SPC 2608 Exam 2 Questions & Answers
2024/2025
Monroe's Motivated Sequence - ANSWERSTime tested organizational pattern that follows our normal,
human process of thinking, and it motivated us to respond affirmatively to a speaker's purpose.
Attitudes - ANSWERSOur general evaluations of people, objects, ideas, and events.
What we see as good or bad, useful or not useful.
Beliefs - ANSWERSThe way we perceive reality- what we believe is true or not
Values - ANSWERSour most enduring ideas about what is right and wrong
behavior - ANSWERSthe way we act
Argument - ANSWERSArticulating a position with support of evidence and reason- our willingness to
argue and support our point of view
Key Elements of Monroe's Motivated Sequence - ANSWERSattention, need, satisfaction, visualization,
and action
Attention - ANSWERSIntroduction of speech
Need - ANSWERSThe problem; give examples and provide ramifications
Satisfaction - ANSWERSThe solution; provide a plan, theoretical demonstration, ad practical experience
Visualization - ANSWERSHelps us see into the future; positive, negative, or compare and contrast
, Action - ANSWERSConclusion; tells audience what they need to do.
personal statement
Parts of persuasion speech - ANSWERSIntro- attention getter
Body- need satisfaction, visualization
conclusion- call to action
Hallmark of emotional maturity - ANSWERSoneness is not sameness.
do not assume audience will agree with you
reinforce position
Persuasion - ANSWERSSymbolic, non coercive influence
Theory of communication action - ANSWERSsocial spaces, strategic communication, communicative
speech
social spaces - ANSWERSa place to get together to debate
Strategic Communication - ANSWERSThe idea of arguing in order to get what we want.
pollutes our ability to debate
Communicative Action - ANSWERSArguing to create understanding (not just to win)
Elaboration Likelihood Model - ANSWERSWe process information in different ways depending on our
motivation and ability.
motivation- centrally or peripherally
Central Processing - ANSWERSWhen we give thoughtful consideration to the ideas and content of a
message.
2024/2025
Monroe's Motivated Sequence - ANSWERSTime tested organizational pattern that follows our normal,
human process of thinking, and it motivated us to respond affirmatively to a speaker's purpose.
Attitudes - ANSWERSOur general evaluations of people, objects, ideas, and events.
What we see as good or bad, useful or not useful.
Beliefs - ANSWERSThe way we perceive reality- what we believe is true or not
Values - ANSWERSour most enduring ideas about what is right and wrong
behavior - ANSWERSthe way we act
Argument - ANSWERSArticulating a position with support of evidence and reason- our willingness to
argue and support our point of view
Key Elements of Monroe's Motivated Sequence - ANSWERSattention, need, satisfaction, visualization,
and action
Attention - ANSWERSIntroduction of speech
Need - ANSWERSThe problem; give examples and provide ramifications
Satisfaction - ANSWERSThe solution; provide a plan, theoretical demonstration, ad practical experience
Visualization - ANSWERSHelps us see into the future; positive, negative, or compare and contrast
, Action - ANSWERSConclusion; tells audience what they need to do.
personal statement
Parts of persuasion speech - ANSWERSIntro- attention getter
Body- need satisfaction, visualization
conclusion- call to action
Hallmark of emotional maturity - ANSWERSoneness is not sameness.
do not assume audience will agree with you
reinforce position
Persuasion - ANSWERSSymbolic, non coercive influence
Theory of communication action - ANSWERSsocial spaces, strategic communication, communicative
speech
social spaces - ANSWERSa place to get together to debate
Strategic Communication - ANSWERSThe idea of arguing in order to get what we want.
pollutes our ability to debate
Communicative Action - ANSWERSArguing to create understanding (not just to win)
Elaboration Likelihood Model - ANSWERSWe process information in different ways depending on our
motivation and ability.
motivation- centrally or peripherally
Central Processing - ANSWERSWhen we give thoughtful consideration to the ideas and content of a
message.
