FSE2201 FHMO EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS VERIFIED
Making the public aware of services or a commodity that a business has for sale.
Advertising
A plan which provides inducements to potential purchases of products and/or
services
Sales Promotion
6 consumer buying motives
Comfort, Security, Prestige, Health, Convenience and Economy
What 2 buying motives influence most funeral home purchases?
Convenience
Economy
Inducing the public to have a positive feeling about a particular business
Public relation
The process of planning and executing the development, pricing, promotion and
distribution of an organization's goods or services
Marketing
Sources of secondary market data
Chamber of Commerce
Census Bureau
Local Demographics
, The statistical study of human populations with respect to their size and density,
distribution, composition, and income
Demographics
The wealth produced in or near a community that provides employment and
income to the local population
Economic Base of a Community
A group of potential customers possessing purchasing power and unsatisfied
needs
Market
Why is advertising important to a funeral home?
Name recognition, Attracts people, Helps build a good reputation, Build preference
before need, and Basically informs public who you are and what you can provide for
them
A reduction of the price given for payment of an account within the time limits
established by the sales contract
Cash discount
Reduction in the amount of a bill when a minimum quantity of merchandise has
been ordered
Quantity discount
A return of a portion of payment
Rebate
The merchandising agreement whereby merchandise is given to FD to sell, but
FD does not have to pay for merchandise that will be displayed until it is sold.
COMPLETE SOLUTIONS VERIFIED
Making the public aware of services or a commodity that a business has for sale.
Advertising
A plan which provides inducements to potential purchases of products and/or
services
Sales Promotion
6 consumer buying motives
Comfort, Security, Prestige, Health, Convenience and Economy
What 2 buying motives influence most funeral home purchases?
Convenience
Economy
Inducing the public to have a positive feeling about a particular business
Public relation
The process of planning and executing the development, pricing, promotion and
distribution of an organization's goods or services
Marketing
Sources of secondary market data
Chamber of Commerce
Census Bureau
Local Demographics
, The statistical study of human populations with respect to their size and density,
distribution, composition, and income
Demographics
The wealth produced in or near a community that provides employment and
income to the local population
Economic Base of a Community
A group of potential customers possessing purchasing power and unsatisfied
needs
Market
Why is advertising important to a funeral home?
Name recognition, Attracts people, Helps build a good reputation, Build preference
before need, and Basically informs public who you are and what you can provide for
them
A reduction of the price given for payment of an account within the time limits
established by the sales contract
Cash discount
Reduction in the amount of a bill when a minimum quantity of merchandise has
been ordered
Quantity discount
A return of a portion of payment
Rebate
The merchandising agreement whereby merchandise is given to FD to sell, but
FD does not have to pay for merchandise that will be displayed until it is sold.
