WGU D373 Objective Assessments (Latest 2024/
2025 Update COMPLETE STUDY BUNDLE
PACKAGE) Marketing in the Digital Era| Questions
and Verified Answers|100% Correct| Grade A
channel - ANSWERwhere a company sells its products (website, retail stores, or
through sales rep)
marketing concepts - ANSWERconcepts that illustrate how companies engage to
compete, win customers, generate revenue and profit, and build a successful
business
market segments - ANSWERgroup customers by specific characteristics or criteria
brand - ANSWERan identifiable and differentiated product, service, person,
movement, idea, etc. that is represented by associations including thoughts and
identify, among many others
brand awareness - ANSWERbeing aware of the existence of a brand
brand elements - ANSWERsensory manifestations of brand identity including brand
name
brand experience - ANSWERthe experience the customer has in interacting with a
brand
brand identity - ANSWERthe way a brand looks and feels as exemplified through a
logo, website, brochures, etc.
branding - ANSWERthe process of applying concepts, designs, and techniques to a
brand to differentiate it from other brands in the marketplace
brand loyalty - ANSWERpurchasing or using one brand over another even if there are
cheaper alternatives
brand perception - ANSWERwhat one thinks about a brand, which is usually
characterized as the intersection between the brand promise and the brand
experience
brand personality - ANSWERa discernible type, trait, or characteristic attributable to
a brand much like a person that helps brand differentiate from the competition and
create relatability for prospects and customers
, brand positioning - ANSWERcreating a unique place to occupy in the minds of
proscpects and customers when they think of a brand
brand preference - ANSWERchoosing one brand over another
brand promise - ANSWERwhat a brand promises to deliver to a customer
brand purpose - ANSWERthe mission or reason a brand exists, goes beyond selling a
product - a cause, social responsibility, or deeper meaning
brand relevance - ANSWERultimate display of brand loyalty; only one relevant choice
and all others are irrelevant
brand storytelling - ANSWERexpressing the mission, vision, values, and passion of a
brand through a narrative that draws in the audience
categories - ANSWERclassification of products and services; "soda"
category leader - ANSWERbrand that is the identifiable leader in its respective
category
consumer decision-making process - ANSWERsteps that a consumer goes through to
make a purchase
Step 1: Awareness - ANSWERrecognition of a need, problem, or opportunity
Step 2: Research - ANSWERinformation search regarding the need, problem, or
opportunity
Step 3: Consideration - ANSWEREvaluation of alternatives, solutions
Step 4: Decision - ANSWERthe decision to purchase a specific product, service, or
brand
Step 5: Evaluation - ANSWERpost-purchase evaluation if the solution meets the
need, etc.
marketing communications tactics - ANSWERwhat's used to execute the marketing
strategy; examples include advertising, social media, SEO, etc
subcategories - ANSWERclassification of products and services within a category
(colas, diet sodas, citrus-flavored sodas, etc)
switching opportunity - ANSWERbrands try to create opportunities for customers to
switch brands through incentives like trials and coupons with the hope of
establishing brand preference
2025 Update COMPLETE STUDY BUNDLE
PACKAGE) Marketing in the Digital Era| Questions
and Verified Answers|100% Correct| Grade A
channel - ANSWERwhere a company sells its products (website, retail stores, or
through sales rep)
marketing concepts - ANSWERconcepts that illustrate how companies engage to
compete, win customers, generate revenue and profit, and build a successful
business
market segments - ANSWERgroup customers by specific characteristics or criteria
brand - ANSWERan identifiable and differentiated product, service, person,
movement, idea, etc. that is represented by associations including thoughts and
identify, among many others
brand awareness - ANSWERbeing aware of the existence of a brand
brand elements - ANSWERsensory manifestations of brand identity including brand
name
brand experience - ANSWERthe experience the customer has in interacting with a
brand
brand identity - ANSWERthe way a brand looks and feels as exemplified through a
logo, website, brochures, etc.
branding - ANSWERthe process of applying concepts, designs, and techniques to a
brand to differentiate it from other brands in the marketplace
brand loyalty - ANSWERpurchasing or using one brand over another even if there are
cheaper alternatives
brand perception - ANSWERwhat one thinks about a brand, which is usually
characterized as the intersection between the brand promise and the brand
experience
brand personality - ANSWERa discernible type, trait, or characteristic attributable to
a brand much like a person that helps brand differentiate from the competition and
create relatability for prospects and customers
, brand positioning - ANSWERcreating a unique place to occupy in the minds of
proscpects and customers when they think of a brand
brand preference - ANSWERchoosing one brand over another
brand promise - ANSWERwhat a brand promises to deliver to a customer
brand purpose - ANSWERthe mission or reason a brand exists, goes beyond selling a
product - a cause, social responsibility, or deeper meaning
brand relevance - ANSWERultimate display of brand loyalty; only one relevant choice
and all others are irrelevant
brand storytelling - ANSWERexpressing the mission, vision, values, and passion of a
brand through a narrative that draws in the audience
categories - ANSWERclassification of products and services; "soda"
category leader - ANSWERbrand that is the identifiable leader in its respective
category
consumer decision-making process - ANSWERsteps that a consumer goes through to
make a purchase
Step 1: Awareness - ANSWERrecognition of a need, problem, or opportunity
Step 2: Research - ANSWERinformation search regarding the need, problem, or
opportunity
Step 3: Consideration - ANSWEREvaluation of alternatives, solutions
Step 4: Decision - ANSWERthe decision to purchase a specific product, service, or
brand
Step 5: Evaluation - ANSWERpost-purchase evaluation if the solution meets the
need, etc.
marketing communications tactics - ANSWERwhat's used to execute the marketing
strategy; examples include advertising, social media, SEO, etc
subcategories - ANSWERclassification of products and services within a category
(colas, diet sodas, citrus-flavored sodas, etc)
switching opportunity - ANSWERbrands try to create opportunities for customers to
switch brands through incentives like trials and coupons with the hope of
establishing brand preference
