strengths: gives a personal touch Limitations: a reluctance of some people to speak in
public.
What is merchandise?
Involves items for sale that have been especially made for and linked to the campaign
to help promote its aims, for example items of clothing such as hoodies, wristbands and
toys.
What are some strengths and limitations of merchandise?
Strengths: the wearer can provide further publicity Limitations: a risk of losing money if
not enough people purchase the items.
What are print leaflets?
Leaflets are printed materials that contain information about a campaign.
ANSWERS A+ GRADED. Buy Quality Materials!
What are the 11 types of media used in campaigns for change?
Blogs, viral messaging, social networking, advertising, film, television, radio,
documentary, word of mouth, events, print.
What is a blog?
A regularly updated website or web page, typically one run by an individual or small
group, that is written in an informal or conversational style.
What are some strengths and limitations of blogs?
Strengths: free, easy to set up and access, usually up-to-date information, links to social
media. Limitations: hard to keep up-to-date, out of date method.
What is social networking?
Online platforms that allow users to represent themselves via a profile on a Web site
and provide and receive links to other network members.
What are some strengths and limitations of social networking?
Strengths: easy, free, can reach a wide range of people Limitations: trolls and hackers
What is TV Advertising?
A span of television programming that are produced and paid for by an organisation.
What are some strengths and limitations of TV Advertising?
Strengths: memorable, eye-catching imagery, catchy music Limitations: expensive to
produce, time-consuming.
What are Events?
An occasion that takes place, especially one of importance, to promote a campaign's
cause.
What are some strengths and limitations of Events?
Strengths: increases publicity, shown on news programmes, people can donate.
Limitations: people may not attend the event, lots of funding needed.
What are public appearances?
They are often used to support a campaign; they involve the promoters attending an
event to talk in public to raise awareness of the aims of the campaign.
What are some strengths and limitations of public appearances?
Strengths: gives a personal touch Limitations: a reluctance of some people to speak in
public.
What is merchandise?
Involves items for sale that have been especially made for and linked to the campaign
to help promote its aims, for example items of clothing such as hoodies, wristbands and
toys.
What are some strengths and limitations of merchandise?
Strengths: the wearer can provide further publicity Limitations: a risk of losing money if
not enough people purchase the items.
What are print leaflets?
Leaflets are printed materials that contain information about a campaign.
