Jet Blue Case Study with correct
Answers
Airline Business During 1980s - Answers --Really risky business
-2/51 US airlines founded in 80s survived
1. American West
2. Midwest Express
David Neeleman - Answers --Founder of Jet Blue
-founded Morris Air before it was sold to Southwest Airlines
-Fired from SW b/c of culture difference
Mitch Morris - Answers -founded Morris Air with Neeleman
Morris Air - Answers --The only airline bought by Southwest b/c the airlines were so
similar that Herb Kelleher thought the merger would be successful
Herb Kelleher - Answers -CEO of Southwest
Al Spain - Answers -VP of flight operations, attracted by being paperless
Thomas Kelly - Answers -Executive VP and general counsel
Dave Barger - Answers --President and COO of JetBlue
-Wanted JetBlue to be more than just a low-fare airline, but one was fun and union-free
John Owens - Answers -CFO of JetBlue
Ann Rhoades - Answers --Executive VP of HR
-Previously worked for Southwest Airlines
-Help JB achieve its aggressive expansion goals
-Concerned about how to keep up JetBlue's success long term
West Jet Airlines - Answers -Neemelan worked here as a consultant during the time of
his 5-yr non-compete agreement
The 2 contradicting forces at work in an airline - Answers -1. Stay focused on your
strategy
2. A need to continually adapt changing markets/customer preferences
Neeleman's Fundamental Beliefs - Answers -1. Only set routes where people want to fly
Answers
Airline Business During 1980s - Answers --Really risky business
-2/51 US airlines founded in 80s survived
1. American West
2. Midwest Express
David Neeleman - Answers --Founder of Jet Blue
-founded Morris Air before it was sold to Southwest Airlines
-Fired from SW b/c of culture difference
Mitch Morris - Answers -founded Morris Air with Neeleman
Morris Air - Answers --The only airline bought by Southwest b/c the airlines were so
similar that Herb Kelleher thought the merger would be successful
Herb Kelleher - Answers -CEO of Southwest
Al Spain - Answers -VP of flight operations, attracted by being paperless
Thomas Kelly - Answers -Executive VP and general counsel
Dave Barger - Answers --President and COO of JetBlue
-Wanted JetBlue to be more than just a low-fare airline, but one was fun and union-free
John Owens - Answers -CFO of JetBlue
Ann Rhoades - Answers --Executive VP of HR
-Previously worked for Southwest Airlines
-Help JB achieve its aggressive expansion goals
-Concerned about how to keep up JetBlue's success long term
West Jet Airlines - Answers -Neemelan worked here as a consultant during the time of
his 5-yr non-compete agreement
The 2 contradicting forces at work in an airline - Answers -1. Stay focused on your
strategy
2. A need to continually adapt changing markets/customer preferences
Neeleman's Fundamental Beliefs - Answers -1. Only set routes where people want to fly
