WGU D373 Objective Assessments (Latest 2024/
2025 Update COMPLETE STUDY BUNDLE
PACKAGE) Marketing in the Digital Era| Questions
and Verified Answers|100% Correct| Grade A
Marketing Mix - ANSWERCombination of marketing activities and is controlled and
used by a business to enable it to the needs and expectations of its customers.
Seven Ps of Marketing - ANSWER1. Product 2. Price 3. Place 4. Promotion 5. People.
6. Process 7. Physical Evidence
Social Marketing Concept - ANSWERAsks if the product is good for the customer and
society as a whole
Holistic Marketing Concept - ANSWERConsiders the business as a whole and not as
an entity with different parts. However, it recognizes that marketing impacts and is
impacted by all segments of the business.
Channel Conflict - ANSWERoccurs when companies sell the same product in different
places
Brand Strategy - ANSWERdefines various brand elements for how a brand builds its
identification with customers and potential customers
Branding - ANSWERdiscipline of marketing that applies concepts, designs, and
techniques to differentiate itself from competitor.
Brand Purpose - ANSWERRefers to the brands existence
Brand Storytelling - ANSWERNarrative of brand - why, purpose, reason
Brand Positioning - ANSWERcreating a unique place to occupy in the minds of
prospects and customers
Line Extension - ANSWERAdding a new product to existing company. Ex: iPhone 10,
iPhone 11, iPhone 12.
CLV - ANSWERCustomer Lifetime Value
Customer Churn - ANSWERCustomers who stop using a product/service resulting in a
loss for the company
CPV - ANSWERCustomer Perceived Value - customers belief in the benefits the
product will deliver
, Kolters 5 Product Levels - ANSWER1. Core
2. Generic
3. Expected
4. Augmented
5. Potential Product
Product Development Stages - ANSWER1. Ideation 2. Research 3. Planning 4.
Prototyping 5. Sourcing 6. Costing 7. Production
Agile Methodology - ANSWERuses a process of continual iteration and redesign
throughout product development
MVP - ANSWER(Minimum Viable Product) - meet basic customer needs with
intentions that product will be redesigned after customer feedback
What are 2 forms of reasoning that a customer decides to make a purchase? -
ANSWEREmotional & Rational
What are 3 reasons a product fails - ANSWER1. Customers not being educated on a
new product
2. Marketed to wrong target audience
3. Inadequate testing & poor function.
A.B.L.E Framework - ANSWER1. Attention 2. Benefit 3. Linkage 4. Equity. - Used to
create effective marketing communications with the right tone, attitude, design and
usage.
Brand Experience - ANSWERexperience customer has with a brand
Brand - ANSWERIdentifiable & differentiated product, service, idea that is
represented by associations including thoughts and identity.
Brand Promise - ANSWERwhat a brand promises to deliver to a customer.
Consumer Decision Making Process - ANSWER1. Awareness 2. Research 3.
Consideration 4. Purchase decision 5. Purchase 6. Purchase evaluation 7. Purchase
behavior
Examples of Switching Opportunities - ANSWERFree trials, coupons, etc.
Brand Positioning Statement - ANSWERCompany facing communication that
describes the target market, explains the brand benefits and differentiates the brand
from its competitors. How the brand WISHES to be perceived.
How many years of experience do you need to be a vice president - ANSWER11-15
years
2025 Update COMPLETE STUDY BUNDLE
PACKAGE) Marketing in the Digital Era| Questions
and Verified Answers|100% Correct| Grade A
Marketing Mix - ANSWERCombination of marketing activities and is controlled and
used by a business to enable it to the needs and expectations of its customers.
Seven Ps of Marketing - ANSWER1. Product 2. Price 3. Place 4. Promotion 5. People.
6. Process 7. Physical Evidence
Social Marketing Concept - ANSWERAsks if the product is good for the customer and
society as a whole
Holistic Marketing Concept - ANSWERConsiders the business as a whole and not as
an entity with different parts. However, it recognizes that marketing impacts and is
impacted by all segments of the business.
Channel Conflict - ANSWERoccurs when companies sell the same product in different
places
Brand Strategy - ANSWERdefines various brand elements for how a brand builds its
identification with customers and potential customers
Branding - ANSWERdiscipline of marketing that applies concepts, designs, and
techniques to differentiate itself from competitor.
Brand Purpose - ANSWERRefers to the brands existence
Brand Storytelling - ANSWERNarrative of brand - why, purpose, reason
Brand Positioning - ANSWERcreating a unique place to occupy in the minds of
prospects and customers
Line Extension - ANSWERAdding a new product to existing company. Ex: iPhone 10,
iPhone 11, iPhone 12.
CLV - ANSWERCustomer Lifetime Value
Customer Churn - ANSWERCustomers who stop using a product/service resulting in a
loss for the company
CPV - ANSWERCustomer Perceived Value - customers belief in the benefits the
product will deliver
, Kolters 5 Product Levels - ANSWER1. Core
2. Generic
3. Expected
4. Augmented
5. Potential Product
Product Development Stages - ANSWER1. Ideation 2. Research 3. Planning 4.
Prototyping 5. Sourcing 6. Costing 7. Production
Agile Methodology - ANSWERuses a process of continual iteration and redesign
throughout product development
MVP - ANSWER(Minimum Viable Product) - meet basic customer needs with
intentions that product will be redesigned after customer feedback
What are 2 forms of reasoning that a customer decides to make a purchase? -
ANSWEREmotional & Rational
What are 3 reasons a product fails - ANSWER1. Customers not being educated on a
new product
2. Marketed to wrong target audience
3. Inadequate testing & poor function.
A.B.L.E Framework - ANSWER1. Attention 2. Benefit 3. Linkage 4. Equity. - Used to
create effective marketing communications with the right tone, attitude, design and
usage.
Brand Experience - ANSWERexperience customer has with a brand
Brand - ANSWERIdentifiable & differentiated product, service, idea that is
represented by associations including thoughts and identity.
Brand Promise - ANSWERwhat a brand promises to deliver to a customer.
Consumer Decision Making Process - ANSWER1. Awareness 2. Research 3.
Consideration 4. Purchase decision 5. Purchase 6. Purchase evaluation 7. Purchase
behavior
Examples of Switching Opportunities - ANSWERFree trials, coupons, etc.
Brand Positioning Statement - ANSWERCompany facing communication that
describes the target market, explains the brand benefits and differentiates the brand
from its competitors. How the brand WISHES to be perceived.
How many years of experience do you need to be a vice president - ANSWER11-15
years
