SPTM 417 MIDTERM QUESTIONS & ANSWERS
When sport marketers establish a marketing planning process, the terms strategy and
tactics are essentially referring to the same thing - Answers- False
In conducting a SWOT analysis for a professional sport team, having 40 Fortune 500
companies it its city would be viewed as an internal strength - Answers- False
Developing a sales and service plan is one of the five strategic components of
marketing management - Answers- True
A well-established professional team in the critical trading radius would be considered
an - Answers- External Threat
According to the concept of the frequency escalator, sport marketers are wise to invest
more resources into retaining current customers (and growing their affinity) than into
attracting new fans. - Answers- True
After sport marketers develop a customer database, they must ___ their market in order
to develop strategies which effectively reach the right targets. - Answers- Segment
The continuing purpose of an organization and its marketing efforts is known as its -
Answers- Mission
If the reason that you have become a season-ticket holder for the Orioles is that your
father took you to games when you were a child, then an environmental factor that led
to your decision to purchase the season tickets. - Answers- True
The reason that more children play hockey and more adults watch hockey in the
Northeast US and more children play football and more adults follow football in the
Southeast US is founded in individual factors. - Answers- False
The favorable or unfavorable evaluations, feelings, and action tendencies associated
with consumer behavior are factors of - Answers- Attitudes
In the decision making process of a potential consumer, which step follows need
recognition? - Answers- Information search
Which of the following individual factors has to do with the process by which a person
scans, gathers, assesses, and interprets information in the environment? - Answers-
Perception
The use of data and analytics to drive decision making within sport organizations has
grown considerably in the last few years - Answers- True
When sport marketers establish a marketing planning process, the terms strategy and
tactics are essentially referring to the same thing - Answers- False
In conducting a SWOT analysis for a professional sport team, having 40 Fortune 500
companies it its city would be viewed as an internal strength - Answers- False
Developing a sales and service plan is one of the five strategic components of
marketing management - Answers- True
A well-established professional team in the critical trading radius would be considered
an - Answers- External Threat
According to the concept of the frequency escalator, sport marketers are wise to invest
more resources into retaining current customers (and growing their affinity) than into
attracting new fans. - Answers- True
After sport marketers develop a customer database, they must ___ their market in order
to develop strategies which effectively reach the right targets. - Answers- Segment
The continuing purpose of an organization and its marketing efforts is known as its -
Answers- Mission
If the reason that you have become a season-ticket holder for the Orioles is that your
father took you to games when you were a child, then an environmental factor that led
to your decision to purchase the season tickets. - Answers- True
The reason that more children play hockey and more adults watch hockey in the
Northeast US and more children play football and more adults follow football in the
Southeast US is founded in individual factors. - Answers- False
The favorable or unfavorable evaluations, feelings, and action tendencies associated
with consumer behavior are factors of - Answers- Attitudes
In the decision making process of a potential consumer, which step follows need
recognition? - Answers- Information search
Which of the following individual factors has to do with the process by which a person
scans, gathers, assesses, and interprets information in the environment? - Answers-
Perception
The use of data and analytics to drive decision making within sport organizations has
grown considerably in the last few years - Answers- True
